Got a Book to Promote?

Donna Ward

book promotion

Promoting your blog and having a book to promote are similar.

Having a book to promote, is another reminder that marketing is about human nature.

>>> You want your ideal audience to know what you have so…

When you have a book to promote, you’ll let people know what it is and where it’s at.

  • That’s you sharing what you love with people who want to hear more about what you have.

As you build your author’s platform, you’ll use:

  • Press releases for online exposure.
    • Online press releases require that you create lists of keywords.
    • Check out PitchEngine.com to helping to take the mystery out of it.
  • Book reviews and testimonials.
    • Provides social proof
    • Make a list of book bloggers and reviewers in your book’s genre.
  • Blog Tab/Page for Author Q&A
    • Have a list FAQ questions and replies about you and your book that will help other bloggers, and interviewers, promote your work.
    • book marketing clubWrite great descriptions to help push that book to promote and get noticed. Learn more at Author Marketing Club’s Amazon Description Generator. 
  • Facebook Event to interview the author 
    • A book launch party will attract and fascinate your ideal audience.
    • Get your Promo Kit together to promote your book and use it in your promotions.
  • Start and keep on building your email list from your blog.
    • Make announcements to your email list.
    • Offer and send out a free chapter.
  • Build a large online community.
    • People will be more inclined to buy books from authors they know.
    • Design a contest around the topic of your book.

Now these are not, usually, going to get you instant book sales and results when you have a book to promote.

But as more of your community share your work, you’ll be amazed at how far your work can reach so many others.

Because they start to know, like, and trust you. Building your credibility, integrity, authority, and sincerity.

>>> You become the believable expert.

Adding to these steps means a bit more research and using some free and paid for services like:

  • Kindle Direct PublishingKindle (KDP) –  Free book promotion. You can offer any book enrolled in KDP Select free to readers for up to five days.
  • BookBubbookbub – Is a free service for readers and a paid service to promote your book.
  • Amazon’s Goodreads is the largest social network for readers and a great tool when you have a booAmazon Goodreadsk to promote. 

Just like your blog, a gazillion other books are competing for the attention of your audience.

These are just some of the pieces to promote your book.

Stay focused and try doing just three things a day.

Because I didn’t discuss every possibility or problem, I look forward to your ideas in the comments!

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What are others saying?

“This is information is so helpful, thank you sharing.” Nicole at Design It Vintage

 “I always learn something when I visit your blog girl! Thanks for always sharing your value and this post gave me a few ideas.”  :) BIG HUGS ;) Joan Harrington at Success With Joan

Donna Ward
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52 thoughts on “Got a Book to Promote?”

  • Robin (Masshole Mommy)
    February 16, 2015 at 6:27 am
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    This is good to know. I am just finishing up my first ebook 🙂

    • Donna WardPost author
      February 17, 2015 at 2:28 pm
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      Congratulations! I hope to hear more about how you promote it – Thank you for your comment 🙂

    • Donna WardPost author
      February 17, 2015 at 2:29 pm
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      Thank you Krystal – love to hear that you’ve ‘bookmarked’ this! Thank you for your comment and hope to hear about your progress 🙂

    • Donna WardPost author
      February 17, 2015 at 2:29 pm
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      Thank you so much for stopping by Scott – and glad to hear that!!

  • Sarah Bailey
    February 16, 2015 at 9:57 am
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    Fantastic tips thank you – I have a friend who is trying to promote a book so I will pass this her way 🙂 x
    Sarah Bailey recently posted..#SallySundayMy Profile

  • Jeanine
    February 16, 2015 at 12:21 pm
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    Sounds great! I have always wanted to write a book. I’ve been told for years I should so maybe one day! This is great to know!

  • Ashleigh Walls
    February 16, 2015 at 2:08 pm
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    I’ve been having a serious discussion about turning a blog course into an e-book. This is going in with my references to help me get started!
    Ashleigh Walls recently posted..Music MondayMy Profile

    • Donna WardPost author
      February 17, 2015 at 10:31 am
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      Excellent! Thank you Ashleigh – so glad to hear that – and glad to be of help 🙂

  • Lady Lilith
    February 16, 2015 at 2:23 pm
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    Sounds really intense. With so many books and blogs, getting yours to be the one is not that simple. Thanks for sharing.
    Lady Lilith recently posted..Happy Presidents DayMy Profile

  • Liz Mays
    February 16, 2015 at 2:27 pm
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    I’ve never thought about this but this is great advice! Blogs are great platforms for promoting your favorite authors.
    Liz Mays recently posted..Hearty Vegetarian ChiliMy Profile

    • Donna WardPost author
      February 17, 2015 at 10:32 am
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      Thank you, that’s what we all like to hear – sharing and helping others – thank you!

  • Pam
    February 16, 2015 at 3:19 pm
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    I always trust GoodReads when I am looking for a book. I love when authors have a presence there!

  • Joan Harrington
    February 16, 2015 at 6:05 pm
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    Fantastic tips Donna!! Bookmarked and will keep these tips in mind when I am ready to publish an ebook, which I have been thinking of doing…….But yes totally agree these ways work for both promoting a blog or a book 🙂

    Thanks for the great tips!

    Big Hugs!
    Joan Harrington recently posted..How To Influence Your ReadersMy Profile

  • rochkirstin
    February 16, 2015 at 6:06 pm
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    Promoting a book is like promoting anything. There has to be regular updates and engagement with a group of people with common interest. It will help if you share the word to different channels and try both conventional and unconventional ways of marketing.

  • Lois Alter Mark
    February 16, 2015 at 6:13 pm
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    These are great tips! Promoting is so important for a book’s success.
    Lois Alter Mark recently posted..currentlyMy Profile

  • Elizabeth O.
    February 16, 2015 at 7:40 pm
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    Sharing this post with a friend. He’s writing a book, and hopes to promote it!

  • Pam
    February 16, 2015 at 10:13 pm
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    This is great advice for anyone who is involved with writing and promoting their book . I don’t think that is something I want to tackle but good luck to those who do.

  • Rosey
    February 16, 2015 at 11:46 pm
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    This is a great checklist. I do know several bloggers who are also writing or have written books, so I know there’s a valid interest!

  • Kori
    February 17, 2015 at 9:01 am
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    These are really great tips. I’ve been involved with a few book launches and had a great experience. One day I hope to have my own eBook ready for launch.
    Kori recently posted..Frugal Family Activities for the WinterMy Profile

  • April Decheine
    February 17, 2015 at 9:44 am
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    I want to write an ebook, this is good information to have when the time comes. I was in two book promotions for bloggers, it was a lot of work.
    April Decheine recently posted..Skinny BruschettaMy Profile

    • Donna WardPost author
      February 17, 2015 at 10:33 am
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      I like the idea of a book promotion for bloggers – I get it was fascinating along with all the work – thank you for your comment, April

  • Courtney
    February 17, 2015 at 10:06 am
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    This is all such good stuff to know! I’ve been thinking about a book! Now I know what to do with it if I write one!

  • Angela
    February 17, 2015 at 1:23 pm
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    This is good to know. I have dabbled with the idea of writing an eBook.

  • Chrissy Mazzocchi
    February 17, 2015 at 9:45 pm
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    I couldn’t imagine promoting a book but there are alot of similarities!

  • HilLesha
    February 18, 2015 at 2:51 am
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    I have toyed with the idea of writing a book, but I know that so much goes into it. These are really helpful tips, though.
    HilLesha recently posted..MyLifeMyInspirationMy Profile

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