How to Basics of Social Media Strategies and Clear Goals in 2016

social-media-strategiesDo you have clear goals to help put together your own social media strategies for success?

Over the last few years, I’ve been developing my own approach to social media.

My social media strategies have been gone over a lot and have grown a bit more developed because of my clients and colleagues that I work with and for.

My own insights also have formed by countless perceptive and inspirational leaders in the industry and beyond.


You can learn more with this social media strategies class right now…

“Is Your Social Media Working for You?” social-media-strategies

Today, I’m Sharing these 3 Key Steps that I’ve Relied Upon

#1 Who is my audience?

This means I need to understand who I want to attract and talk with online.

  • What is there to know about them;
  • About their interests;
  • Their goals?
  • Where do they hang out online?
  • What do they look for in the search engines?

#2  Content Sharing

  • What do I want to talk about with my audience?
  • What are some themes, subjects, and viewpoints I could write about?
  • What is the added value that I could provide?
# 3 Reasoning  
  • Social media strategies need to be examined, implemented, consistently analyzed, and expanded.

Checking analytics, means I’ll want to know more about:

  • How can I listen to what people say about me and the subject that I write about and share on social media?
  • Then measuring how my strategy accomplishes the goals I’ve set.
  • I’ll be looking at how I can gain insight and improve my tactics.


Strategy is your system of figuring out the best way to get from here to where you want to be.

When I first started my social media approach, it went something like this:

I followed my intuition and made decisions about each step as it happened.

  • I was in the beginning processes of learning.

This was a logical way for me to go about exploring and allowing for serendipity.

Because I had so much to learn, it was the right strategic approach for me at the time.

My purpose was being defined, with the help of coaches, even as I applied my new knowledge to figure out the path I wanted to take to get where I wanted to be.

  • Have you moved from exploring to choosing actual goals and
  • Positioning yourself to get out there to reach your goals?

How to choose the “there”, of where you want to be…

Think about what that could mean.

How will you move forward?

Choosing a purpose, or where you intentionally want to go, means that…

  • You’ll think about where you’re at right now and;
  • Take a look at the good things that are happening with what you’re doing now.
  • And, what could be better?

How could you connect your social media strategies to help you move towards reaching your goals?

  • When you have clear goals, you’ll start understanding where you want to go, and then you can figure out how to get there from where you are.

Your goal will be to attract an audience that you want.

The audience you want to attract is always going to be at the very start of your clear goals and strategies.

Everything develops and grows from your target audience goals and strategies.

  • You’re goal then is to understand the complexity of your audience and…

This means you’ll have a clear picture of your target audience and be able to put some strategies together to attract them.

Do you see the value here?

Sure, you want clear goals and social media strategies.

Knowing who your ideal audience is and how to best reach and serve them will set you apart from 90% of businesses online today!

This is you including analytics as part your social media strategies.

After you’ve put together some of these important qualities and insights about the target audience that you want to serve and help…

You’ll be able to put together a detailed picture of your target audience.

  • You’ll begin to understand the essence of who it is you want to attract and serve.

You’ll have strategies that help you understand how to visit with your ideal audience, what content will attract them, and where they hang out.

Now that you know more, maybe even as much as possible about your audience that you want to attract and connect…

You’ll also know how to have better conversations and share more interesting content with them.

All, because of defining your clear goals to help you put together your social media strategies for success.

Ask yourself this…

If you had all the means and tools you wanted and needed, whom would you go for as your ideal audience?

A colleague and I just worked on sharing this class “Is Your Social Media Working for You?”

 – go ahead and get it now – It’s free. social-media-strategies

One of the biggest points we made was to:


It’s key in helping you create sustainable strategies that will be based on your perceptions of talking, engaging, with them.

  • So start by asking them questions directly as well as looking at what they talk about and where they’re talking.
Donna Ward
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10 thoughts on “How to Basics of Social Media Strategies and Clear Goals in 2016

  • December 20, 2015 at 1:50 pm

    I can sit and write website content all day long. But when it comes to witty headlines and such for social media, I am at a loss. Something I really need to work on in 2016.

    • December 21, 2015 at 6:16 am

      Curating content can come from your repurposed website content – spread throughout the month, weeks, days! 🙂

  • December 20, 2015 at 4:24 pm

    This year, I need to think more about my social media plan too. Great tips and guidelines, I will definitely put them to use!

  • December 20, 2015 at 6:12 pm

    I really like that you included that you need to decide how you want to interact with your audience and what you want to interact regarding. In college I managed a Facebook page for the largest organization on campus and one of the main things that helped us grow was sharing relevant stories, news, etc that our viewers was interested in. It showed we cared about them, so they should care about us in return.

    • December 21, 2015 at 6:15 am

      Very impressive, Maggie! Thank you for sharing your experience and expertise!

  • December 20, 2015 at 10:29 pm

    These are very important things to consider if you want your audience to grow. Old and new bloggers will find this very useful.

  • December 21, 2015 at 6:04 am

    I have learned so much this year and hope to be able to put what I have learned to start a great year. Thanks for your great information.

  • December 21, 2015 at 2:21 pm

    Curating content is a lot of fun but can feel like a chore after a while. These are helpful tips for the new year!

  • December 22, 2015 at 3:56 pm

    I have trouble with consistency and quantity. But I fully believe in quality over quantity, so I am slightly ok with the last part.

  • December 25, 2015 at 8:16 pm

    I know that setting goals plays an important role in social media interaction success. I’ve kind of neglected my personal blog in late 2015, so I definitely need to set some good goals for 2016.

Comments are closed.