Small Business Blog

Do you find yourself putting off the steps you need to start, or the steps you need to take regularly, in analyzing your small business blog visitors?

Measuring your blog’s performance and learning from your visitor’s behaviors and feedback is part of your analytic s.

So how do you start?

What results are you looking to achieve? 

You want, some type of action:

  • Site engagement – having visitors comment and interact with you.
  • Site stickiness – how long are your visitors staying on your site
  • Visitors filling out a form to be contacted, put on your list,
  • Purchasing a product.

There are steps you can take to make sure that your blog is functioning at it’s highest effectiveness.

One of the first indicators of how well your blog is working for you is finding out the
number of visitors in a given period of time. You can check this at the google analytics tool online.

Many of us know, that just because 1000’s of people have passed through our online business gates does not mean our blog is successful. We want those visitors to actually do something there!

An important goal is to keep track of the number of visitors to your blog who made a purchase and who took the action you wanted them to take. This figure is called the site conversion rate, and it is an important part in determining the success of your small business blog.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for.

For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase.

Whether your small business blog is set-up to sell a service or product, or to get the visitor to fill out a form to build your list, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You can explore this more by reading Bounce Rate – and explore the analytics of building a business site online.

Donna Ward
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