This is one big thing corporate bloggers do differently – it is strategically using their blogging as a public relations “POW(er)” tool. How are you doing this, as a small business, or hobby, blogger?
Have you figured out what else corporate bloggers do differently?
Large corporations are paying attention to blogs as a worthwhile communication tool for reaching out to their customers. And, so can you.
If you were a corporate blogger what could be done differently for your blog?
Hmmm…Let’s see what they do…
- Understand how to make sure people find their blog!
- The more people talk about your business on Social Media, the more followers (and customers) you’ll have visiting your blog.
- Using search engine optimization. You can find out more at Optimize Your Blog for Traffic
- They interact with a target market on a more personal level.
- Relating and standing for something, making connections that reflect their audiences’ values and interests.
- Building link authority that links back to their corporate blog sites.
- Valuable targeted content will naturally bring in links that will help build a site’s authority.
- Pushing a powerful link building plan helps make this happen, also!
- They use their blogging to deliver value by adding a level of credibility.
- Offering their authority and knowledge when asking ‘May I help you?’
- Corporations acknowledge the needs of their audiences and offer transformations and solutions.
“According to Hoffman Agency, corporate blogs should not be ‘about me’, but should be a platform to show thought leadership and communicate views on industry issues.” en.wikipedia.org/wiki/Corporate_blog
What else do corporate bloggers do differently?
- Promote and leverage for maximum impact.
- Sharing content with teasers on Social Media sites with relevant content, and not just self-promotion.
Finding target audiences and posting content in:
- LinkedIn and Facebook groups and forums
- Comment on Other Blogs with Similar Topics
Does any of this sound familiar to you?
Your content leverage is sharing your blog posts and url links in multiple ways to get your highest return of interest and notice for what you write.
Otherwise your blog content is of no value if the people you want to visit and read your information.
What do corporate bloggers do differently? They make sure their targeted audience is aware of their blog, engaged, and they offer blogging (informative) value as they are offering their content to the world.
That world is your audience – Targeted Audience, that is!
I’ve read that most blog’s aren’t growing followers more quickly because they often don’t do what works.
What are your thoughts about what corporate bloggers do differently from what you and others might be doing?
You are your own small corporate blogger and now you can learn more about getting seen and getting high-quality leads onto your list and ask me how I added over 1000 new prospective customers to my list in just 4 months…You can join other online small businesses at our monthly no-cost Live Training with Q&A calls at==>
“Donna is the coach we all wish we had years sooner. She gets it, and gets to it, not for you but WITH you. I love the way Donna walked me through logical progression of my business development planning and was good at helping me hold to my plan. Authentic, genuine and sincere, I enjoy working with Donna.” Bob Forshay
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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