You set up your blog, publish your posts and share your content.
You have a big dream and hope the work you’ve put in will be awesome content to generate leads and sales!
Most of the time your dreams are not immediately realized.
Yes, I know.
We’ve all spent hours on social media only to be disappointed by a zero return on our investment of time.
So what do you do?
You focus strategically as you build trust promoting your awesome content to generate leads and sales.
Note: This information may just be a repeat lesson of what you might already know and have implemented.
-
But are you really building and executing strategies to use content to generate leads and sales?
Something you need to think about…
If you want to have a captive audience to share with and generate $$$, you’ll need to attract leads.
Think about that for a minute.
⇒ As part of your strategy, you may create a free e-book for your optin so that your blog readers get more value through your work and you’re sharing content to generate leads that will build your email list.
- This great ebook, or report you put together, can reveal your knowledge on a topic or problem that you know your audience will want to hear more about.
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I’ve just shared one way that you can use content to generate more qualified leads to build your email list. It’s also a call to action or your hook to pull them into wanting more.
Did you know?
Email marketing is a valuable communication tool for content marketing.
When you mix in email content for your readers, you’re getting even more power for keeping your message consistent.
- You’re delivering valuable insights of what you offer to your prospects without directly selling to them.
It goes something like this…
Someone visits your health blog, they take a closer look at the information you’re sharing on Candida Support. She finds information that she thinks her neighbor would also find very useful. She makes a note to herself so she’ll make sure to come back.
Now, what are the chances that she’ll actually be back?
Very slim.
Fortunately, your health blog has a newsletter sign-up that offers some free tips on a diet that helps control Candida in exchange for her email address.
Now your reader is ready to give her information. She’s been CONVERTED from a casual reader to a prospect that wants more information from you.
- You’ll now email her consistently with ideas to continue her health and Candida exploration.
- Even sharing exciting news, more tips, or sales going on, plus giveaways to enter, and coupons, also you’ll give her information about where she can check out products to purchase.
During holidays or special events, your subscriber will receive an email from you reminding her to get her shopping done early.
BOOM! Your subscriber buys.
Now she’s CONVERTED from a prospect into a happy client.
Your new subscriber sees a transformation in her energy and health from the information she received through you and the purchases she made because you shared.
She even sends you a note that you can use as a testimonial about the results she got because of the information you gave her.
Your subscriber also included a before and after picture showing her weight loss. And starts sharing her results on social media and with her other friends offline.
She describes how she was trying to find a reason for her exhaustion and weight gain. She told everyone that she found your health blog and got on your list for more tips and information that transformed her life.
NOW others see this and realize that this may be helpful for them or a friend.
Some may head over to your health blog because they saw a social media post shared where your subscriber was highlighted.
Seeing such a wonderful change in her health and weight, they wonder, “This Candida could be a health issue for me, also.” They read about how great you take care your clients and sign up for your list. Then, start making purchases from the sites you’ve suggested.
All of this is helping you stay in front of your ideal audience as you used content to generate leads and sales.
Better still …
You’ll be sharing content that will stand out and build your authority on all of your social media platforms ~ including your email marketing.
You’re using content to generate leads and sales.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Being that my primary source of income is a salesman, one thing I understand all too well is that in order to gain business, and especially to maintain repeat business, you can’t simply sit back and expect the calls for orders to just happen. You have to constantly actively pursue the sale until that phone call becomes habit for the customer. I like using a number of things to accomplish this—and certainly some of the ideas you present here are part of that. Every action should lead to a reaction. The hope in sales is that the reaction leads to more money in our pockets, and happy and satisfied customers who tell others about who you are, what you can do for them, and why they should also be your customer.
Thank you, Jim- this was excellent – and I have learned and of course, teach others that we have to keep contacting and building our lists in order to get their attention and a reaction that will lead to a sale!
Great advice for those who want to promote their business. What you say makes perfect sense.
These are great tips to keep in mind for anyone trying to grow a business. Not just bloggers per say but smaller companies as well.
Ashley @irishred02 recently posted..Give Photos Life with Adobe Creative Cloud!
These are great tips. Thank you!
This is excellent advice for bloggers or anyone wanting to sell a product. Thank you for sharing this!
Jennifer B recently posted..Coffee 101 with KRUPS
Yes, these are good tips I need to start using myself! I would love to create an e-book.
Milena recently posted..Gadget Grab #SeenOnTV #Review
Such great tips here to gain loyal readers. Putting effort into a subscriber e-book is the next thing on my list.
Amanda recently posted..Another October in the Books!
Very good read. I am bookmarking this to review again. Thanks for sharing…..
Thanks so much Pamela! I do hope to see you here again and maybe even on my lists! 🙂
This is some great advice and a good reminder to those who know this but haven’t been implementing it. Both bloggers and business owners can benefit!
Trisha recently posted..Comment on Lalaloopsy Babies Potty Surprise Doll Review! by Pamela:: Still Dating My Spouse
Even though I don’t sell a product, I am trying to gain readers and grow engagement on my blog. I can definitely use these tips and adjust them for my needs. Thanks!
Valerie Earnest recently posted..Apple Pie Parfaits and Printable Gift Tags
Thank you, Valerie – Yes – right now is the time to start building your list – Actually last year was! 🙂
These are great tips!! With out good content your site won’t go any were or generate anything for you or the reader.
Vera sweeney recently posted..6 Casual Chic Outfits For The Fall
Wonderful advice for anyone who does any sort of direct sales. You have an audience already with subscribers, why not reach them.
Shell recently posted..Interview with Kyle MacLachlan & Kaitlyn Dias of Inside Out
Exactly – and thank you 🙂
I’ve been trying to come up with enough time to write an e-book. I have a few ideas, now I just have to make the time. These are all great tips, as always.
Alli Smith recently posted..Low-Cost Thanksgiving Day Tablescapes
You have some great and very logical ideas. These would help many people with small businesses as well as home bloggers to get growing.
These are great tips to make the most of online marketing. I think a lot of people underestimate the power of email marketing! I just need to find the time to implement a lot of the ideas you mention.
Jenn @ EngineerMommy recently posted..My DIY “Staying Healthy” Command Board
Thank you, Jenn – and you are so right about underestimating the power of email marketing and finding the time to implement – once it’s implemented then you have your system up and running 🙂
This sounds great for those that sell items. It’s certainly somethign to keep in mind for business people just starting out.
Thank you Val – I am grateful –
This is all amazing advice! Im definitely forwarding this to my business friends!
Erin recently posted..16 Things to Do Before 2016
Thank you, Erin – much appreciated 🙂 Hope to hear how it’s been of help
As a man with a new blog this article speaks to me (in good ways of course). I’ve been posting articles for a few weeks now and I’m not famous so I figured I was doing something wrong. I see now it’s all going to take time and I need to work smarter and not harder. I’m going to incorporate some of these ideas into my game plan. thanks!
James recently posted..Sony Is All About That Bass Bout That Bass
Thank you, James – I appreciate that – and glad to be of help. Hope to see you here again – and maybe even on one of my training calls
Always good to freshen up our skills by reading these types of posts. Fantastic tips, thank you.
Content is king! That is for sure and I am still learning too so your post really help. Off to pin it now 😀
Maureen recently posted..Being an Auntie and Motherhood
Thank you so much Maureen – I am grateful – and hope to you back here often 🙂
These are great tips for anyone trying to grow a business!! Thanks so much for your amazing advice.
Stephen Parry recently posted..THE BEST WAY TO SEE PARIS BY NIGHT
Hi Donna!
It has been awhile since I have been able to comment on your awesome blog posts my friend 🙂
Loved this post! So many “aha” moments and awesome tips (that I already do)
So thank you for always providing valuable content 🙂
Using content “awesome”content is what attracts those leads and eventually the sales 🙂
Big Hugs,
Joan
Such great advice. I’m always looking for ways to get my readers to come back consistently, and email is definitely a great tool. I send out new post, but I really need a newsletter for special occasions too. Thank you!
Shann Eva recently posted..Updates for Premature Birth Awareness
Thank you Shann Eva – glad to hear that you ‘get’ it about email marketing – and sending a weekly email is part of keeping in touch and building relationships so that when you do have a
‘special occasion’ they’ll be more attnetive.
So much helpful information here! I’m working on building my email list,but it’s been slow progress (but still – it IS progressing). Thanks for the advice!
Trish @Almost Sexy Mommy recently posted..Holiday Fire Safety
Thank you Trish – glad your seeing some success!
Hey thanks Donna for sharing these awesome tips.
This is some great advice. I am always looking for new ways to improve my blog and how I run it. Plus I am always doing something on the side that I could use this for! Thank you so much for sharing!
Amanda @ Adorkablii recently posted..I Want Him to Care About His Home and The People Who Live Here
Awesome! Thank you Amanda glad you stopped by and commented, also 🙂
These are some really great tips! Thanks for sharing!
you always provide the most awesome tips for growing our blog! Thank you so much!
Peachy @ The Peach Kitchen recently posted..Apple Vinaigrette and This Crazy Week