Protecting Your Search Engine Rankings on Your Blog

Your website’s ranking on search engines is a vital element
of your overall marketing campaign, and there are ways to
improve your link popularity through legitimate methods.

Link popularity is mostly based on the quality of sites you
are linked to. Google pioneered this criteria for assigning
website ranking, and virtually all search engines on the
Internet now use it. There are legitimate ways to go about
increasing your link popularity, but at the same time, you
must be scrupulously careful about which sites you choose
to link to. Google frequently imposes penalties on sites
that have linked to other sites solely for the purpose of
artificially boosting their link popularity. They have
actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be
penalized when a bad neighborhood links to your site;
penalty happens only when you are the one sending out the
link to a bad neighborhood. But you must check, and
double-check, all the links that are active on your links
page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pages
you have linked to have been penalized. The most direct way
to do this is to download the Google toolbar at

Just as you must be diligent in increasing your link
popularity and your ranking, you must be equally diligent
to avoid being unfairly penalized. So be sure to monitor
your site closely and avoid any appearance of artificially
boosting your rankings.

This is a much longer report and I won’t be able to put it all on this post. But, I do want you to learn more about this – as it is something we don’t see as a ‘freebie’ on the Internet. If you want to take advantage of more free learning, then:

To learn more about protecting your SEO rankings, sign up for my ‘Build Your Email List’ and I will be putting the full report in as a bonus. Check it out at the top right hand corner of my blog. I’ll see you there! Let’s also get some business coaching going – contact me for your free consultation.

Donna Ward
Follow me

One thought on “Protecting Your Search Engine Rankings on Your Blog

Comments are closed.