That’s what today’s tip of the day is about — building credibility and trust.
Want to create more loyalty and more credibility? Want more people to click on your links because they trust you?
Here’s how you do it. At the close of your mailings – and this goes for solo mailings as well as your newsletters or reports – always close out with a personal message.
And, if you have any questions at all about this, please feel free to email me at https://coachingbusinessentrepreneur.com/contact-donna/. I’ll be glad to help you in any way that I can.
Donna L. Ward
Sounds simple enough, right?
Did you know that testing has shown an increase in as much as 27% more click-thrus simply by adding a similar tagline at the close of the mailing?
Why do you think that is? Simply because the reader feels like you are AVAILABLE to them. They feel like if they click where you say click and they have questions about it, that you’ll respond to them.
That gives them more confidence and more confidence means they’ll be more likely to take a look.
Close with a personal message.
Here’s my attempt at following instructions:
And, if you have any questions at all about this, please feel free to email me at https://coachingbusinessentrepreneur.com/contact-donna/. I’ll be glad to help you in any way that I can and I will answer you personally.
Donna L. Ward
PS. My ‘Email List Building Mini-Series” (sign up at the top corner of my blog) is a simple, yet powerful series of lessons, some business coaching, and information that shows you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Be sure to sign up at my blog – right here, when you’re done reading this post, that is!