business mission statement

Business Message Branding

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Branding and Market Message Business Branding and Your Marketing Message

By now we know that marketing is about creating the right message to attract the right customers.

OK, then…

  • Marketing is also about branding for your products, services and company so that you will be noticed and persuade potential customers to trust in you and spend their money on what you have to offer.

Marketing is a strategy: a systematic plan of action.

  • It is doing business in a thought out and consistent, smart way.

So the goal of your business marketing is to communicate brand messaging to your ideal target audience by appealing directly to their wants and needs.

Marketing gets your business noticed, and loved, in the form of public perception and positive consumer contact.

  • What are your business marketing goals and how are you going to measure them?

You have to first define your message to yourself. In order to help you understand with clarity what you want your potential clients to ‘get’. Read more →

Business Purpose in 3 Steps

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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What is business purpose?

Well, what’s the purpose of your business? You can’t build a business that will create wealth for you, if you have not clearly defined your business purpose.

  •  In a purposeless business, everything feels disordered, anxious, unclear, and without meaning.

There is a much better chance that your business will succeed when you have clearly-articulated your business purpose. That’s because:

  • Purpose is your reason for being in business – When you are clear about your purpose, the direction of your time and energy is now framed by your intentions, your goals, your aspirations. Your productivity will soar because you’ll have guidelines to follow that help ensure the effectiveness of everything you carry out.

Read more →

Client Problems

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How to connect with your client and solve client problems before they happen?

You know by now that everything you do in business is client centered. And, if you keep that in mind, you will have fewer client problems!

  • How can you care about someone else’s problems, when you don’t even understand your own? You begin understanding your own business when you have a foundation to start with.

Working and caring for your clients, and prospects, includes understanding your business mission, vision and objectives – developing an Read more →

5 Ways Business Value Statements Impact Business

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Business ValuesDEFINE THE FUNDAMENTAL VALUES BY WHICH YOU WILL RUN YOUR BUSINESS

Okay – so now that you are here, you know that:

  • Your Business Mission Statement provides a path to understand the business vision in line with its values; defining your business’ purpose      and primary objectives
  • Your Business Vision Statement defines both the purpose and values of your business and  can encourage you to achieve defined objectives, even if they are objectives that stretch you, knowing that the vision is SMART (Specific, Measurable, Achievable, Relevant and Time bound).
  • Your Vision Statement also defines your business’ reason, in terms of your business’ values.
  • These statements have a direct influence on your business’ bottom-line and success.

Business Values are guiding beliefs about how YOU want things done.

Value Statements: You demonstrate and represent your values in action in your personal and work behaviors, decision-making, and interpersonal interaction.

Here are a few value statements:

  • Marketing is a constant, learning process.
  • Maintaining outstanding customer relationships is key.
  • Operate with integrity and accountability.
  • Give back and support participation in the community activities that empower others.
  • Provide quality and thoughtful services
  • Showing improvement, innovative actions, credibility, and honesty.
  • Enjoy your business, achieve your vision!

Consolidate the common values by which your business will be operated.

Example of value statement: In conducting our business, we will realize our vision by performing our affairs so that our actions provide confirmation of the high value we place on:

INTEGRITY: by dealing honestly with our clients, staff, vendors and community.

RESPONSIBILITY: by considering the environment in which we do business, community views and the common good.

PROFITABILITY: by being aware that an appropriate level of profit is necessary to maintain our business and allow our values to continue to be observed.

VALUE: by providing quality products/services that deliver value for money.

Once your Business Value Statement has been defined, these values will impact every piece of your business.

How can the values you identify have an impact on your business?

1.   Value Statements provide boundaries on how your business successes will be achieved. Business objectives and goals are grounded in the established values.

2.   You and your staff demonstrate and model the values in action in personal work behaviors, decision-making, contribution, and interpersonal communication, to ensure a value-based, shared culture.

3.    Your Business Values will help establish priorities in your daily work life.

4.    Values will guide decisions that are made.

5.     When hiring and promoting others – their outlook and actions will need to be congruent with these values.

The work and art of a successful business includes planning – And, that is where a business coach comes in to help you put this together. Because success is a piece of art.

Click here to claim ==>  Your Business Strategies Starters’ Kit