How to Extend Your Facebook Page Reach

facebook-page-reachLet’s talk about your Facebook Page reach and engagement.

But first, let’s go over a couple of quick definitions:

Facebook post reach is:

Reaching people within their own News Feeds, on your Page, and what is shared by friends. The more reach the more possibility of engagement.

You may also like reading more at: What’s the difference between impressions and reach?


Engagement absolutely rules  – And content is always king.

facebook-page-reachBut behind the scenes…

We all know that, if no one engages with our content, what’s the point of creating it? 


How many times people Like your posts, points to how well your content resonates with people.


The number of comments is important, the tone of comments can provide insight to Facebook for how people feel about your content, products, or your brand.


The number of times people share your content measures how much your content is amplified by those who see it.

Growing your Facebook Page’s popularity.

Your ironclad Facebook goals are always…

• Capture the attention of possible prospects and customers

• Create a connection with your content

• Know and understand how many people see your posts – the analytics

Let’s be clear when you have a community it’s because of shared interests.

Your challenge then is in creating content for your community that will be relevant to your fans. Reminding fans in a way that highlights value but doesn’t bombard them with the same messaging over and over.

Now you need to:

Have a plan to increase your Facebook Page reach with your community. 

Boost their interaction to create more engagement.

Grow an active audience versus a passive audience. 

In my experience, this is the formula…

It’s about telling your story in your own unique voice building an awareness of your Facebook page

The way you tell your story means that you:

  • Share photos and videos and ask questions to start building those relationships.
  • Offer a rich experience bringing your (business) story to life with rich content that gives your message life and engages your audience.

It’s also about amplifying your impact.

Which means getting your story out there every time someone hits the ‘Like Page’ button, and “Like, Comment, Share” your posts.

When people ‘Like’ your Page, their friends see this action in their News Feed and can also connect to your Page. They can also like, comment, and share your posts.

You’ll measure and optimize  

The Admin Panel on your Facebook Page makes it easy for you to manage and optimize your Page. Read more at Facebook Insights: Reach

You can learn what posts did well and analyze why.

As an example: A post doing well could mean that you had lots of images showing your newly baked cupcakes looking so inviting and real. Causing lots of engagement – translates to Facebook Page reach optimized!

facebook-page-reachYour Facebook Insights gives you a lot of information you want and need about your fans and your posts.

You already have great content you share on Facebook, right?

  • Now your content promotion can be designed to increase reach, engagement, and brand visibility.
Remember your goal is extending your Facebook Page reach.

Start attracting an audience who is actually interested in what you have to offer!

Now that you know what to focus on in a few of the different Facebook metrics, start implementing so you can make better decisions, improve your Facebook page performance and gain that insider success.

If You’re ready to grow your Facebook Page reach – Don’t be helpless!

Get Involved and Claim Your Place in the Challenge Below

Get-It-Done Facebook Challenge
Donna Ward
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59 thoughts on “How to Extend Your Facebook Page Reach

  • November 5, 2016 at 6:29 pm

    Facebook makes my head spin. Honestly, I have thought of shutting it down…BUT as a blogger I feel like it’s a necessary evil. This is some interesting information – especially the infographic! 100,000 individual weights. It does make me miss the good ol’ “chronological order” days. 😉

    • November 7, 2016 at 6:47 am

      I know, Heather! I can so agree with your points – I’ve gone back and forth – then people started reaching out for me to help them with Facebook – and I’ve been digging deeper in for my own clients

  • November 6, 2016 at 12:14 pm

    I love this advice!! It can be so hard to figure out what is and isn’t working when it comes to facebook marketing for things lately.

    • November 7, 2016 at 6:44 am

      Thank you, Bill – and Facebook does keep changing thing up, too!

  • November 6, 2016 at 1:00 pm

    These are great tips to increase one’s Facebook page reach. Facebook is such a big player in the social media industry. It’s so important to make sure one’s impact there is as high as possible.

  • November 6, 2016 at 4:40 pm

    Thanks for the help. I feel like my Facebook page tends to be a big void where I have semi engaged readers. I need a plan to help get more engagement.

    • November 7, 2016 at 6:43 am

      Thank you Heather – I hope to hear more about how you put your plan together! I am always interested 🙂

  • November 6, 2016 at 5:02 pm

    Facebook is so difficult when it comes to marketing, I usually boost posts while also being active. It’s difficult to figure out the balance dn ways with that social media platform but your tips have helped!

    • November 12, 2016 at 7:57 am

      Thank you, Brandy – you might also enjoy reading my other recent Facebook blog posts

  • November 6, 2016 at 5:21 pm

    thank you for this great info. I am still learning about this FB page and I’ll take any insight I can to make it better. I’ll have to try the 10 day challenge : )

    • November 12, 2016 at 7:55 am

      Thank you, Eloise – FB is a continuous learning curve and I hope we see you in our Private FB Challenge Group too!

  • November 6, 2016 at 8:24 pm

    This is really great post. Facebook is something I need to utilize more and get more engaged with my readers.

    • November 7, 2016 at 6:43 am

      So glad to hear that, Bonnie – and yes it is just like networking in an offline group – walking up and visiting with others we just met – but we’re doing it online

  • November 7, 2016 at 1:28 am

    Such an informative post! Thank you for this guidelines! 🙂 In some time it may help me.

    • November 7, 2016 at 6:42 am

      Thank you, Victoria! I look forward to hearing what you’ve implemented

  • November 7, 2016 at 5:03 am

    Thank you so much for sharing. This is something many blog and businesses can use. As well struggle with our Facebook reach.

    • November 7, 2016 at 6:41 am

      Thank you, Angela – It is constant work through our systems and learning about our audience’s attractions

  • November 7, 2016 at 7:21 am

    I am in charge of our facebook page at work and this was all very helpful! I try to get interactions, and sometimes it goes well and other times it completely flops!

    • November 12, 2016 at 7:50 am

      Thank you for your note, Kara – and please do read some of my other Facebook posts for more ideas 🙂

  • November 7, 2016 at 8:01 am

    Facebook is such a fickle website! This is a great post about the difference between reach and engagement. Thanks!

  • November 7, 2016 at 1:56 pm

    This is all so great to know! I’m always trying to improve my facebook page’s reach but it can be such a struggle!

    • November 12, 2016 at 7:43 am

      Thank you Madi – and I am always working on it myself

  • November 7, 2016 at 8:02 pm

    Thanks for this information! I’ve never really understood all of this until now!

    • November 12, 2016 at 7:39 am

      Great to hear that it was helpful for you, Ari

  • May 18, 2017 at 1:57 pm

    Great post. Facebook is a great way and probably the best way to get quality traffic for your blog or website. Reaching as much people as possible and engaging them in your posts is a must in order to make your site grow.

    • May 18, 2017 at 5:52 pm

      Perfectly said, Elena! I do get a lot of traffic for my blog when I share on Facebook- and I love interacting with those that comment and join my email lit! Thank you 🙂

  • May 18, 2017 at 8:49 pm

    I liked your pictogram! What’s the success rate of your clients using your insights to grow their audience? What made you get into this area?

    • May 24, 2017 at 10:15 am

      Hi Ant, Thank you for your comment – not sure what you’re talking about – except that I pay attention to my clients’ sites that I manage – and check on their successes per the insights. 🙂

  • May 18, 2017 at 9:29 pm

    Thanks for sharing this. I’ve been trying to understand Facebook more and how it can help drive more traffic for my blog. I heard how it’s tougher for business pages to get engagement, and I seem to agree. The information you offered is most helpful though.

    Mae |

    • May 24, 2017 at 9:20 am

      Great to hear, Mae! Hope to hear how you fare and questions that will help me understand the needs of Facebook users like you 🙂

  • May 19, 2017 at 10:39 am

    Hi Donna,

    These are some great tips and insights on growing our Facebook Page! I get maximum traffic on my blog through Facebook and I’ll incorporate few of your tips to get more better results.

    • May 24, 2017 at 9:19 am

      Hi Ana – Social media and Facebook particularly has really grown my blog traffic and email list!

  • May 19, 2017 at 11:45 am

    Hey Donna!

    I learned a lot here. I think Facebook engagement is a bit hard to really take at face value when you take their algorithm into account. I believe only about 3% of your followers actually organically see your post. Which is why boosting helps increase engagement, so they actually see what you’re up to.

    I completely forget that Facebook has insights too! I’m off to check that out.


    Nadalie, It’s All You Boo
    NEW POST: How Do I Slay My Goals?

    • May 24, 2017 at 9:18 am

      Hi Nadalie – Yes you are right 3% engagement is good – which means the more targeted fans you have the larger reach and possible engagement – glad you enjoyed this info!

  • May 19, 2017 at 5:25 pm

    This is really good info. I’ve found that Facebook has turned too much into a paid promotion thing. I get a lot more interaction through instagram.


    • May 24, 2017 at 9:17 am

      Thank you, Dee 🙂 Facebook can be a list building venture when you go through strategic steps

  • May 24, 2017 at 9:44 am

    This is such great information for anyone looking to extend their reach in Facebook. It can be a great asset, but only if you can figure out how to leverage it!

  • May 24, 2017 at 9:56 am

    Thanks for the tips. The information is wonderful.

  • May 24, 2017 at 10:13 am

    Thanks so much for sharing these great tips. I have been looking for a way to broaden my Facebook reach, it seems to be slowing down now.

  • May 24, 2017 at 10:21 am

    I’m always looking for great ideas to help increase my Facebook reach. Since they change their way of doing it again I’m having a hard time keeping up with it. I will try out some of suggestions you have here.

  • May 24, 2017 at 10:51 am

    Facebook is definitely tricky. It would help if they didn’t keep changing their algorithms….

    • May 25, 2017 at 7:16 am

      Hey Robin – you are so right! It seems to be quirky at times – growing pains for us

  • May 24, 2017 at 12:41 pm

    This is simply AWESOME! I always am looking for new ways to get better reach with social media, and Facebook is the hardest! Thanks so much for the great advice!

  • May 24, 2017 at 3:45 pm

    I really need to prioritize content that is engaging. Creating content that people like so it shows up in more news feeds would be wonderful.

    • May 25, 2017 at 7:15 am

      I so agree, Liz – thank you for your note

  • May 24, 2017 at 5:08 pm

    There is so much good advice here. I am interested to know how can you create engaging posts when doing social media management for a company with boring and all similar types of products with a goal to drive sales.

    • May 25, 2017 at 7:15 am

      Thank you, Jen – engaging posts also come from adding in our own thoughts (or theirs), personality and switching it out to keep our audience interested – especially in your viewpoints

  • May 24, 2017 at 5:08 pm

    Great tips. Facebook is one of the hardest areas to grow as a blogger.

  • May 24, 2017 at 6:03 pm

    I am always looking to expand my social media reach. These are great tips I am excited to try.

  • May 24, 2017 at 7:57 pm

    Facebook can be so difficult to grow. I have had a horrible time since they went public. And they keep adding restrictions that make it even more difficult. Any help I could get is appreciated.

  • May 24, 2017 at 10:10 pm

    This is great information to have. Facebook keeps changing things on us and it makes it harder to know what works and what doesn’t.

  • May 24, 2017 at 10:36 pm

    It’s so important to be knowledgeable to get ahead in any business. Facebook is such a valuable tool IF you know how to use it.

  • May 25, 2017 at 12:45 am

    This is very helpful! Growing a Facebook page is not easy. Glad there are guides like this that give amazing tips! Thanks for sharing!

    • May 25, 2017 at 7:12 am

      Thank you, Toni – Glad you enjoyed

  • May 25, 2017 at 8:24 am

    I’m always looking for tips to improve our blog’s reach out to our readers. Thanks for sharing some important info!

  • May 25, 2017 at 10:58 am

    I have been growing my social media, and Facebook is one of the trickest ones to see results. Going to give these a try!

    • May 31, 2017 at 6:24 pm

      Thank you for your note, Michelle – and yep it takes effort, knowledge, and work – but we’ll all get there!

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