Writing great blog headlines can be difficult, which is why many bloggers simply don’t bother to do it. However, if you’re willing to learn how to get better at it, you’ll be surprised by how much a good headline can improve your results.
So what’s the secret to writing good headlines?
It’s a combination of things.
But most importantly, it involves thinking like a copywriter. This means that you must understand your audience, think like them, and then make a conscious effort to persuade them using every strategy available to copywriters.
In the upcoming days you’ll learn 7 ways you can use to write great blog headlines, but first #1:
1. Make a Big Promise
Your blog post may provide very large benefits to your readers.
Example: It might tell them how to use a new Internet marketing technique that is not explained well elsewhere.
However, if you do not communicate this information to your viewers, then they won’t see the benefit and won’t bother to read your entry.
Example: As an example, consider using a headline like:
“Do _____ 3 Times Faster.”
For all readers, this is a simple and tangible benefit and if this is something they want, then there’s a good chance they’ll read the entry.
There is the old saying that ‘content is king’ – and one of your small business strategies better be to learn what this means!
2. Arouse Curiosity
Another strategy you can use to improve your blog headlines is to arouse curiosity.
- You’ll make it difficult for the reader to leave without having first satisfied that curiosity by at least skimming your entry.
Again, using our Internet marketing example in Part 1, you might say something like this:
Example: “3 Tips: How The World’s Strangest Marketing…”
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece. (from Copyblogger, Magnetic Headlines)
3. Use Trigger Words
If you’ve ever read a guide on copywriting, you’ve probably noticed that the term “trigger word” is thrown around quite frequently.
- If you’re not familiar with the term, it refers to any word or phrase that triggers a psychological response on the reader’s part.
- Sometimes these are called ‘power words’.
These are very useful, as they can compel people to take action and make decisions when an alternate choice of words would not.
The following is a short list of some “trigger words” that you may want to use in your blog headlines:
These types of methods will help your blogging content efforts stay fresh and interesting.
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