Years ago I heard a sentence that changed how I visit with my ideal prospective clients and figure out what they want…
If you want to know what John/Joan Smith buys, you have to see the world through John/Joan Smith’s eyes.
You’ve probably heard that before, right?
- Then why do only 20% of marketers really understand their clients?
Many people in business struggle getting more new clients, because they ‘wing’ it. Meaning they skip over really targeting who they want to attract. Feeling that the more people they attract to their list the better. (The same applies even if you are trying to attract people to your hobby blog.)
– It’s really about knowing your clients’ deepest fears and desires, and “hearing” their inner dialogue – the conversation that’s going on in their head.
- Knowing this, is what is going to help you improve the responsiveness of your ideal prospective clients to your messages and your work.
Most people dive haphazardly into marketing, online and offline, without knowing their target audience’s wants and who they really are. This is an important ingredient in all of your decision making processes.
Don’t skip answering these questions, take a few moments, even if you think you’ve got this covered…
-> What are your clients’ top three biggest desires?
-> What are they afraid of the most?
-> What/who influences them?
-> What do they see/hear/think each day?
If you know the answers to these questions, you’ll start learning how to speak the language of your ideal client, and be able to show them how you’re going to solve their biggest challenges and achieve their burning desires. Getting what they want with your help.
If you don’t know the answers to who you’re talking to, writing for, and creating products/programs for, you are wasting a lot of time, energy and money.
When you think of the term marketing, know that it means that you must understand the wants of your ideal prospective clients and be able to communicate that you have what they want, and in the words that will pull them to you.
They aren’t going to hire you!
If they can’t hear you. And, they won’t be listening because you haven’t helped them figure out for themselves that you are what they need.
You can build your list with many different kinds of marketing…Why do you need a list of your ideal prospects and contacts? Your list, is your database. The foundation of your business…
…More ways to building your online business…
Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“The first 2 weeks in this coaching group – I have beem learning about growing my business and stepping out of my comfort zone – going out and meeting people and being able to talk to people better – making phone calls (had phone phobia) – writing down and making deadlines and reaching them – I am feeling more comfortable in how people are perceiving me.” seajaicolston.miche.com
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Great marketing tips! Love the questions! Thanks for sharing the important information.
Tami Principe recently posted..My Books – Orders
Thank you Tami, I hope to see you here often! 🙂
Thank you Tami! Hope to see you here again 🙂
Absolutely! We need to speak in a way that we can be heard and understood, otherwise whatever we say has no impact.
Thank you, Joyce – Love it! 🙂
Hello Donna,
I hope you have a great holiday, and you are right here with the targeting. You don’t have to necessarily have to read someone’s mind but it is a great idea to do your research about your target first by understanding them as much as you can then you can find the best way to reach them.
Jason Power recently posted..Handling Objections in Network Marketing
Thank you so much Jason – I hope your Holiday of wonderful – Yep understanding our clients specifically is the ideal situation for us to be in, right?