I started to get it as a new Conference Center Director…our motto was, ‘We are here to serve everyone’.
As I found quickly that our small site wasn’t for everyone. We attracted women who enjoyed more comfy areas, higher quality food, and would pay a bit more for this.
Then we segmented our sites, according to targeting groups for business, our targeted audiences for each site:
- The other sites targeted youth and men’s groups who liked to rough it a bit more.
- We ‘got clear’ on our messages to each target group, for each site.
- Our smaller conference center served mostly women, so…
- No marketing for youth programs.
- Found where to target Christian Women’s Groups.
- Set up a strategy to attract them.
- Systems into place to attract consistently.
- Attracted through outbound marketing.
- Planning our products for them – beautiful surroundings, comfy facility, food, and staff care.
- Still had youth groups, family groups, and men’s groups book the site – groups that wanted to enjoy these same things.
The steps worked for that smaller site, as it was becoming more solidly booked with groups, growing 33% annually.
Before targeting groups for business? The site had one group a month.
I think you’d like that type of action for your business, too. Right?
- We found our biggest issues of targeting groups for business growth and developed our marketing and services around these issues.
This was our only way to market successfully and be able to serve our ideal groups best.
How does targeting groups for business help you?
When you know who you serve, understand what they want, position your business as their problem solver, you’ll be able to have the best possible message for your target audience.
Which really means you’ll become a ‘client attractor’.
Your message is the ‘how’ of you sharing what you have.
Once you know ‘who’ you help, ‘how’ you help, and share what you do ~ your ideal audience starts showing up more often.
And, that’s the ‘what’ of my business – helping you strategize, using your mind first as you consider the situation, and then taking a moment to step back, allowing yourself to “feel” (intuitively) rather this is good. Using business smarts is strategy and intuition in attracting your ideal clients.
- Want more new ideas and answers to your questions? Please leave comments and do check this out…
Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“I was introduced to Donna to help me put structure to my marketing and on-line presence. She has excellent insight, very creative with a great sense of priority to root out obstacles standing in the way of my progress. Donna has been most helpful in getting me recalibrated about my processes and my activities. I needed results and she showed me how to get us out of our slump. If you’ve thought you might benefit from a business coach, wonder no more. Do it! You won’t regret it. She is great at what she does and over delivers with your success forefront. AND she is a most person fun to work with!”
Bob Forshay, Business Consultant, Mastermind Group LLC facebook.com/supplychainconsultant