What if you focused on the right social networks for your business?
There are quite a few:
|Facebook | Twitter | Instagram | Pinterest| Google+ | LinkedIn | YouTube
But, just because…
One or more of these great social platforms may have billions of users, doesn’t mean it’s the best platform to attract your target audience.
One way to make sure you reach your social media goals in 2016 is by not being “everything to everybody, everywhere”.
- Check out and do some research to put a stop to wasting time and money.
Social Media goals for content marketing means that you can easily create and promote your business on a number of social media platforms, and that includes blogging.
Some of the most visible businesses earn their place on your social media radar, in part, from the relationships they work at finding where you hang out the most.
Along with being good at what they do, those great relationships boost their hard work being represented on any platforms they’ve chosen to be seen on.
Where can you start?
Become a more serious digital marketer and make use of social media tools by keeping an eye on how much attention your audience is giving to what is being said and who is saying it.
- This is part of refining your brand positioning for the platforms you’ll choose to promote on.
- Leveraging your social media power to help you influence and help you gain social proof, increase your engagement, and ultimately sell more.
Check out some statistics and demographics to help know who is hanging out on what platforms to help you reach your social media goals in 2016.
“Here are a few of the key takeaways from the BI Intelligence report:
- Facebook still…significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points – 71% of adult internet users/58% of entire adult population
- That said, Instagram has edged out Facebook and Twitter in terms of prestige among young users. More than 26% of online adults use Instagram.
- LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn’s core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated and employed users.
- Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network. Pew found that 22% of men use Twitter, while only 15% of women do. With growth in the proportion of those 50 and older who use the site.
- Pinterest continues to have women dominating the site.
- YouTube reaches more adults aged 18 to 34 than any single cable TV network.”
Now think about where your prospects are doing what on social media and how you can engage, listen and learn from what they’re doing.
Start by reading “How to Boost Your Business with Social Media”
Using social media goals and analytics to find your audience can get you more involved with a much larger group of your prospects, including those who may not even be online daily.
So how do you find and build your social media audience.
Act on what you learn.
You might need a change in your routines and systems.
When you find and are building your ideal audience, you’ll be using “pull marketing”.
It’s less about marketing to them directly but more about creativity and sharing your passion.
You’ll use a blend of your “inbound marketing” skills that include content marketing, organic marketing, social media, and promotion.
Go ahead and vote on the poll below. You don’t have to leave my blog!
Now we’re getting somewhere, right?
Once you know where your audience hangs out, engage with them and pull them back to your site.
You’ll be the leader in building a community – a large following from your ideal social media platforms.
Your social media goals are to help you attract prospects so you can convert them into customers and works well when you know “How to Understand the Importance of a Social Media Marketing Funnel”
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Latest posts by Donna Ward (see all)
- How to Use Content Marketing to Influence Engagement - March 20, 2017
- 3 Insider Ways to Boost Your List Using JV Giveaway Events - March 3, 2017
- How to Understand the Importance of a Social Media Marketing Funnel - February 28, 2017