Let’s talk about your Facebook Page reach and engagement.
But first, let’s go over a couple of quick definitions:
Facebook post reach is:
Reaching people within their own News Feeds, on your Page, and what is shared by friends. The more reach the more possibility of engagement.
You may also like reading more at: What’s the difference between impressions and reach?
Engagement absolutely rules – And content is always king.
But behind the scenes…
We all know that, if no one engages with our content, what’s the point of creating it?
Likes
How many times people Like your posts, points to how well your content resonates with people.
Comments
The number of comments is important, the tone of comments can provide insight to Facebook for how people feel about your content, products, or your brand.
Shares
The number of times people share your content measures how much your content is amplified by those who see it.
Growing your Facebook Page’s popularity.
Your ironclad Facebook goals are always…
• Capture the attention of possible prospects and customers
• Create a connection with your content
• Know and understand how many people see your posts – the analytics
Let’s be clear when you have a community it’s because of shared interests.
Your challenge then is in creating content for your community that will be relevant to your fans. Reminding fans in a way that highlights value but doesn’t bombard them with the same messaging over and over.
Now you need to:
Have a plan to increase your Facebook Page reach with your community.
Boost their interaction to create more engagement.
Grow an active audience versus a passive audience.
In my experience, this is the formula…
It’s about telling your story in your own unique voice building an awareness of your Facebook page
The way you tell your story means that you:
- Share photos and videos and ask questions to start building those relationships.
- Offer a rich experience bringing your (business) story to life with rich content that gives your message life and engages your audience.
It’s also about amplifying your impact.
Which means getting your story out there every time someone hits the ‘Like Page’ button, and “Like, Comment, Share” your posts.
When people ‘Like’ your Page, their friends see this action in their News Feed and can also connect to your Page. They can also like, comment, and share your posts.
You’ll measure and optimize
The Admin Panel on your Facebook Page makes it easy for you to manage and optimize your Page. Read more at Facebook Insights: Reach
You can learn what posts did well and analyze why.
As an example: A post doing well could mean that you had lots of images showing your newly baked cupcakes looking so inviting and real. Causing lots of engagement – translates to Facebook Page reach optimized!
Your Facebook Insights gives you a lot of information you want and need about your fans and your posts.
You already have great content you share on Facebook, right?
- Now your content promotion can be designed to increase reach, engagement, and brand visibility.
Remember your goal is extending your Facebook Page reach.
Start attracting an audience who is actually interested in what you have to offer!
Now that you know what to focus on in a few of the different Facebook metrics, start implementing so you can make better decisions, improve your Facebook page performance and gain that insider success.
If You’re ready to grow your Facebook Page reach – Don’t be helpless!
Get Involved and Claim Your Place in the Challenge Below
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
- How to Use These Facebook Goals in Your Marketing Plan - March 14, 2023
- How To Bring Life To Your Content Marketing Strategy - February 26, 2023
- How to Reach Your Social Media Goals in 2023 - January 20, 2023
Facebook makes my head spin. Honestly, I have thought of shutting it down…BUT as a blogger I feel like it’s a necessary evil. This is some interesting information – especially the infographic! 100,000 individual weights. It does make me miss the good ol’ “chronological order” days. 😉
I know, Heather! I can so agree with your points – I’ve gone back and forth – then people started reaching out for me to help them with Facebook – and I’ve been digging deeper in for my own clients
I love this advice!! It can be so hard to figure out what is and isn’t working when it comes to facebook marketing for things lately.
Thank you, Bill – and Facebook does keep changing thing up, too!
These are great tips to increase one’s Facebook page reach. Facebook is such a big player in the social media industry. It’s so important to make sure one’s impact there is as high as possible.
Thanks for the help. I feel like my Facebook page tends to be a big void where I have semi engaged readers. I need a plan to help get more engagement.
Thank you Heather – I hope to hear more about how you put your plan together! I am always interested 🙂
Facebook is so difficult when it comes to marketing, I usually boost posts while also being active. It’s difficult to figure out the balance dn ways with that social media platform but your tips have helped!
Thank you, Brandy – you might also enjoy reading my other recent Facebook blog posts
thank you for this great info. I am still learning about this FB page and I’ll take any insight I can to make it better. I’ll have to try the 10 day challenge : )
Thank you, Eloise – FB is a continuous learning curve and I hope we see you in our Private FB Challenge Group too!
This is really great post. Facebook is something I need to utilize more and get more engaged with my readers.
So glad to hear that, Bonnie – and yes it is just like networking in an offline group – walking up and visiting with others we just met – but we’re doing it online
Such an informative post! Thank you for this guidelines! 🙂 In some time it may help me.
Thank you, Victoria! I look forward to hearing what you’ve implemented
Thank you so much for sharing. This is something many blog and businesses can use. As well struggle with our Facebook reach.
Thank you, Angela – It is constant work through our systems and learning about our audience’s attractions
I am in charge of our facebook page at work and this was all very helpful! I try to get interactions, and sometimes it goes well and other times it completely flops!
Thank you for your note, Kara – and please do read some of my other Facebook posts for more ideas 🙂
Facebook is such a fickle website! This is a great post about the difference between reach and engagement. Thanks!
This is all so great to know! I’m always trying to improve my facebook page’s reach but it can be such a struggle!
Thank you Madi – and I am always working on it myself
Thanks for this information! I’ve never really understood all of this until now!
Great to hear that it was helpful for you, Ari
Great post. Facebook is a great way and probably the best way to get quality traffic for your blog or website. Reaching as much people as possible and engaging them in your posts is a must in order to make your site grow.
Perfectly said, Elena! I do get a lot of traffic for my blog when I share on Facebook- and I love interacting with those that comment and join my email lit! Thank you 🙂
I liked your pictogram! What’s the success rate of your clients using your insights to grow their audience? What made you get into this area?
Hi Ant, Thank you for your comment – not sure what you’re talking about – except that I pay attention to my clients’ sites that I manage – and check on their successes per the insights. 🙂
Thanks for sharing this. I’ve been trying to understand Facebook more and how it can help drive more traffic for my blog. I heard how it’s tougher for business pages to get engagement, and I seem to agree. The information you offered is most helpful though.
Mae | http://www.thegospelofbeauty.org
Great to hear, Mae! Hope to hear how you fare and questions that will help me understand the needs of Facebook users like you 🙂
Hi Donna,
These are some great tips and insights on growing our Facebook Page! I get maximum traffic on my blog through Facebook and I’ll incorporate few of your tips to get more better results.
Hi Ana – Social media and Facebook particularly has really grown my blog traffic and email list!
This is helpful as I’m thinking of creating a Facebook page 🙂
Jill
http://www.jilldap.com
Hey Donna!
I learned a lot here. I think Facebook engagement is a bit hard to really take at face value when you take their algorithm into account. I believe only about 3% of your followers actually organically see your post. Which is why boosting helps increase engagement, so they actually see what you’re up to.
I completely forget that Facebook has insights too! I’m off to check that out.
Thanks,
Nadalie, It’s All You Boo
NEW POST: How Do I Slay My Goals?
Hi Nadalie – Yes you are right 3% engagement is good – which means the more targeted fans you have the larger reach and possible engagement – glad you enjoyed this info!
This is really good info. I’ve found that Facebook has turned too much into a paid promotion thing. I get a lot more interaction through instagram.
-Dee
http://www.everybodygirl.com
Thank you, Dee 🙂 Facebook can be a list building venture when you go through strategic steps
This is such great information for anyone looking to extend their reach in Facebook. It can be a great asset, but only if you can figure out how to leverage it!
Thanks for the tips. The information is wonderful.
Thanks so much for sharing these great tips. I have been looking for a way to broaden my Facebook reach, it seems to be slowing down now.
I’m always looking for great ideas to help increase my Facebook reach. Since they change their way of doing it again I’m having a hard time keeping up with it. I will try out some of suggestions you have here.
Facebook is definitely tricky. It would help if they didn’t keep changing their algorithms….
Hey Robin – you are so right! It seems to be quirky at times – growing pains for us
This is simply AWESOME! I always am looking for new ways to get better reach with social media, and Facebook is the hardest! Thanks so much for the great advice!
I really need to prioritize content that is engaging. Creating content that people like so it shows up in more news feeds would be wonderful.
I so agree, Liz – thank you for your note
There is so much good advice here. I am interested to know how can you create engaging posts when doing social media management for a company with boring and all similar types of products with a goal to drive sales.
Thank you, Jen – engaging posts also come from adding in our own thoughts (or theirs), personality and switching it out to keep our audience interested – especially in your viewpoints
Great tips. Facebook is one of the hardest areas to grow as a blogger.
I am always looking to expand my social media reach. These are great tips I am excited to try.
Facebook can be so difficult to grow. I have had a horrible time since they went public. And they keep adding restrictions that make it even more difficult. Any help I could get is appreciated.
This is great information to have. Facebook keeps changing things on us and it makes it harder to know what works and what doesn’t.
It’s so important to be knowledgeable to get ahead in any business. Facebook is such a valuable tool IF you know how to use it.
This is very helpful! Growing a Facebook page is not easy. Glad there are guides like this that give amazing tips! Thanks for sharing!
Thank you, Toni – Glad you enjoyed
I’m always looking for tips to improve our blog’s reach out to our readers. Thanks for sharing some important info!
I have been growing my social media, and Facebook is one of the trickest ones to see results. Going to give these a try!
Thank you for your note, Michelle – and yep it takes effort, knowledge, and work – but we’ll all get there!
Pingback: 4 Proven Keys to Facebook page Success