Do you find yourself putting off the steps you need to start, or the steps you need to take regularly, in analyzing your small business blog visitors?
Measuring your blog’s performance and learning from your visitor’s behaviors and feedback is part of your analytics. It is a must do, not just a convenience.
So how do you start?
What results are you looking to achieve?
You want, some type of action:
- Site engagement – having visitors comment and interact with you;
- Site stickiness – how long are your visitors staying on your site;
- Visitors filling out a form to be contacted, put on your list;
- Purchasing a product.
==> There are steps you can take to make sure that your blog is functioning at it’s highest effectiveness.
One of the first indicators of how well your blog is working for you is finding out the
number of visitors in a given period of time. You can check this at the Google analytics tool online.
- Many of us know, that just because 1000’s of people have passed through our online business gates does not mean our blog is successful. We want those visitors to actually do something there!
An important goal is to keep track of the number of visitors to your blog, just like a brick and mortar store, who made a purchase and who took the action you wanted them to take. This figure is called the site conversion rate, and it is an important part in determining the success of your small business blog.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for.
- For example: If you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase.
Whether your small business blog is set-up to sell a service or product, or to get the visitor to fill out a form to build your list, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You can explore this more by reading Bounce Rate – and explore the analytics of building a business site online.
I think it’s fun to see who came by and where they came by from. And, I look forward to hearing what you experience, because…
- I am curious, how are are you planning on growing your business using your analytic knowledge? Does that question sound boring, or exciting to you?
Will this be a must do for you?
You can take learn the strategies and how to become irresistible as you gain more visibility for your business presence and growth… Get started and keep going strong. The foundation of your business are your leads, your database…Want to learn more about Build Your Business, Build Your List? Ask me how I added over 1000 new subscribers to my list in just 4 months…
…More ways to building your online business…and generating those quality leads…
Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
”
This (Inner Circle) is insightful coaching for your business, digging in and getting to the roots of the problems with your business and your mindset.” Celene Harrelson
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Hi Donna,
Happy Friday, these are important thing to measure for your site. By knowing your conversion rate, you now know exactly how much traffic you need to generate a specific goal. If you know what you need to do it makes it that much easier to accomplish.
Jason Power recently posted..Creating a Duplicatable Network Marketing Strategy
Hello Donna,
Happy Friday, these are important things to measure for your blog. By knowing your conversion rate, then you now know exactly how much traffic you need in order to reach a specific set goal. By knowing what you need to do makes it that much easier to do it. Thanks for sharing!
Jason Power recently posted..Creating a Duplicatable Network Marketing Strategy
Hey jason – thanks for stopping by, it is always so much fun to see you here. Yep, great reminder that by ‘knowing what you need to do makes it that much easier to do it’ – Big smiles, 🙂
Hi Donna,
Having Google Analytics is a great way to watch what is going on with your site. The first step is usually putting your blog out there. Then, start putting up content. From there, you can go on Google Analytics and see what areas need tweaking. This way, you’ll always be learning about who’s coming on your site and what areas you can improve on. Great post!
Nate Leung recently posted..How To Take Your Passion And Make Money By Doing What You Love
Thanks, Nate – It is a fun process and it does take time – but, making sure we do this, is a really great routine to get into – So very glad you stopped by. 🙂