How to Use 5 Parts of a Perfect Facebook Post


What are these 5 parts of a perfect Facebook post formula?

Have you found your own formula for posting on Facebook and are you consistent with it?

As a business you need a formula for your posts on Facebook. It’s your place to build, engage, and strengthen your contacts.

You’ll regularly be creating Facebook posts that allow you to start building your community and engaging with your customers. 

  • Facebook is your social media site for growing customer involvement and, overtime, sales for your business.

Facebook is the quick way to join in and interact with your target market. Getting to know them and letting them get to know you.

What’s the best way to go about it?

  • Know your niche – your target audience, then…
  • Your goal is always to create content that is more clickable for sharing, likes, and comments. Engage with your target audience.
  • Using Facebook as part of the journey across your customer touch points and through your Facebook marketing funnel.

Here’s the thing…

You can inspire and encourage your audience to engage as you share your products and services…

  • Continuing to create and share relatable, new, and interesting articles for your community online includes the perfect Facebook post!

My point is this…

You want more from your Facebook efforts.

You can focus on getting an audience to engage in a way that captures their email so that you can continue conversations with them in other ways. Like email, chatting, meeting them out networking, during a free or paid class you hold…these are excellent ways to build upon your Facebook efforts!

Learning how to use Facebook effectively is one of the best things you can do to grow your business.

Which is why it’s important to consistently be on Facebook… 

  • Telling them a story about you and your business to help cut through all the busyness of the news feeds.
  • Think about cool things you can put out there that will make your fans feel special.
  • Make it easy to be found when your ideal audience searches for what you offer.
  • Show them how they can subscribe to get more from you.

Imagine what that would mean for your business online.

But what can you do as a business to get more interaction with your posts

Use this simple 5 part Facebook post formula

No doubt about it… 

You want more than just getting a like, share, or comment.

You want to sell something.

Now here comes some key points for you…

Your challenge: how to let prospective shoppers know that you exist.

Your goal: Market, Motivate & Get their interest.

Your Results: Moving them into your world through a system of touch points along the way.

But first…

You need your Facebook audience, keeping them interested in your posts and content.

 Fair enough…

Let’s get started with an anatomy of 5 parts your “Perfect Facebook Post”

5-parts-perfect-facebook-postFacebook Formula Part #1  Share Your Message and Solve Their Problem – You have the solution. Give it away!

You have to know your target audience’s problem, their pain point, something they want to get past.  

  • Then you give your help until it almost hurts.
  • Show your potential customer that you have something that saves their time, gets rid of belly fat, gets them organized easier, etc.

Facebook Formula Part #2Show and Tell’ with images

Embrace images and videos. Images and videos increase click through rates!

Videos really do offer a great content variety on your page!

Facebook Formula Part #3 Include a url link.consistent-social-media-strategy

Facebook has shared that the best results will come from links with your images that you share.

Just a simple paste of the link on the statusn then when the image appears, you can delete the link and put some description – no need to keep the link.  The url link pulls up the image from that page.

So you don’t need to keep the url link – because when you click on the image it takes you to the page.

Facebook Formula Part #4 Keep your post brief – 40 characters or fewer.

The best engagement posts are those that asks your audience a quick question. Try it and measure your results.5-parts-perfect-facebook-post

Facebook Formula Part #5 Publish at non-peak times.

For my audience is before 9 AM Pacific Time after 5 PM Pacific Time on workdays.

Check your analytics on Facebook and experiment with different times and even days to see when your audience engages more.

These 5 perfect Facebook post ideas will help with that!

Why not focus on these five tips to help your perfect Facebook post get more boost?


Donna Ward
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27 thoughts on “How to Use 5 Parts of a Perfect Facebook Post

  • May 31, 2016 at 9:03 am

    These are all things I need to do. I struggle with social media and need to really to sit down and work things out to ensure I am getting the best out of it. I am going to bookmark this so I can come back to it later. I am always looking for advice on social media. Thank you for sharing!!

    • June 1, 2016 at 8:22 am

      Thank you, Amanda – Love hearing that I’ve helped a bit and that you’re bookmarking –

  • May 31, 2016 at 4:38 pm

    I honestly didn’t know you could delete the link and add a description on your FB posts. We started setting out featured image to be an inspirational quote that goes along with what we posted. What do you think about that?

    • June 1, 2016 at 8:21 am

      Of course, I love adding inspiration quotes along with an image – and the image and quote can say the same thing – it’s good to mix up business with inspiration – Thanks, Ashley 🙂

  • May 31, 2016 at 5:00 pm

    These are amazing tips, thank you! I didn’t know you can delete the link once you post it and the photo pops up! Facebook is the social media platform that I’m starting to give up on…it’s so frustrating!

    • June 1, 2016 at 8:20 am

      I hear this so often from my own coaching group about frustration on Facebook – Glad you found this helpful! Thanks, Ashleigh

  • May 31, 2016 at 5:06 pm

    These are some awesome pointers to keep in mind when you are trying to send out a post about your business/blog. I really like the point about posting during non-peak times. You get flooded with so many post, so this is great way to make sure you post gets through.

  • May 31, 2016 at 8:05 pm

    Thanks for these great tips as I am still trying to figure out Facebook. I am saving this as I plan to work on my Facebook marketing over the summer. I am going to start by focusing on non-peak times and see what works best.

    • June 1, 2016 at 8:18 am

      I hope you see some great results – I have with the use of these same tips for the past 6 mths – thanks Gwendolyn

  • May 31, 2016 at 8:54 pm

    This was just what I needed as I struggle to be consistent on Facebook. It’s NOT my favorite social network but, I know it’s necessary to keep. I’ll put the tips I’m not already doing into action and measure my results. Thank you for sharing!

    • June 1, 2016 at 8:18 am

      Super cool to hear, Jen – thank you

  • June 1, 2016 at 6:36 am

    This is such good information! I use facebook on the daily for my business, and just like everyone else, I’ve felt the change that facebook has made regarding business pages. I need to remember the 40 characters or fewer.

    • June 1, 2016 at 8:17 am

      Great to hear, Kristy – thank you – glad you found it helpful

  • June 1, 2016 at 1:08 pm

    This is some really great information! I use Facebook a lot for promotions and boosting traffic so it is great to here some perspective from someone else too!

  • June 1, 2016 at 5:10 pm

    I always make it a point to up my game on Facebook so your tips here are absolutely helpful! Thank you so much for this, and I totally agree with you too on how short and concise statuses can elicit more engagement. Posing questions helps too!

    • June 5, 2016 at 3:28 pm

      Thank you so much, Aileen 🙂

  • February 28, 2017 at 1:42 pm

    I do think there is some merit to understanding facebook posts statistically, so this information can be very helpful. I’ve been to a few different classes on social media, but afterwards, focus on my website as a hobby so don’t always conform to the rules.

    • March 1, 2017 at 9:23 am

      I can so understand – Cassey
      Thank you for your note – I have monthly coaching and a mastermind that I attend to keep me focused! lol

  • February 28, 2017 at 4:29 pm

    For some reason, Facebook is the platform I struggle the most with! It could be the confusing and changing algorithms, or my hesitation to put myself out there. Either way, this is inspiring to read. I want to have a perfect post!

  • February 28, 2017 at 4:53 pm

    These are great tips! It is so important to connect with the audience. I used to struggle with it but once I got a few things together, it became my favorite platform to use.

    • March 1, 2017 at 9:24 am

      Hi Vera, – Would love to hear more of your story!!

  • February 28, 2017 at 5:48 pm

    These are great Facebook tips. I’ve been blogging for a long time now, but I do struggle with Facebook updates some days. I really need to put more focus on my updates.

  • March 1, 2017 at 9:57 am

    I love this. Very informative and helpful to all of us who use Facebook and try to embrace other aspects of social media. This is a great post. Thank you for sharing.

  • March 1, 2017 at 11:04 am

    This is so helpful! My blog is still brand new (we’re only two months old) so i’m still trying to figure out a lot of things when it comes to social media. I will definitely be using this as a guide going forward.

    • March 2, 2017 at 9:08 am

      Thank you, Stephanie – and congratulations on your new blog! I hope to hear more

  • March 2, 2017 at 2:03 pm

    Facebook can be frustrating but with these tips – anything is possible! I need to come up with a strategy to post to Facebook consistently and create better content!

  • March 2, 2017 at 2:24 pm

    I’ve heard about consistency in terms of posting on social media however, for me it’s not always possible. I can’t stand Facebook’s algorithm, and I’m actually over trying to figure it out, lol!

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