What Do Corporate Bloggers Do Differently?

This is one big thing corporate bloggers do differently – it is strategically using their blogging as a public relationsblogging pow “POW(er)” tool. How are you doing this, as a small business, or hobby, blogger?

Have you figured out what else corporate bloggers do differently?

Large corporations are paying attention to blogs as a worthwhile communication tool for reaching out to their customers. And, so can you.

If you were a corporate blogger what could be done differently for your blog?

Hmmm…Let’s see what they do…

  1. Understand how to make sure people find their blog!
    • The more people talk about your business on Social Media, the more followers (and customers) you’ll have visiting your blog.
    • Using search engine optimization. You can find out more at Optimize Your Blog for Traffic
  2. They interact with a target market on a more personal level.
    • Relating and standing for something, making connections that reflect their audiences’ values and interests.
  3. Building link authority that links back to their corporate blog sites.
    • Valuable targeted content will naturally bring in links that will help build a site’s authority.
    • Pushing a powerful link building plan helps make this happen, also!
  4. They use their blogging to deliver value by adding a level of credibility.
    • Offering their authority and knowledge when asking ‘May I help you?’
    • Corporations acknowledge the needs of their audiences and offer transformations and solutions.

“According to Hoffman Agency, corporate blogs should not be ‘about me’, but should be a platform to show thought leadership and communicate views on industry issues.” en.wikipedia.org/wiki/Corporate_blog

What else do corporate bloggers do differently?

  1. Promote and leverage for maximum impact.
    • Sharing content with teasers on Social Media sites with relevant content, and not just self-promotion.

Finding target audiences and posting content in:

  • LinkedIn and Facebook groups and forums
  • Comment on Other Blogs with Similar Topics

Does any of this sound familiar to you? 

Your content leverage is sharing your blog posts and url links in multiple ways to get your highest return of interest and notice for what you write.

Otherwise your blog content is of no value if the people you want to visit and read your information.

What do corporate bloggers do differently? They make sure their targeted audience is aware of their blog, engaged, and they offer blogging (informative) value as they are offering their content to the world.

That world is your audience – Targeted Audience, that is!

I’ve read that most blog’s aren’t growing followers more quickly because they often don’t do what works.

What are your thoughts about what corporate bloggers do differently from what you and others might be doing?

You are your own small corporate blogger and now you can learn more about getting seen and getting high-quality leads onto your list and ask me how I added over 1000 new prospective customers to my list in just 4 months…You can join other online small businesses at our monthly no-cost  Live Training with Q&A calls at==> 

 

Bob Forshay

“Donna is the coach we all wish we had years sooner. She gets it, and gets to it, not for you but WITH you. I love the way Donna walked me through logical progression of my business development planning and was good at helping me hold to my plan. Authentic, genuine and sincere, I enjoy working with Donna.” Bob Forshay

 


Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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16 thoughts on “What Do Corporate Bloggers Do Differently?

  • October 26, 2014 at 12:53 pm
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    Good analogy. The problem is that corporates have far more resources than us lonely solo bloggers. The point however is that we can emulate what the big guys do to extend our reach.

    Reply
    • October 27, 2014 at 10:09 am
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      Mel – the corporations do the same thing as we need to do – except as you say use our budgets, we can do it organically, that is without spending all the money and learn the use of SEO and content marketing for our blogs!

      Reply
  • October 26, 2014 at 1:06 pm
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    It is the responsibility of every blogger to must know who their target audience is, engage with them regularly and create content that provides value to them. Blogging is a great platform for engaging readers with your area of expertise by sharing useful content.

    Reply
    • October 27, 2014 at 10:05 am
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      Excellent response, Rachel and so true – glad you dropped by 🙂

      Reply
  • October 26, 2014 at 2:18 pm
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    These are interesting tips! Since mine is a personal blog I’m not sure I could apply all of these but it’s definitely great to know!

    Reply
    • October 27, 2014 at 10:00 am
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      Well, thanks, Ashley – the thing is, if you want visitors to read your blog? Yep these are some of the steps you need to put into your system – so glad you stopped by! 🙂

      Reply
  • October 26, 2014 at 4:55 pm
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    Great post! You need to grow an audience when you blog and your audience needs to find you. They find you by creating high quality content.

    You summed up everything brilliantly

    Dr. Lisa

    Reply
    • October 27, 2014 at 9:59 am
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      Thx Dr. Lisa! Glad to see you hear again and glad for your comment!

      Reply
  • October 27, 2014 at 9:24 am
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    Hi Donna!

    Fantastic post and so much value packed content!!!! Thank you for always providing great stuff on your blog 🙂 BIG HUGS 😉

    Reply
    • October 27, 2014 at 5:22 pm
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      Thanks, Sweetie – I love it when you stopped by and are able to leave me a note!

      Reply
  • October 27, 2014 at 10:59 am
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    It is harder for a one-person or small business to get the amount of leverage that a big corporation can online with anything. However with that said, you can still build an effective email list of subscribers and then create viral marketing strategies that allow you to utilize your list to help get the word out for you including when you add social share buttons within your email. 🙂

    Reply
    • October 27, 2014 at 5:20 pm
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      Michael – great points – viral marketing sounds very exciting – yet, you still do have to get the word out, right 🙂 Thanks so much for stopping by and loved that you engaged and left a note for me!

      Reply
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  • October 29, 2014 at 9:53 pm
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    Excellent points to get the traffic coming in. It may take a lot of work but the end reward is well worth it!

    Reply
    • October 30, 2014 at 7:15 am
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      Thanks, Jaye – Yes is does take time even after you post our work – we always need to get the word out about what we do.

      Reply
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