It’s a big question, and the reality is that there are many ingredients to having share worthy content.
You already know that in the world of blogging, competition is fierce, no matter what you blog about.
Not only do you need to stand out from the crowd of bloggers similar to you, but you also have to find new and meaningful ways to shine in the eyes of your readers.
The practical way is to have share worthy content creation.
All of your content (and list building) activities need to be about people you want to help in solving their problems, your target audience.
Why is share worthy content is important?
Ok, you might be thinking, ‘I just want to blog about what I like.’
Well, can I be honest here?
No matter how unpretentious you want to try and be, you never build a blog with the intent of keeping it under wraps.
You want the world to see it, hear it, and share it.
You want TRAFFIC!
If you’re not getting the traffic you’d like, content could help fix that problem – especially if it’s share worthy content.
You already know one of the best ways to promote your content is through your Social Media platforms. But, even this great strategy won’t be successful if your content isn’t shareable in the first place.
Share worthy content is noticed because it helps your followers want to share it.
That’s what you want.
Because the more likes, re-tweets. and +1’s you get, the wider your content and blog’s exposure will be to more people, the ones you want to come back and visit, read, and comment on your blog, regularly. Whew! I know it’s a lot. But, it’s so much fun to see it happening, right?
It isn’t just tweeting your headlines.
-
It’s you creating substantive, share worthy content that your audience wants to talk about; and spend more time reading.
- It’s getting them to engage with you.
Here’s an idea ~ When you write a post, look at the “So what?” in your message.
Try to take it above all the other chatter out there.
- So consider all of your content through your readers’ eyes.
- Is your content hooky and motivating as share worthy content?
- What would make your content share worthy in the eyes of your readers?
- Spread your content distribution throughout the different types of messaging channels to amplify your reach.
- The more you write, the more you’ll be seen across the web, and the more chances to be shared.
- Know the best sharing times – Engaging with people when they are most likely to be online.
Because you want your content to be shared “faster than a cat exiting a hot oven!”
In other words, ordinary content doesn’t cut it.
Please let me know what you would like to hear more about from me on this blog! I always want my content to be share worthy!
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“I have heard Donna speak before as well as know many of her clients. I hear only great things about what Donna teaches and that everyone gets more then what they ask for. Sandy Evers. ourgoldenparachute.com
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Great post! It’s great to blog about our lives and what we’re into, but it has to be seen. It’s a balancing act that we all have to learn.
Krystal recently posted..Greet Your Guests: Guest Room Essentials
Great tips! It’s all about getting out there and sharing what you have to say!
lisa recently posted..Quench Your Thirst With A Smoothie and Enjoy 100 Smoothie Recipes!
Yes, Lisa – sharing and giving 🙂
Oh man.. you just had to go and make me feel guilty! I think most days my posts are share worthy, but I know I’ve had a few stink bombs in the mix as well.
Mary Burris recently posted..Sounds from Down Under Blog Series: Day 5
We’re only human. Not everyone is going to like everything we write. Having a stink bomb just makes us honest and real.
Chrystal @ Nevermore Lane recently posted..That Time I Bought a $1800 iMac
I know! But the ones that like what we write – we so want to keep coming back and sharing, right 🙂
Sometimes I forget to focus on the share-worthiness of my posts. I really like the questions you posed. I will definitely think about them when I’m writing my next blog post!
Daniela recently posted..10 Questions That Will Help You Unearth Your Unique Voice
Super cool – Daniela – thank you for sharing your thoughts here 🙂
Hi Donna,
As you know this is a “no brainer” for me 😉 My thought is why have a blog if you do not share it with the world! Loved this post as it touches on so many points that makes blogging very important to your business as it gets you NOTICED and MORE and MORE people find you and follow you and share all of your awesome content that is so worth sharing 🙂 I have found that blogging is one the best ways to get your BRAND noticed and by consistently putting out posts on a daily basis and sharing all over the social media platforms my blog is attracting tons of traffic…..which as a blogger is key 🙂
Thanks for sharing your value for all the world to see, and I have shared this post on my Fan Page so more can see your great value my friend 🙂
Hugs,
Joan
Joan Harrington recently posted..How To Create Your “Bribe To Subscribe” On Your Blog
Awww…Joan, you are right on target with every word – and I so appreciate your sharing and I also share great posts everytime I go to your site – Hugs 🙂
Nice tips. Your post was really informative and very educational. I really enjoyed it. Thanks.
Very nice to hear, Lady Lilith 🙂
Creating share worthy content is hard but it’s so worth it. I do blog about what I like, but I also consider what other people would like, and what I do well enough that it’s worth sharing.
I definitely try to have share worthy content, especially my images for Pinterest. I focus on visual appeal because I do reviews of toys.
Lesley recently posted..ShareASale Commissions Paid January 2015 (December 2014 Earnings)
I really enjoyed reading this post. It’s true…we tend to forget that our own social media accounts is our personal headliner…so everything we post and share must be of value to our followers 🙂
Cara (@StylishGeek) recently posted..Painting a Wall Frame
You’re spot on. As bloggers we have to write for what our readers are interested in. Gone is the day of blogging about your life and expecting everyone to be super interested in it.
Nina Say recently posted..Mid-winter Nights Dream #ReliefIsHere
Thank you Nina – maybe intermixing our lives and our info on Social Media and our emails is still great and also helping us engage and get to know our audience better even as we share what they really want more of
It is a tough balance for sure! Of course we want our stuff to be seen otherwise we wouldn’t put it out there.
Amber NElson recently posted..Save On Banquet and Chef Boyardee on Rollback at Walmart #LowPriceMeals
You are so right Donna
Content must be share worthy, which means you have to use words and imagery that will capture the minds of your subscribers so they will share those images….
Viral posts are the best way to grow your audience
Dr. Lisa
Dr. Lisa Thompson recently posted..Why Publish a Digital Magazine for Your Business?
Really big real post! So true. We all work so hard and the competition is very fierce. I try to write share worthy Articles, some aren’t but I’m passionate so when they do get shared it’s a really blessing!
Jeanine recently posted..How to Simplify Your Commute With Kids
Sure things need to be shareworthy, but the posts should also be authentic and honest. For readers to keep coming back you want to make sure you find the right balance.
Chrystal – great point – and being share worthy really is part of you being authentic –
This is such a great post! Thank you for being so informative! This will for sure help me along the way!
Olivia Schwab recently posted..Healthy Thursday: Best Ways To Reduce Anxiety
Thank you, Olivia – so glad to be of help 🙂
I really enjoyed reading this. As a blogger, I’ve learned that not only should I write about things I like….I need to find something that is really useful for others. If not, traffic won’t come. Thank you for these terrific tips.
Jenni E. {Sweet Pennies from Heaven} recently posted..Free Strange Magic Printables – Games and Activity Sheets for Kids #StrangeMagic
You are so welcome, Jenni – I love what you’ve said
So much good advice in here. I think this post is pretty share-worthy!
Lois Alter Mark recently posted..how to help global volunteers without leaving home!
This is so true! It seems like an art that comes much more naturally for some than others but with practice and work it could be possible for anyone. I think finding your personal style and voice is also a big part of this, and that can take some time to develop and figure out, too!
Hi Anne, and thank you – yes finding our voice and style is what will make our blog much more interesting 🙂
This is great advice I really like your post got share worthy content. Thanks for great post.
Angela Christoper recently posted..Mom Bloggers: Top 5 Networks that you NEED to Join!
Fabulous to hear, Angela!
A lot of really good advice here! I write my blog to share my (mis)adventures & I love when readers come back 🙂
Annie recently posted..VIP Field Experience at Levi’s Stadium
Great post! Since I blog mostly food, most of what I post is definitely share worthy (or at least it should be, or else I wouldn’t be eating it either, right?), but I’m definitely guilty of sticking a few more personal posts in there. This is a great reminder.
Joy recently posted..{Flash Foodie} Luce, San Francisco
Thank you, Joy – yep I think you are right about maybe a few more personal posts to keep your readers wanting more of you and your food ideas
Content and promotion are the things we need most. I always go for sensible content!
Thank you for your note, Elizabeth – you are right about this
This is awesome information indeed. It is so important to have content your readers want to read and share. Knowing where to share is also very important. Thanks for sharing.
You’re welcome, Rebecca – glad you liked this info
It can be a daunting task to come up with new ways to share content that is share worthy. Readers are picky and upping your game is challenging, but worth it in the long run.
Maureen @ A Debt Free Stress Free Life recently posted..10 Warning Signs You’re In Financial Trouble
Thank you, Maureen for you right on thinking here 🙂
This is such a great post! I find it difficult to share what’s on my heart in a way that people will search for it, and that’s my goal for the new year.
Shasta Walton recently posted..ATracker Daily Task and Time Tracking App
Glad to hear that, Shasta! Look forward to hearing more about it 🙂
This is a great post. Great content is what will keep visitors coming to and coming back to your blog.
Kori recently posted..Be Our Valentine Giveaway Hop
And, thank you, Kori – hoping to see you back also
What a great post! I’ve been blogging for years now but I must admit, it is still a learning process for me. And, I learned some from you today. Thank you. 🙂
Lynndee recently posted..We Made it to the Top of Currahee Mountain
So fun to hear, Lynndee – that’s so important to me – and I am always still learning, also!
What a great post! Traffic is what we want and these article is great!! Time to get to work!
Ashley Gill recently posted..Get Clued into School with Blue’s Clues — Movie Release
Yep, Ashley – traffic, work and fun are my thoughts first thing in the AM 🙂
Yep, Ashley – traffic, work and fun are my thoughts first thing in the AM 🙂
Thanks for the great post. I always share blogs that i like. Sharing is caring.
Thank you Ann, hoping you shared this and to see you back here 🙂
This is a great post,I do try to have content that my readers would like to see but also what I feel like writing at the same time lol.
Kay Adeola recently posted..Life Sometimes Gets In The Way!!
Yet you are so right, also – we write for our readers first – and always need to enjoy it ourselves to keep us motivated 🙂
Great advice. I’m working much harder on quality content these days.
Heather D. (@GirlGoneMom) recently posted..Barbie Party Supplies from Birthday Express
That’s my goal for this year, to build my list. I would really like to have at least 1,000 subscribers by year end.
April G recently posted..Will #EpicFail Go Away? #FTSF
This is a great post. It’s smart to sit down and contemplate what works for you, and what is favored with the readers. I’ve found too that sometimes a post will take off like hot fire on social media, but sit around w/hardly any comments on the blog. It’s hard sometimes to predict which will be hits and which the readers will consider to be duds. 🙂
Rosey recently posted..Invite BandZ: A New Way to Party!
The best blogging advice I ever read. ” write articles people want to read”. it was like Duh! why did it take me so long to figure this out?
I know, Right!!!? Kristen it took me awhile to find out what my readers wanted and what I wanted also!
Wow thanks for this tutorial I have been struggling with writing share worthy content.
Melissa Vera recently posted..Easy Tips for Traveling With Children
You are welcome, Melissa – so glad you found this of help to you 🙂
I always find that I see the words ‘list building’ all over the internet but if I am not selling an ebook or a product, why do I need to have a list to sell something? Thanks for the post.
Margarita Ibbott (@DownshiftingPRO) recently posted..Organizing with Pinterest–#GO_DPRO–Follow along & enter to Win $100 Amazon Gift Card
Yep – we need a list to engage with our readers even more, right? And, someday you may have something to give away or sell 🙂
These are great tips. I am in list building mode since I just launched my rebranded site. I’ll be taking your advice.
Camesha recently posted..Chasing Butterflies
Glad to hear that, Camesha – bit job you are tackling there 🙂
We do need content but some people work on lists and never write/publish!
Great point, Amanda – My list attraction work is part of my content and shareability processes 🙂
Your post is very interesting, I had a great time to read this post thank you for sharing it.
Thank you John – so glad you thought so 🙂 Hope to see you again 🙂
Thank you John – so glad you thought so 🙂 Hope to see you again 🙂
This is a very great post. I’m always trying to figure out how I can make my blogging better and what to share to get more readers, etc.
Thank you Bonnie – so glad you stopped by and even commented about how you liked this 🙂
I am trying to write better content because I do want to have a fan base to be able to sell to one day. It has been hard to juggle having a baby and a blog but I may be getting the hang of it now. Thanks for the inspiration! Xo
Awww…thank you Jenn – and congrats on your new baby – yes once we figure out how to juggle our time – a system – we can move along 🙂
This is such a great post with some helpful advice. I am trying to get more shares on my blog
Veronica recently posted..Please Help A Family In Need
I know, Veronica – I am always hoping for those share – and the wonderful comments like yours – thank you 🙂
This is a great reminder for me – as a blogger a share worthy content is always important.
Aisha Kristine Chong recently posted..One Day, One Outfit: How to Choose a Christening Gown
These are some great tips. As a blogger you always want to write for your audience and make sure it’s something that others would like to share.
Thank you so much Chene! 🙂
These are such great tips!!!! As a blogger nothing is more important than finding that reader base! We need to get heard somehow!
Super fun to hear, Thank you, Courney 🙂
Some really good tips to think about before sharing content. I’ll think about these next time I want to share something.
Onica {MommyFactor} recently posted..Giveaway: The SpongeBob Movie PlanetBox Lunchbox #SpongeBobMovie
Thanks so much Onica –