Did you know that successful marketing has always been about knowing your audience and being consistent with a winning strategy?
Even Better:
The key to building your social media audience and differentiating yourself; is consistency.
Creating a consistent and engaging experience for your online brand is how you grow your reach and develop greater connections with your readers.
But what do you need to do to accomplish this?
Check out these few tactics for building a stronger brand, leads, and sales by being consistent with a winning strategy.
In general, when you’re being consistent with a winning strategy it’s differentiating yourself. And, it means focusing all of your social media platforms on:
- Being authentic and positive as you share the story of your brand.
That’s a process that brings about perceptions of trustworthiness and believability.
You’ll do well with a few objectives in mind:
Here’s the hush-hush secret:
- Get your audience to know, like, and trust you by focusing all of your efforts on building relationships as you go about using social media platforms authentically.
Fair enough…branding is not tangible, so:
- You’ll be engaging in your own comfortable way with your audiences.
- Creating successful power relationships of your brand with your fans on social media by using personality.
It takes more thought, time, and is a bigger challenge when building a power brand authentically.
Spamming people and using ‘hope marketing’ really is easier!
But…
Sharing your vulnerable and real personality, shows strength and honesty. Who’s not attracted to that?
Success comes from being consistent with a winning strategy and that means building authentic relationships with your audiences.
- Listening to your audience and community
By the way…
You can create a more authentic and powerful online style by listening to your audience and understanding what you are and what makes that desirable to them.
- They want to know that YOU care about them.
A lot of people don’t show that they care…
As you can see in these two conversation bubbles of response examples from hubspot.net - The second response shows a personalized approach to starting a prospective relationship.
You need to be consistent in listening, chatting, caring for, and involving your audience.
- You’ll be thinking about how you would sound, or what you would say, when you’re talking with your social media followers as if you were a caring friend…
It’s called being personable and sensitive…
Asking something like: “Having gone through this yourself, what do you think about it?”
Gary Vaynerchuk clearly understood the need to emphasize people, not posts, when he said:
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing personality, heart, and soul of the people who run all levels of the business to show.”
The goal of social media branding needs to be consistent with a winning strategy to help you create connections to spur conversations and drive conversions.
Being consistent with a winning strategy is an essential part of your marketing plan that builds your potential to shape an audience’s awareness, actions, and purchase decisions.
Want more content marketing ideas? Be sure to read How to Add Value to Key Marketing Content and Offer Readers More
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Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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This was a great read and one I want to practice and implement this as a blogger. Showing your true self and caring about your audience is definitely the best way to improve engagement.
Thank you, Anosa – So glad to hear that – I know how easy it is to stumble and get our of routines and keep in touch with our online community!
I’m a believer of consistency; not only in business but in life. I believe you need to be consistent if you want to be successful in life. People don’t take seriously those people who can’t be trusted with their words.
being consistent is one of my goals for this year personally and for my business. It’s hard, but I am determined to succeed! I know that being consistent is the only way that I will get ahead!
I have definitely found consistency is the key to social media. Showing your followers that consistency I feel makes you seem more authentic to them. And when you’re authentic, you’re trusted.
Thank you, Stephanie! As you already know, I totally agree! You’ve said it perfectly 🙂
I’m pretty consistent with connecting with readers on my social media outlets. And, I try to be actively present in many different areas. I do spend a lot of time visiting brands and fellow blogger accounts to keep in line with how to best reach them and connect. From reading your post, I think I’m pretty consistent in getting to know them (and figuring out what works), but not so good at actively reaching out on a consistent basis.
You totally hammered the nail! Its all about consistency and standing out your brand in any industry for a great winning strategy! Also authentic engagement and driving a convo will also help in a winning strategy!
These are great tips! One of which I strongly believe in is listening and adapting to your audience — finding out where the demand is, etc. because it will point your business to the right direction
Great advice. I’m a new blogger and there’s so much to learn especially how to keep my audience engaged. i noticed that the more personal I talked about my bounce rate is low compared to my sponsored posts.
Excellent that you’re paying attention, Ron – and thank you – it seems that it takes a lot to draw a large amount of popularity through promotion – and getting that just right, is really a part of what this post is about along with telling the story.
Thank you for the tips, I need to be more consistent in my brand.
Creating a consistent brand message is essential. These are great tips for encouraging all us to think about what we are curating in our social media.
Thank you, Blythe – it really is all a part and about branding 🙂
I agree that you have to be consistent. It’s really helped me with my blog and social media by posting more, and being more involved.
This is great Donna. The consistency I have. Now I’m focusing on building the relationships and trust. It’s interesting how one day you feel like you’re on top of it and the next day you wonder if you could be doing something different (aka better).
Thank you so much for sharing, Jill – and glad glad you have the consistency and now focusing on the relationships! Excellent work and taking a look at maybe improving each day – very similar feelings 🙂 That’s why I have a Social Media Coach that keeps me on top of what I need to be doing – even with that it’s still a struggle to keep it altogether!
Honestly, I feel like there are day’s when I am still trying to figure out what my brand is.
I really need to sit back and figure that out. ASAP!
Great points! There are very few overnight success stories. Most success comes from consistent good habits repeated over and over again.
Yes, Vicky – so true – my first coach, started in 2004 and said it took her at least 7 years before she was consistently bringing in her replacement income from her previous ‘job’.
I know consistency is important but that is what I struggle with most in blogging. Thanks for sharing these important reminders and tips.
Thank you, Tanya 🙂 I feel like something is just not right when I don’t follow my plan – but it does happen!
Yes! I agree. Also if it isn’t something you “sell” per say but more for entertainment purposes get to know your audience and that will help develop your strategy for growing.
Yes, Shauna – that is just right – and entertainment is attraction power – as we learn what is attracting
these are all such a great tips. i go through phases of really interacting with my followers and then something happens I get busy, and then it falls off. i need to get more focused to make it happen
I know what you mean, Laura – I usually get so busy that I just can sit down for a moment – but, if it can be done, I also know that for me it just takes like 60 seconds to post on FB which is linked to Twitter, etc
I couldn’t agree more about the importance of knowing who your audience is on each social media platform and then create a strategy around who that audience is and what they want!
Excellent, Julie – you already know I totally agree!
It is good to have a strategy to target your audience and mine is done through social media and engaging with my audience. I always talk to my audience its the best way to get to know my reader.
What a great read as a blogger I always have to be consistent in my writing and social media post!!
Thank you, Nikka – 🙂
This post is great! Clearly I’ve been going about this social all wrong. I need to be more authentic versus mechanical in my interactions. Thanks for sharing
Thank you Monroe – It is so easy to just post and move on without thinking.
Great tip to think like a small town business owner! Especially since the world is virtually at our fingertips!
Thank you, Roxanne – excellent point! 🙂
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