If you want to create and publish great content that drives an impact, it can take time and a lot of work.
What if you got more organized and had a strategy that worked for you and your business, and has the all-out impact that you want?
Have you noticed…
It’s a crowded place for your content online.
You have to be the ‘lighthouse’ that leads your audience through all the noise!
Think about this for a minute…
How will your content bring something fresh to the conversation, something your audience will want to hear?
Without promotion – that is without your influence, your content stays silent on the web.
Using strategy to create, publish, and promote great content is about using your strengths as well as the framework in which you can become more effective, to your advantage and for your audience.
In content marketing, strategy starts with understanding what you want to achieve, or what problem you want to solve.
As a content marketer, you are an influencer!
You’ll boost ways in which you can gain an advantage for your work to be seen and noticed that will add value.
You can’t overcome noise by simply adding more noise.
Remember!
Content is your online intention that you share with your world!
Keep in mind these…
3 key play points:
- Develop your sharing and promotion strategies early: how will you get your content into readers’ hands?
- Think visually: make liberal use of bullets, calls to action, sidebars, graphs, and images in all of your content.
- Always have more than one solid call to action. What should readers do next?
Why do you need a call to action when you just want to create and publish great content?
When you create and publish great content, you’ll also need to learn to stay alive and build your credibility in this attention economy.
Content includes…
→ Calls to action (CTA’s) These are your tools that will help you outlive others that are doing something similar to you online.
Grabbing a visitor’s attention and directing where you want them to go = CTA’s.
- Most bloggers see ebooks as attractive CTA’s and use them for the front end of their social media marketing funnel.
- This as a way to build your brand and attract leads to further a relationship through your email marketing.
- But…it gives you more opportunities to connect and convince fence-sitting prospects that they can use the true expertise you offer.
- Inspiring your readers and prospects to commit and become possible paths to more $$$ and growth for your work.
If you’re ready to get started and…
Then click on the image and let’s DO IT!
Have other thoughts or examples you’d like to contribute?
Connect below and share your own personal favorites.
Donna Ward
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I love to publish great content. Sometimes it’s as simple as needing to get it up. I’ve already done the work or diy project but finding the time to get it up.
Dina Demarest recently posted..Saving money while paying for college with #BNschoolsavings #ad
I posted a comment earlier but lost internet as I hit submit, so if this goes through again, that is why. But I do think that one way to improve content writing skills is to identify where improvement is needed, by honest evaluation. It is always good to keep the reality check there, even if a friend has to do the evaluating.
Sue Lau recently posted..Grilled Flank Steak Pinwheels for #SundaySupper
Thank you Sue – and I agree – also writing can become more meaningful when we write to build relationships for our work – such as emails and email marketing 🙂
I am still learning but i do enjoy great content and want to create more for my blog. Unfortunately i have a very busy life and only spend a little time on my blog.
rika recently posted..Scrambled Tempeh and Watercress
I can certainly understand busy! 🙂 Would love to hear about your posting schedules and systems – thanks for your note Rika
You’ve got great tips here. Some things are so competitive, and writing is def. one of them. It’s nice to read tips that will help get your content read.
What a terrific post and JVG sounds like a great resource for bloggers. I need to check it out.
Content is king. This is what, we as bloggers have always been told. It is something I work on with each post I write.
Cynthia L recently posted..Beef and Quinoa Soup #WeekdaySupper
Thanks for your note, Cynthia – if no one reads your content, then it is an empty kingdom – promote and build!
I am so lost some days when it comes to posting online. I really do need to learn more.
These are such great reminders! I put a lot of thought into my content but if I don’t distribute and promote it correctly, it doesn’t really matter. Thanks for giving me something to think on.
Jeannette recently posted..No Churn Apple Pie Ice Cream
I think all of us just want to make some sort of impact on our readers when we write.
Great points! Creating great content definitely takes a lot of thought and effort!
amanda recently posted..Celebrate Friendship with Sweetest Day
I can see CTAs being super helpful in giving you that edge. They would really help encourage readers to explore more of your content.
There are so many great tips here. I think I’m good at creating content but I have to get way better at putting out a call for action.
Lois Mark recently posted..4 must-see movies at the new angelika film center!
CTA’s are so underused but oh so important. I try to close all my blog posts with one.
Kimberly recently posted..What Is Hereditary Hair Loss and How Do You Treat It? {Plus, A Giveaway!} #rogainetruevolume #gotitfree
That’s great to hear Kimberly!
What a great post and it sounds like an amazing resource for bloggers. I will definitely share it.
Claudia Krusch recently posted..My Latest Periscope – Why You Should Attend Conferences And Takeaways!
Great tips here. There is so much work to be done AFTER your blog posts go live to promote it. There really is a deliberate art to it.
Tonya C recently posted..MARVEL Avengers Black Widow Viewing Party
These are such great tips. Great content is very important for running a good blog!
As a blogger of 5 years and also blogging for clients, I know how important calls to action are – and your post hit the nail on the head. There is a fine line with CTAs that are inviting and constant pop ups.
Carol Bryant recently posted..Clever Ideas for Dog Halloween Costumes
These are some great points and tips! I agree, Calls to action are so important.
Trisha recently posted..Comment on Play All Day Elmo Celebration in NYC! #PlayAllDayElmo @HasbroNews by Trisha
It’s brilliant to give your readers more than one call to action when you are publishing a post. I think that’s what I need to work on.
Jessica Harlow recently posted..Shaun The Sheep Movie arrives on Digital HD November 10th!
Sounds like a great resource to learn and grow my blog. I have been in a blog stump lately.
Mama to 5 BLessings recently posted..A Resting Place For His Arms (Almost) Wordless Wednesday With Linky
Calls to action have just made the difference. I am still working on more of these, but great tips for sure
Content is King, and making sure that your content is great is every bloggers goal. Great tips.
Aunesty Reikofski recently posted..Hallowishes – 25 Parties, 25 Locations, 25 Shoots
You’ve got some great advice. It is hard not getting in a lazy writing routine, sometimes I need to just get my butt in gear and write!
Karissa recently posted..HUGE ShopBop SALE!
Thank you, Karissa – If I get out of routine for any reason, it’s really difficult to get it going again 🙂