Want Copywriting, Marketing and Persuasion?

copywriting-marketing-persuasionWhat does copywriting, marketing and persuasion have to do with your blogging?

Copywriting, marketing, and persuasion is writing promotional text to persuade your reader to your point of view.

So why would you want to be good at copywriting, marketing and persuasion when you’re writing your blog posts?

I think I just answered that, right?

And, earlier this year I wrote about one of the oldest Marketing Formulas AIDA – Attention, Interest, Desire and Action.

You can read that post at “Want a Successful Marketing Formula”.

This AIDA formula is also a copywriting formula that trains you on using the art of writing for your own blog.

The formula is based on

  • You gaining the attention of your reader.
  • Triggering an interest for more.
  • Creating a desire for your readers to stay and read your post.
  • Motivating an action for your reader to take.

There are techniques you can add for copywriting, marketing and persuasion in your blog:

1. Your Headline needs to entice your readers to find out more and is your major component for capturing your readers’ attention.

  • This is also where you use your keywords.

2. Yes you do have a subhead in your blog. It’s your first sentence or short paragraph, and it can be used to trigger your reader to continue.

  • Keywords again need to be used for SEO.

3. Think about how your sentences and paragraphs need some white space by having them shorter and different lengths.

  • Making it easy and quick for your reader.
  • Avoiding the tendency to be wordy.

When thinking about copywriting, marketing, and persuasion for your blog posts, you already know that content is central. As they say ‘Content is King’.

Great content keeps your visitors interested and helps promote your blog.

Even as you are putting out great content, your aim is to suggest to your readers a specific point of view.

How to do you do that?

  • Understand your targeted audience.
    • Think as they think.
    • What is useful to them about your content?
  • Being persuasive
    • The more targeted you are in your writing – who are you writing for – the more effective, real, and persuasive it will be in helping your audience want more.

Want to learn more about online and offline marketing as you Build Your Email List and Your Business? <== Click on the words. And, ask me how I added over 1000 new subscribers to my list in just 4 months…

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“Donna! You’re so good at giving nice clear instructions on what to do next. Always lots of bonus info too! Thanks. I’m looking forward to the next one and trying to push myself to follow through.” Kathleen Swiderski

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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10 thoughts on “Want Copywriting, Marketing and Persuasion?

  • September 26, 2014 at 8:41 am
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    I didn’t think about the key words in my first line and it being like a sub-heading. Great idea Donna. Your tips are so helpful and in doses that are do-able!
    Candess recently posted..The Prostitute ArchetypeMy Profile

    Reply
    • September 26, 2014 at 9:53 am
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      Thank you Candess and I am so glad you found this helpful – and glad you stopped by to read and comment! 🙂

      Reply
    • September 26, 2014 at 9:54 am
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      Thanks Jenn! Great point about having a template to follow – it’s become a routine for me and part of my systems – so glad you gave a comment after reading my post!

      Reply
    • September 27, 2014 at 5:01 pm
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      So very kind of you, Tamika! I hope to hear more about your Blogging Series, then! 🙂

      Reply
  • September 26, 2014 at 7:10 pm
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    Donna,
    Really helpful, especially now as I’m preparing to launch my first book. I need to make some promotional posters! I have been kind of in the dark about any technique!
    Thank you!
    Amy
    Amy Bovaird recently posted..Vision-Impaired Chief CookMy Profile

    Reply
    • September 27, 2014 at 5:00 pm
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      So very nice, Amy! Thank you for letting me know – I hope to hear an update from you! 🙂

      Reply
  • September 26, 2014 at 7:20 pm
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    Really got a lot from this information. I subscribed so I can catch more as you put it out. I will practice and keep these tips in mind as I write my own material. Thanks Donna!
    Jaye Carden recently posted..Business Marketing StrategiesMy Profile

    Reply
    • September 27, 2014 at 4:59 pm
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      Thank you Jaye! I am grateful – and hope to hear how this is helping you? 🙂

      Reply

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