Sales Letters, Copy Writing and Your Audience

There must be some reason why this A-lister would make this statement:
“If you learn direct marketing, especially copy writing, I think you’re going to make money whatever the tactic of the month is. If you can’t distinguish your marketing methods from your nearest competitors, learn to be a direct marketing copy writer.” (Alex Mandossian)

  • Direct copy writing, is direct marketing – you are communicating with your audience and giving them a way to purchase from you directly – rather in your online or offline business.

We all need to be copywriters and create that warm connection with our clients. This is just about as close as we can get to meeting them in person or talking on the phone.
You need a lot of copy to build a relationship with your followers.

  • I have heard that the interpretation of copy writing defined is: applied psychology. A good writer is a great communicator.

If you can be in alignment with your writing, it can be an expression of you and the clients you are serving and you will connect a lot better – saving a lot of direct conversations – because your clients will know you better.

Does this sound familiar to you?

· If I’m not communicating with my reader I don’t have a sale and I’m not giving them the opportunity to buy. I’m confusing them and they leave.

As a business coach I have seen way too many instances of procrastination when it comes to writing.

So many people are anxious about their writing – what to write about, how to write, writer’s block, etc. You know the routine.

My comments back – just sit down and write anything to get started. And, then edit later.

But writing is the biggest part of any business, online obviously; but, offline also, if you you want to attract your perfect audience.

Donna Ward
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