What is business purpose?
Well, what’s the purpose of your business? You can’t build a business that will create wealth for you, if you have not clearly defined your business purpose.
- In a purposeless business, everything feels disordered, anxious, unclear, and without meaning.
There is a much better chance that your business will succeed when you have clearly-articulated your business purpose. That’s because:
- Purpose is your reason for being in business – When you are clear about your purpose, the direction of your time and energy is now framed by your intentions, your goals, your aspirations. Your productivity will soar because you’ll have guidelines to follow that help ensure the effectiveness of everything you carry out.
- Purpose builds your brand – By clearly and consistently communicating your purpose to your prospects / clients, and targeted audience, over time, you create a brand in the minds of those who matter most to you.
- Purpose leads to personal fulfillment, peace and joy – You are aligning your thinking with your actions. Becoming clear about how to move your business forward. You’re excited to get up in the morning because you understand what you are doing and what to do next. And, you’ll start seeing forward movement, clients and revenue start to increase!
You’ll see inner transformation and growth because when you define the purpose of your business it goes beyond making money… Yet it almost always results in making more money than you ever thought possible.
Your business purpose is a phrase that represent your business’s intention, defining your vision and mission in a brief statement.
My own example: The purpose of my business is to help entrepreneurs find clarity, focus, simplicity, and freedom in business and life; having perfect systems in place, bringing client loyalty, and finding strength in letting go; allowing their Greater Power to organize through them…with the perfect system of the Universe.
Steps to writing your Business Purpose:
1. Why does your business exist? What is it you want your business to do?
2. What is your business mission in short? People you serve, product / service you offer.
3. What is your business vision? What is it your business is trying to achieve?
Using these answers, your can now set yourself above your competition with a few memorable sentences focused towards your perfect client.
When starting your business, clarity of your business purpose is a central planning step in communicating your brand. Are you completely clear about what your business is designed to achieve? How it will be organized? And who your clients will be?
Want to know how business planning affects your income? Read more at: https://coachingbusinessentrepreneur.com/client-problems/
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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