How To Use Social Media Marketing That Will Help You Grow Your Email Lists

social-media-marketing-that-will--grow-your-email-listsI teach social media marketing that will grow your email lists.

There is a huge value in knowing how you can be…

Using social media marketing that will grow your email lists and that points to → = Success

Grow your business and attract new customers with an email + social media strategy.

Let’s look behind the scenes a moment….

I know lot of email subscribers want more and more free content, maybe even reply with critical comments, and unsubscribe the moment they see a link to a sales page.

Not very motivating and not really a very friendly feeling, right?

So why continue to market and give free information?

My Free Tactics will always be here for you along with my offered programs and services.

social-media-mastey-programLike my Social Media Mastery Program < click the words. 

This is where I give all that I know to help you grow as quickly as you can with your online business; including how email marketing works together with social media for faster results.

But, how do you use social media marketing that will grow your email lists?

Marketing is one of the biggest challenges out there!

For one thing it’s difficult to keep up with.

Social media marketing that will grow your email lists is your prospecting tool (searching for your ideal client), because:

  • Clicks and likes aren’t sales;
  • You don’t own your contacts or your pages.
  • But, you can bring your ideal prospective client into a conversation with you – either through a chat and/or emails.

Email marketing helps you engage and reengage with your prospective clients, along with the facts that:

  • It’s not a substitute for other marketing
  • You’ll use a service for staying in touch with your email contacts.
  • And, it’s best used for building relationships that lead to sales and repeat business

Keep in mind:

You’ll be developing an email strategy…

  • Remembering ‘the customer comes first’ rule is still working!
  • Knowing who you want to reach.
  • Where and how they can be reached?
  • Why they should buy from you?
  • What’s the best time of the day / week to reach them?
  • What will trigger the purchase?

Oh, and…

Don’t add everyone you meet to your email list.

How do you use social media marketing to grow your email list?

  • Make it worth their while!
  • Offer something you know your ideal client would really want, maybe as a one-time incentive to sign up.
  • Have them sign up to get a monthly coupon and special sales notices.
  • Offer your expertise with timely tips and hints that will come to them on a regular basis for what they need help with the most.

Now we all know that social media is here for us to have fun with and to extend our reach online.

But, it gets better and better…

  • Use social media to help get your content seen and become more visible.
  • Understand the value of engaging on social media to strengthen relationships with your connections as you introduce your expertise to new audiences that will enable you to reach your next ideal client!

Because social media is a great way of establishing first contact with many people in your audiences!

social-media-marketing-that-will-grow-your-email-listsYou’ll want to be able to grab their attention in many ways and guide them to joining your email lists:

  • Include a call to action on the banners of all your social media platforms. Have some fun with it and ask people to join your list.
  • Post about your email list optin offer on all your social platforms. Let them know why they would want to be a part of your ‘other’ community.
  • Create a board on Pinterest and “pin” your newsletter when it comes out! Use an image from your email or take a screenshot of your entire newsletter to give readers a preview of your content. Remember to have your image link back to your optin offer!  (And be sure to follow me and others on Pinterest!)social-media-marketing-that-will-grow-your-email-lists

Pro Tip

The basic idea is to urge people to get something they really want.

  • Offering them a great price for something of great value, maybe a discount coupon for a product or service that you know will be valuable to them.

Your offer will be like help coming from a friend who wants to be of assistance.

I hope you’ve found this helpful?

Please do let me know what you’d like to learn more about in the online marketing puzzle!

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P.S. If you liked this post, you might enjoy our Ask Coach Donna Tips & Training Newsletter and our Savvy Blogging Kit. Receive each new post delivered right to your inbox weekly. Sign up here.
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Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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28 thoughts on “How To Use Social Media Marketing That Will Help You Grow Your Email Lists

  • October 18, 2015 at 5:00 pm

    I really need to grow my email list. It is the one place I seem to have a tough time getting followers

    • October 19, 2015 at 9:36 am

      Thank you, Savannah for your note – Well you’ve seen the several ways I’ve done this – and you may also enjoy my monthly List Builder call – you can check it out at

  • October 18, 2015 at 11:51 pm

    I only have a few email subscribers. I think this will be very helpful in making my list grow.

    • October 19, 2015 at 9:35 am

      That’s great to hear, Shaney – I hope to hear more about your decisions 🙂

  • October 19, 2015 at 5:40 am

    Thank you for your input. I despise popups of any sort especially pop ups to try to gain more social media followers and email subscribers. If I happen on those sites, it’s usually my one and only visit to them. I’ve to grow my following and email list but I’m just not sure of the right way to do that.
    Terri Beavers recently posted..Being a Responsible Dog Owner with NexGard ChewablesMy Profile

    • October 19, 2015 at 9:34 am

      Hey Terri – so since I have popups, I guess I won’t see you here again
      There are many other ways to grow your list – and I’ll be blogging about those here also 🙂 –
      Thank you for your comment 🙂

  • October 19, 2015 at 6:18 am

    I know some bloggers offer specifics in their email that they don’t on their blog. I have heard some say that has been a great way for them to increase subscribers. I just have blogger. good for me for now. I like it. 😊

    • October 19, 2015 at 9:32 am

      Thank you, Rosey – you make a great point – yet, what if you change your mind someday and want a list – so now is the time to start 🙂

  • October 20, 2015 at 5:52 pm

    I have been doing social media marketing for work and I can’t stress enough on the importance of creating & sharing quality content. While visibility is important, for businesses, they would also want to get leads and eventually, through these leads hopefully conversion follows. Not all content will give you the same results so it is important to study your audience and how your product and/or service will be of value to them because these will help engagement be better and more effective.

    • October 21, 2015 at 8:34 am

      Excellent, Russ! Thank you for saying what we all need to hear- important for us to get it going and be consistent

  • October 21, 2015 at 8:18 am

    Hmmm. A lot of really good food for thought here! I have heard a lot of people talk about how important it is to build your email contacts, because then you can market to them, and send them newsletters. I am going to have to give this some thought.

    • October 21, 2015 at 8:33 am

      Glad to hear that, Bethany – and while you’re thinking about it, why not get the first steps in place – like setting up your optin offer, an auto-responder to collect and send out your emails for you automatically, and your gift optin box 🙂

  • October 22, 2015 at 8:43 am

    For us bloggers, it is all about the social media. It’s how we grow everything.

  • October 22, 2015 at 3:58 pm

    Excellent post Donna as always! Having a social media marketing strategy is so important to growing our email lists 🙂 Thank you for sharing your awesome tips!!

  • October 22, 2015 at 4:43 pm

    This is great. I really need to work on my e-mail list, I’ll be honest it hasn’t been a priority for me AT ALL. That needs to change.

    • October 23, 2015 at 5:50 am

      Thank you, Jessica – I hope to hear how you’ve implemented 🙂

  • October 23, 2015 at 2:05 pm

    I have to start growing my mailing list and I’m sure your tips will help a lot. I have heard that offering freebies in newsletters help to grow the list pretty well.

  • October 26, 2015 at 2:52 pm

    Great tips for growing your e-mail list. To be honest, it’s something I haven’t thought about when it comes to social media marketing.


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