Building an online business is well, exciting. But, how do we get it going and make it profitable?
1. Creating awareness, building up a clientele and establishing systems, oh my!
It does takes time.
– Businesses that blog get 88% more leads/month than those that don’t.
Yet, building an Internet business is not as fast paced as we would like to think.
2. Breaking down the basics
It does take time to ‘get it’ and start moving forward.
– Online sites, rather a blog or website, take time to get listed and ranked high in search engines.
- Time for all our sites’ pages to be optimized and build their online, SEO, credibility.
- It takes time to find great linkbacks and inlinks to help rank our site better.
We can buy all these things if we want, but most of us seem to be ‘do it yourself’ types and/or just don’t have the funds, yet.
Plus, organic promotion of our blog is as easy as a, b, c…
a) Setup a WordPress site/blog.
b) Build a list.
c) Start promoting our blog.
So yes, it does take time and training if we want to make our blog popular on the web, but the journey can be be taken in baby steps.
3. The Internet Rewards: Persistence
Statistics show that posting to our blog 20 or more times in a month will see the biggest return in traffic and leads.
Our blogging is a long-term marketing asset that can, and does, bring traffic and leads for our business.
– It introduces us as a leader in our area of expertise and builds our credibility.
– We start to earn people’s trust and become more likable. (Hopefully!)
So how to start, and keep going?
- Planning is essential.
A very basic plan works…
- Have a daily checklist to persistently work towards improving content and increasing traffic.
Here’s a few ideas to start with:
– Publish one unique post at least 20 times a month.
– Leave comments on one or two other like-type business sites – each time there is a new post published.
– Choose a couple of forums with members that include our target audience and make posts to each forum and contribute to the conversations.
– Research and write new posts, to stay up on what is happening and get inspired.
This is a basic plan that can become a system to get started, get noticed, build credibility – and build our business online.
What do you think?
Struggling to get more new clients? You may want to join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“The first 2 weeks in this coaching group – I have beem learning about growing my business and stepping out of my comfort zone – going out and meeting people and being able to talk to people better – making phone calls (had phone phobia) – writing down and making deadlines and reaching them – I am feeling more comfortable in how people are perceiving me.” seajaicolston.miche.com
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Very good advice Donna, but unfortunately I haven’t got a single disciplined thought in my silly brain to keep editorial calendars and daily checklists. The good news is that I love to write my blog posts and so am averaging at least that much. The other good news is that friends are coming. Slowly but surely, they are coming, and mostly they give me lovely reviews about my art, which is encouraging for me. As soon as I figure out the Etsy shop business and link it to my blog I’m planing on offering some art for sale rather than sending it out to friends only. Visiting from UBC and hoping you’ve had a lovely weekend and are prepared for a super week ahead. 🙂
Veronica Roth recently posted..If I had that organic farm I keep threatening everyone with…
Wow – Veronica – thank you so much and please update me on what you are doing with your site!
Another excellent post, Donna. The way you break things down into simple baby steps makes it all seem doable rather than completely overwhelming. Thanks!
Debbie recently posted..My Friend Mary
Wow – thank you. That’s how I am able to take action and move forward – breaking it down into steps. So glad you came back to visit! Big smiles, 🙂
Excellent post as I am in the process of moving my blog more into a business situation. I also downloaded your business strategies starter kit. Thank you. I’ll definitely be back, sometimes just thinking of all the work that lies ahead is a little overwhelming but the excitement and sense of accomplishment keep me going!
Magical Mystical Mimi recently posted..POOF! YOU’RE GONE! – Part 1
So very cool that this was of help and I hope to hear from you about the strategies kit – Love your site, also – fun and yet hmm…makes us think.
Wow, thanks for taking the time to research and share that information. It’s interesting to hear that the optimal time is 20 times a month. In the past I have tried hard to work simply on being consistent but certainly twice a week is not nearly that much.
I like the idea of using a check list. As with everything organization and planning are key.
Bonnie Copeland recently posted..Normal? What’s Normal?
Thank you, Bonnie – Yep I used to post 3 times a week as my goal – but, I knew posting daily was the ultimate goal – but, yes in researching this, 20 times a month does seem doable – especially after doing our daily posts in the blog challenge. 🙂
This is absolutely essential information. Thanks for sharing it.
Dave Hunte recently posted..From Worst to First – Boston Strong – Endurance part 2
Thank you so much Dave. I hope to see you here more often. 🙂
Hi Donna
Very good post. Just what I needed. An article that makes me feel like I’m making progress lol
I used to just dive into everything blindfolded. After a few years on learning from many mistakes. I started planning my next moves and business has started to get better because I am able to help my audience and connect with them better.
Planning and Persistence is key! Maybe it’s a thing PP, oh wait no that sounds wrong haha
Thanks again 🙂
Mozie
Mozie recently posted..How to Find Your Niche For Your Online Business
Thanks so much, Mozie – This is an older post that I’ll now repurpose as I update it also – hope to see you here often!