Basic SEO

Basic SEO is Search Engine Optimization and is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance.

Basic SEO:

  • Basic SEO is really about Optimization Techniques for search engines that offer the most cost effective mechanism to acquire “real” and “live” business leads.
  • I have read that basic SEO delivers a better ROI (Return on Investment) than online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising.

Four Basic SEO Tips:
1. Your online site needs to have crystal clear hierarchy and links and be easy to navigate.
2. A site map is required to help the users go around your site.

3. Come up with essential and precise keywords and make sure that your online site features relevant and informative content.
4. Avoid stuffing pages with irrelevant words and content. Also don’t
create multiple pages, sub-domains, or domains with significantly
duplicate content.

Ranking Rule Of Thumb

The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

  • Pages that serve as good hubs with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of “popularity”).
  • You don’t want them leaving your site and going onto a competitor’s site, but if you are a Loan Officer and you send them to a government site with loan information, that is good.

Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly.

Donna Ward
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