Search engines are the vehicles that drive potential
customers to your blog or site.
But in order for visitors to reach their destination – your blog –
you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.
Keywords are words that tell the search engines what your website
is about. They are the same words that online surfers type in the
search engine query to find what they are looking for.
— Finding the right keywords for your blog is probably one of the most important aspects of planning your website and online business.
Think of the right keywords as the Open Sesame! of the
Internet. Find the exact right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site – or of seeing any real profits
from the visitors that do arrive – decreases dramatically.
Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.
Main keyword phrases:
When you research your market, decide on one main keyword phrase or that you will plan your site content around. This is the phrase you will use for anchor text links and any marketing or promotion for your website.
By optimizing your blog for the main keyword and keyword phrase, the search engines will not have any trouble identifying that your website is indeed about your main keyword.
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