How to Get Others to Buy Your Product or Service

Donna Ward
Follow me

Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
Follow me

No Sales? Avoid this nightmare by following these tips for getting others to buy your products…

1. Get the Offer in Front of Targeted Audiences

First things first: Get your offer in front of targeted prospects.

Example: If you’re selling a dog training book, don’t email your coaching list and expect to make sales. Instead, get your offer in front of people who are likely to buy (e.g., people who need to train their dogs).

2. Craft a Compelling Sales Letter

Next, you need to create a sales page that persuades your prospects to buy your product. This means your sales letter ought to have an attention-getting headline, an opener that hooks the prospect and engages her emotions, a bulleted list of benefits, proof that your claims are true and a call to action. Search out what others are doing and saying – get your ideas and use your own voice.

3. Give a Bonus

You want to give your prospects a good deal, so that as they read the sales letter they’re thinking, “wow, I can’t believe I get all this for just 50 bucks.” Then you really thrill them by throwing in a valuable, tightly related bonus. This small act turns a “good deal” into a “no brainer.”

Don’t pick and choose the methods you like best. Instead, incorporate all these ideas… and enjoy the results!

Be sure to read: How Do You Get Others to Buy a Product or Service?


Clients Don’t Buy From People They Like, They Buy From Those They Trust

Donna Ward
Follow me

Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
Follow me

Friends will ask if I can refer someone for cleaning windows, getting credit repair assistance, and on and on – It’s getting more and more difficult to get new people to buy from you, straight out. Some people simply will not buy from those they’ve never heard of and with whom they don’t have a relationship.

Your prospective clients will probably be asking these questions:
– What is this product/service all about?
– What is the main purpose of this product or service?
– How does it solve my problem? Or, help me?
– Is this merchant someone I can trust?
– How do I feel about this offer?

Consider what your prospective clients are looking for. Knowing your target market will help answer these questions during the pre-selling process; by writing copy that “sells” the way you would like to be sold.

– Pre-selling is done in a variety of ways, including what is referred to as an ethical bribe.
Read more