How to Reach Your Social Media Goals in 2016

how-to-reach-your-social-media-goalsLet’s talk about getting your key messages out into the world through your social media goals.

What if you focused on the right social networks for your business?

There are quite a few:

|Facebook | Twitter | Instagram | Pinterest| Google+ | LinkedIn | YouTube

But, just because…

One or more of these great social platforms may have billions of users, doesn’t mean it’s the best platform to attract your target audience.

One way to make sure you reach your social media goals in 2016 is by not being “everything to everybody, everywhere”.

  • Check out and do some research to put a stop to wasting time and money.

Because….

Social Media goals for content marketing means that you can easily create and promote your business on a number of social media platforms, and that includes blogging.

Some of the most visible businesses earn their place on your social media radar, in part, from the relationships they work at finding where you hang out the most.

Along with being good at what they do, those great relationships boost their hard work being represented on any platforms they’ve chosen to be seen on.

Where can you start?

Become a more serious digital marketer and make use of social media tools by keeping an eye on how much attention your audience is giving to what is being said and who is saying it.

  • This is part of refining your brand positioning for the platforms you’ll choose to promote on.
  • Leveraging your social media power to help you influence and help you gain social proof, increase your engagement, and ultimately sell more.

Check out some statistics and demographics to help know who is hanging out on what platforms to help you reach your social media goals in 2016.

“Here are a few of the key takeaways from the BI Intelligence report:

  • Facebook still…significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points – 71% of adult internet users/58% of entire adult population
  • That said, Instagram has edged out Facebook and Twitter in terms of prestige among young users. More than 26% of online adults use Instagram. 
  • LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn’s core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated and employed users. 
  • Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network. Pew found that 22% of men use Twitter, while only 15% of women do. With growth in the proportion of those 50 and older who use the site.
  • Pinterest continues to have women dominating the site.
  • YouTube reaches more adults aged 18 to 34 than any single cable TV network.”  

Now think about where your prospects are doing what on social media and how you can engage, listen and learn from what they’re doing.

Start by reading “How to Boost Your Business with Social Media”  

Using social media goals and analytics to find your audience can get you more involved with a much larger group of your prospects, including those who may not even be online daily.

So how do you find and build your social media audience.

Act on what you learn.

You might need a change in your routines and systems.

When your goals are to build an audience, you won’t have to buy their attention – they’ll give it to you.

Because…

When you find and are building your ideal audience, you’ll be using “pull marketing”.

It’s less about marketing to them directly but more about creativity and sharing your passion.

You’ll use a blend of your “inbound marketing” skills that include content marketing, organic marketing, social media, and promotion.

Go ahead and vote on the poll below. You don’t have to leave my blog!

Now we’re getting somewhere, right?

Once you know where your audience hangs out, engage with them and pull them back to your site.

You’ll be the leader in building a community – a large following from your ideal social media platforms.

Your social media goals are to help you attract prospects so you can convert them into customers and works well when you know “How to Understand the Importance of a Social Media Marketing Funnel” 

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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20 thoughts on “How to Reach Your Social Media Goals in 2016

  • January 11, 2016 at 12:50 pm
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    This is really informative. I started my blog and social media accounts about 6 weeks ago. I’ve been using a lot of these strategies, and I feel like I’m already doing great things with my social media presence.

    Reply
    • January 11, 2016 at 2:24 pm
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      Congratulations, Lisa! I’ve read your blog and found it very nice and professional looking, great work 🙂

      Reply
    • January 16, 2016 at 7:27 am
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      Very cool, Dominique! Thank you for letting me know 🙂

      Reply
  • January 12, 2016 at 3:43 pm
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    Interesting stats on social networks. Seems like I need to spend more time on Facebook and it may be time to look into LinkedIn.

    Reply
    • January 16, 2016 at 7:26 am
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      I know, right? Thank you, Amanda – It’s a daily routine to promote and on the right sites for us.

      Reply
  • January 13, 2016 at 12:56 pm
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    I’m in love with this post. I never knew that Instagram was so populated by adults! Those numbers are something that I would have never thought to look up but I can see how they can be so helpful to me. Thank you.

    Reply
    • January 16, 2016 at 7:25 am
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      That’s so great to hear, Amber! Thank you so much for letting me know 🙂

      Reply
  • January 14, 2016 at 9:50 am
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    Social media is always changing and can be hard to stay up on top. This is all great advice for growing and building your social media. It can be hard to get a gauge of what followers want on social media sometimes.

    Reply
  • January 14, 2016 at 12:13 pm
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    Social media is constantly changing. Having said that, I have always found that Twitter and Pinterest create the most traffic for my sites. And I love that they are easy to use and that they do not have a lot of filters in regard to what is and is not displayed.

    Reply
  • January 14, 2016 at 3:37 pm
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    Thanks for this education post Donna! Last year I really wanted to beef up on my social media and network more with my blogging tribe. I was fortunate to achieve that by attending a few blogging conferences and doing blogging meetups. This year I want to raise my social media numbers so your post is very helpful in providing me with tips!

    Reply
  • January 14, 2016 at 4:34 pm
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    I always knew that Social was important, but it wasn’t until I started in this blogging world that I realize that how of an important tool that it is. Thank you for valid points and advice.

    Reply
  • January 15, 2016 at 2:59 pm
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    Social media can be a really tough nut to crack. Most especially for beginners so I think this post of yours could really help a lot! We all need to capitalize on the benefits that this market can bring 🙂

    Reply
  • January 15, 2016 at 5:00 pm
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    Great Tips!! I had to learn the hard way that trying to be everything everywhere does nothing but leave you with nothing left to give.

    Reply
  • January 15, 2016 at 7:38 pm
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    Very informative! Thank you so much for the statistics shown. Definitely helped me understand which social platform to focus on in terms of the audience target. Have to work on it. So far, facebook, instagram, and pinterest seemed to be the best avenue for me. Thank you again for the tips!

    Reply
    • January 16, 2016 at 7:25 am
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      Thank you for your note – I appreciate that you found the post helpful with the stats 🙂

      Reply
  • January 16, 2016 at 10:50 am
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    Trying to be everything to everybody did not work for me. My voice was lost. This is excellent advice and I’m looking forward to a year of connecting with other moms who are interested in my child’s apraxia journey, books and the pursuit of coming home to my child.

    Reply
  • January 16, 2016 at 12:35 pm
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    It’s interesting about Linked In because I don’t hang out there at all. I may want to reconsider that. There must be more to see than what I have in my mind.

    Reply
  • January 20, 2016 at 9:32 pm
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    I just listed my social media goals for 2016 and I find all your tips here very helpful.

    I need to grow my followers and traffic as well.

    Reply
    • January 24, 2016 at 10:05 am
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      So glad to hear that – thank you for your note and yep – growing our followers, traffic and for me, my list is all important!

      Reply

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