Parts 5, 6, and 6 ½ of Ways to Write Great Blog Headlines

Donna Ward

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Here are 2.5 Ways to Write a Great Blog Headline

5. Speak Directly to Your Target Market

While it’s true that the people you target have other interests, it’s NOT true that you know what they are. All you know about the people who visit your blog is that they have an interest in your niche.

This is precisely why it is vital to target these interests specifically, rather than a person with generic interests.

This is something you should keep in mind when writing headlines.

Example: If you have a weight loss blog, then your headline should not work equally as well on a gardening blog.

That is—it should not appeal to general “human interests,” but instead, the interests of those who want to lose weight.

6. Draw Inspiration from Successful Bloggers and Tweeters

One of the best ways to learn how to write better headlines is to copy the style and approach of those who are successful at it.

One way in which you can do this is to watch the Digg.com front page each day. If a headline makes it there, then it has received hundreds or thousands of votes, indicating that the technique was successful.

Another place you can draw inspiration from is Twitter.com. Since tweets are limited to 140 characters, you can think of them as you would an unusually long blog headline. As you did with Digg, look for frequent re-tweets and analyze what it is that makes them unusually salient.

6.5 How to Get People to Visit YOUR Blog?

’20 Ways to Write a Great Headline’ is better than ‘Headline Writing’ but not as strong as ‘Write a Perfect Headline

What ideas or questions do you want to talk about here?

Donna Ward
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