7. Test, Track… Test, Track!
In addition to employing good headline strategies, you must also test them.
Otherwise, you will have no means of determining whether a strategy was successful or not. The best way to do this is to monitor your traffic statistics to see whether a certain headline technique increased the clicks to the post and amount of time the average visitor spent on your blog post.
Note: You see, it is NOT enough just to test and track your click rates. It is relatively easy to deceive your visitors and make them click to a specific blog post; but what matters is how relevant is the headline to the content of the post.
So, as much as you keep track of your “most popular posts” also be sure to track the readership level of these popular blog posts.
Of course, for SEO (Search Engine Optimization) purposes, you will NOT want to alter the headlines of blog entries after you have already posted them. Instead, you will want to look at the results for many different headlines and blog posts and then see if you can determine which techniques are consistently yielding better results.
Conclusion
Writing good blog headlines is an essential part of retaining blog visitors and encouraging them to read more.
There are many ways in which you can do this, but I have listed some of the best strategies in my blog going over the 7 Ways to Write Great Blog Headlines. In addition to writing good headlines, it is also important that you test your results and make modifications accordingly.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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