Need Some Secrets to Crafting Powerful Content?

-crafting-powerful-contentFinally, at last, a way to keep visitors on your blog longer!

Do you ever feel that if you could write just a little bit better, maybe just knowing how crafting powerful content…

A word of caution:

You could keep visitors on your blog longer, boost traffic, help more people get what they want, even increase your online community, or build brand recognition for your blog…If you were using some secrets to crafting powerful content!

Okay here’s where I’m at here…I wanted to tap into some insider secrets that would give every blogger a step up in a bold approach to communicate to their audiences in a way that made sense to everyone – crafting powerful content! Enticing the reader to want more.

Which in turn would keep visitors on your blog longer, so you can be engaging and interacting with them even more.

And that’s where the art of good copywriting came in to play for me.

“What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right?”  Copyblogger ~ ‘Copywriting 101’

So how do you get that first sentence read and keep visitors on your blog longer?

  • Commit to a plan for creating and establishing cornerstone content for your audience.

Start by injecting copywriting secrets and tips that work into your blog.

  • That’s writing so that your audience actually enjoys reading and shows that you may be somebody they want to learn more from.

Being able to encourage and motivate others with your words is a powerful skill you can learn and use to attract and keep visitors on your page longer. That’s knowing how to be crafting powerful content in everything you share!

And best of all blogging is identical to copywriting…

This is what I mean…

You may have noticed, when you’re blogging, you’re always promoting!

But before I jump into more details, let me say this, I’ve asked Tammi Metzler, at The Write Associate, if she would write a guest post (more on her guest post in a couple of days!) and…

Tammi agreed to give you a class (fre.e)! And, I am honored to invite you to register and listen in to that interview now!

But there is just one small catch.

You’ll need the call information and…

Here’s how to get that – Register

Tammy Metzler – Free Copywriting For You 

We respect your email privacy

–>Tammi is so right that you never get a second chance to make a first impression.

That’s why the first page your visitor sees, is without doubt one of the most important pages on your site.

  • I’ts the virtual front door of your site – and it’s your face to the world online. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.

And that’s not all…

You may have noticed your visitors aren’t jumping on your offers – more often, quite frankly it’s your copy – your writing is not doing its job.

I must let you in on a secret…

Your content may be boring your visitors.

  • Content includes your written posts, descriptions, reports, ebooks, and more.

But, your copy is the stuff that needs to motivate your site visitors to take action.

Why not take the efforts to be crafting powerful content?

  • It’s the words in your headlines, calls to action, your promise, any significant ideas that you want to use to persuade your audience to keep reading to learn more about and take action on what you’re talking about.

Yet, all of your blog, or website, content needs to be written like copy, and in a conversational tone with your visitors’ view point in mind.

Because you want them saying ‘give me some’ as they get excited about what you’re talking about and check out what you’re offering.

In Tammi ‘s class she’ll be offering time and headache saving resources that help you connect with more new visitors taking your content from ‘ho-hum’ to ‘give me some of what you have!’

Because learning more about copywriting has proven ways to effectively give you better know how to position and promote your blog or services online.

  • And, it’s THE way to keep your readers on your blog longer!

This is the secret power of your content to satisfy:

Crafting powerful content using your copywriting skills!

Tammy Metzler – Free Copywriting For You – Be sure to register for your class information!

We respect your email privacy

Donna Ward
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94 thoughts on “Need Some Secrets to Crafting Powerful Content?

    • May 3, 2015 at 7:28 am

      Thank you Jen, I hope you can be on the call and find our more about the difference between Content Marketing and Copywriting

  • May 3, 2015 at 5:53 am

    While I agree that writing headlines that will catch your readers attention and then having an article with enticing copy that will keep your readers not only reading but coming back for more—–I try, I really try but I also realize that not everyone likes the same type books I do–or will be interested in the exact product for the exact same reasons.
    Michele recently posted..Sunday Stroll Giveaway Linky 5/3-5/10My Profile

    • May 4, 2015 at 7:49 am

      Excellent point, Michele – But there is a niche, a group of people, that will like the books you read – and that’s who you write for and promote to. Thank you for your comment 🙂

  • May 3, 2015 at 9:41 am

    I am definitely always looking to be more engaging in my blog post. I always feel the intro paragraph is so important. It really seems to set the mood and determines whether the reader will just skim the rest of the way or actually read what you write.
    Roselynn recently posted..MTL Creations – Nude Sexy Vacation TrioMy Profile

    • May 4, 2015 at 7:50 am

      Thank you for your comment, Roselynn – and sounds like you have a great start with your opening paragraph – and I know that for myself I also try to keep aware of how to write, say it, so that it’s clear, has SEO, and also entices my reader to want more. It’s always a work in progress 🙂

  • May 3, 2015 at 7:34 pm

    I’m always trying to post more engaging post, with questions and photos to draw people in. This is definitely something I need to pay more attention to!

    • May 4, 2015 at 7:51 am

      Thank you, Jeanine – great points and as I say, it’s a continuing work for each of us to be aware of 🙂

    • May 4, 2015 at 7:52 am

      Super, Krystal – thank you – Tammi Metzler has already given me so much just in our conversations about what she is going to talk about! I hope you make it to the call live 🙂

  • May 3, 2015 at 11:03 pm

    Great tips and ideas. Thanks for sharing. I’m always looking for ways to make my blog better. This article was very helpful!

    • May 4, 2015 at 7:24 am

      Thanks for your comment, Tanya 🙂

  • May 3, 2015 at 11:17 pm

    I agree that content is key. I also believe though that a blogger should be true to themselves and their own interests and not write something just because they think it’ll be popular.

    • May 4, 2015 at 6:11 pm

      Thank you Fi Ní – You are right – and I like to combine my passion, knowledge, expertise with making sure that my audience (the ones I want to visit and read my blog) will enjoy what I write, want more of it and I want as many as possible to find my post – since I wrote it to share my thoughts

  • May 4, 2015 at 4:56 am

    Great info!! I really need to look into taking a class like this.

    • May 4, 2015 at 6:12 pm

      Well – Ricci – I hope we ‘see’ you on this tele-class – it’s a great introduction and beyond in better blogging and copywriting – thank you for your comment

  • May 4, 2015 at 7:32 am

    That’s awesome that she’s offering a free class. I tried my hand at affiliate sales but I’m such a rotten salesman that I didn’t fare well. I could probably benefit from the class.

    • May 4, 2015 at 7:54 am

      Thank you, Rosey – It really is an awesome class to have available for us – and I hope to hear you on the call – I found that Tammi talks to us in a way we can ‘get’

  • May 4, 2015 at 7:57 am

    Going from “ho-hum” to “give me some” is a statement I’ll be thinking of when I post my content from now on. Thanks for the reminder to revisit my copywriting notes and resources. You are correct, we are always promoting on our blogs and being intentional about how we connect with our readers is indeed important.
    Regina recently posted..Tech for Kids: Kadho Inc’s Learning Games & Ebooks ReviewMy Profile

    • May 4, 2015 at 8:28 am

      Thank you, Regina – glad to read your comment – and you make great points 😉

  • May 4, 2015 at 8:31 am

    I always try to write posts that are straight to the point. I also don;t like to overwhelm my readers with super long posts. No one likes a post more than 500 words 🙂

  • May 4, 2015 at 1:36 pm

    I’m always going back over my posts before publishing them to make sure I’m not using words that are unnecessary, but then I also want to sound authentic and not like a robot. Hopefully, I’m growing as a writer right along with the growth of my blog. Thanks for the reminder.
    Alli recently posted..DIY Sunday Showcase 5.03My Profile

    • May 4, 2015 at 6:09 pm

      Thank you, Alli – I’ve read your posts and they are sparkly fun – we do continue to grow – and I also read my posts over before publishing.

  • May 4, 2015 at 4:22 pm

    You’re right about first impressions! That’s why they always say you have to capture their attention right away and leave them with a good lasting impression as well. People tend to skim so beginning and end is the most important!
    Christy Maurer recently posted..Children’s Book Week Giveaway Hop US Ends 5/10My Profile

    • May 4, 2015 at 6:08 pm

      Thank you, Christy – I hope you enjoyed this nitrite post! 🙂

    • May 4, 2015 at 6:13 pm

      Thank you Liz – I enjoy your posts now – I also know that I can always improve what I write to attract and help more of my audience – 🙂

  • May 4, 2015 at 10:45 pm

    Every blogger especially newbies will want to discover the secret and practice tips the right way to be more successful. Commitment and discipline are both important as well as connecting to the audience consistently.

    • May 5, 2015 at 8:09 am

      You are so right about that -and having copywriting and seo skills helps us have more of an interested audience to connect to – thank you for your comment

  • May 5, 2015 at 5:38 am

    Wonderful article! I am always looking for new ways to create a better content. Thank you this is very helpful.

  • May 5, 2015 at 6:19 am

    This is a great post! I needed to read this. I’m always looking to write more powerful content on my blog. I really love this. Thank you for sharing!

  • May 5, 2015 at 9:34 am

    This are some great points! Thanks for sharing. Marketing and Copyright is something I need to start looking into.

    Be Blessed,
    Gema from

    • May 5, 2015 at 10:24 am

      Thank you Gema – I hope that you are on this class call, then! 🙂

  • May 5, 2015 at 9:47 am

    these are all great tips- I’ve long believed that I blog only for myself, and what I have to say, not for a brand or to sell something. Having that hook in my writing style is key to keeping my readers interested and coming back.

    • May 5, 2015 at 10:25 am

      Thanks, Anne – I hope we see you and many others on this ‘free’ call! 🙂

    • May 5, 2015 at 11:40 am

      Thank you Kelly for your comment – and I hope that you come to the free class I talk about – you can ask more about that 🙂 And learn more!

    • May 6, 2015 at 9:46 am

      Thank you so much for your comment – and hoping you’ll be on the class call 🙂

  • May 5, 2015 at 12:17 pm

    This is a great reminder. I always try to proofread before publishing, but it always seems to happen that once I publish and go back and read on the actual site I notice a mistake. But I think that means people know I am a real live person that makes mistakes also. Thank you for sharing this, I enjoyed reading it!
    breanna recently posted..Always Choose Joy!My Profile

    • May 6, 2015 at 9:45 am

      Thank you, Shonda – Love hearing that and hope to see you back here often 🙂

  • May 5, 2015 at 4:35 pm

    Sounds like a great class. Motivating visitors and not boring them is really important.

  • May 5, 2015 at 4:49 pm

    This is something apparently I struggle with a lot. I work so hard on my blog and most days I just feel like giving up because I’m not getting anything in return for my hard work.

  • May 5, 2015 at 5:58 pm

    Content is king! We all know that. I’m working on my content every day, and I feel like I’m getting better (it’s not perfect, but I’m definitely working on it!)
    Jaime recently posted..Book review: Everything You Ever WantedMy Profile

  • May 5, 2015 at 8:56 pm

    I need to be more engaging in my blog posts.This is really something I personally need to look into.

  • May 6, 2015 at 6:54 am

    Great tips as always, Donna. Both the husband and I have been trying our best to create engaging posts, and we’re just so glad that it’s starting to pay off. 🙂
    Lynndee recently posted..A Day in Gatlinburg, TennesseeMy Profile

  • May 6, 2015 at 9:58 am

    This is such a timely topic, Donna! As writers of any kind (books, blogs, etc.), we must always keep in mind what our purpose is for writing. The class sounds like it would a great introduction to copywriting. Thanks for sharing.

    • May 6, 2015 at 10:14 am

      Thank you, Embrolic! What a fab comment – and I hope to see you on the call! 🙂

  • May 6, 2015 at 10:01 am

    So helpful! I’m trying to take my blog to a new level before it turns 3 next year!

    • May 6, 2015 at 10:13 am

      Hey Mona, thank you for your note – and congrats on your blog turning 3 next year – Hope we see on on this graining call 🙂

  • May 6, 2015 at 12:11 pm

    The technical end of writing has always been my strong suite. Merging that with compelling imagery without overdoing it can be difficult, however. Right now, my struggle with blogging is that the theme I’m using scrunches all of my text together unattractively, making my otherwise good copy appear dense and unappealing. What I wouldn’t give for a professional design!

    • May 7, 2015 at 5:18 am

      Thank you, Alena – the design can usually be an easy fix – let’s chat about it 🙂

  • May 6, 2015 at 5:30 pm

    This is something I could definitely benefit from. Also, you’re so right about the impression your home page makes. I can’t tell you how many times I’ve closed a site because as soon as I go there, something is popping up at me, playing a video, and/or making noise.
    DC recently posted..Dial Has Great, New Products for Kids. Win Some Here!My Profile

  • May 6, 2015 at 5:46 pm

    It’s funny that you mention ‘headlines’ in this post because I recently started paying more attention to those on my personal blog. I didn’t really focus on it that much, but it really does make a difference in search engines and grabbing the attention of readers.

  • May 8, 2015 at 10:45 am

    Thanks for sharing the tips – very informative content!

  • May 8, 2015 at 11:00 am

    Sounds very good, Donna!
    I think I could definitely improve this area of my blogging!
    Sorry to miss the call yesterday. I had to run some errands and it was moved from an earlier day to yesterday when your call took place.
    Thank you for all you help!
    Amy Bovaird recently posted..V is for Villa de LeyvaMy Profile

  • May 8, 2015 at 12:12 pm

    This is a really interesting post. I love the idea of creating more powerful content, but I’ve never thought of blogging like copy writing. In blogging there’s always room for improvement.

  • May 8, 2015 at 1:49 pm

    This is a great article. A lot of bloggers are of the wrong impression that writing skills are all that are needed to do well online. It takes a special type of writing (copy writing as you mentioned) to get the job done effectively. So while a blogger may be good at opinion pieces, marketing skills are also essential. Thanks for sharing this great reminder!
    Keesha recently posted..Lifting and Firming the ButtocksMy Profile

    • May 8, 2015 at 3:25 pm

      You are welcome, Keesha and I appreciate your insightful comment 🙂

  • May 9, 2015 at 1:56 am

    Wow! What a lot of comments. Just goes to show that so many bloggers are eager for your excellent advice.

  • May 9, 2015 at 9:54 am

    Great tips! Loved this article. You are right, it is so important what you write and if your followers actually like what you post. It takes practice to get good at writing and connecting with your readers! Awesome concept you have going on!

    • May 9, 2015 at 10:50 am

      Thank you so much, Jessica – You’ve made some great and important points – Hoping to see you again with a comment 🙂

  • May 9, 2015 at 10:54 am

    This sounds like a call I need to be on. I’m always thinking about ways to improve and one of the things I’ve been thinking about lately is whether or not I’m boring my audience and if I’m writing content that is share-worthy!

    • May 9, 2015 at 12:00 pm

      Thank you, Nicole – I hope that you do take the time to register and be on the call May 20! 🙂

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  • May 10, 2015 at 3:00 am

    I came into blogging an year back… it was a hobby and I am always keen to take my hobby to another level and learn more about it. Thanks for sharing such great secrets 🙂

    • May 10, 2015 at 7:33 am

      Thank you Payal – congrats on being a blogger for that past year and so glad you stopped by, commented and found this post helpful! 🙂

  • May 10, 2015 at 10:10 am

    It sounds like she definitely has some awesome tips to share!

    • May 11, 2015 at 6:14 am

      Thank you, Kristin – and I have learned a lot just from reading her post and implementing what she suggested – I hope you can be on the her call 🙂

  • May 10, 2015 at 3:36 pm

    Hi Donna!

    Powerful post my friend! Learning how to create powerful content so it gets read, shared and commented on is what we aim to do as bloggers. When the content that we put out resonates with people it is an awesome feeling! I know you will agree 🙂

    Thanks so much for this valuable and informational post that any blogger can implement easily 🙂

    Tons of great tips!

    Great share my friend 🙂

    Big Hugs!!


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