Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

Why Use Audio And Video Messages

Are You Missing Out?

Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. We are social creatures created to pay attention to audible and visual clues to help us get to know someone better. There’s power in using audio and video. They are great tools that will generate trust like nothing else.Helping you connect with your audience and help them feel the emotion.

What do you think your podcast could/would do for your brand when you dream big?

You’ll always focus on creating audience-appealing content. Podcasting and audience appeal is an excellent way to increase your conversions!

I know you’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and social media presence. 

  • They may like what you have to offer and what you’re sharing and may even be impressed by your expertise. But earning enough trust to pull out that wallet and make a purchase from you can be tricky. That’s where your face and your voice come in.

We pick up many clues when we hear someone’s voice and even more when we see them speak. 

That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them. 

     Start with audio if a video is intimidating. You can start your own podcast or offer to become a guest on other people’s episodes.

  • The significant benefit of being a guest speaker is getting in front of their audience, which can help give you additional exposure. 
  • Then you’ll want to share and repurpose any programs you’ve been asked to participate in.
  • Another fun audio option is to ask your newsletter subscribers or social media followers to ask you questions. Schedule a few minutes each week to record your answers and share them far and wide.

The same is true for video. Q&A’s are a great place to start. You could teach the steps of how to do something or chat about a topic of interest to them related to your products and services. You can do it as a Facebook Video, post it on YouTube, or engage on Instagram.

  • Repurpose and share your video and work on your blog/website, your email list of subscribers, and other social media sites you engage your audience.
  • Use your video on your landing page. Or just a part of it on a landing page to help with better conversions.
  • I like having a short intro video at the beginning of my blog posts. Then I can share the video ad link to bring people into reading that post.

Many people aren’t big on reading and like to summarize what you’re offering. Sometimes seeing is believing!

  • Write a blog post that can interact and tell more about the topics in your video.
    • My short intro videos for a blog post go over quickly what the post is about. The idea is to pull them in to stay around a bit longer and read the post. 
  • Even better, do all of the above. 

There’s so much you can do with the tech you already have. Start with your smartphone and give it a try. Pick one video or audio strategy and expand over time.

Here’s a bonus.

Combining consistency by sharing a weekly video message can grow your audience’s trust even more quickly. And by asking your audience to like, comment, and share, you’ll boost your reach and audience. As a bonus, here’s something to think about. 

  • And be consistent! It’s a powerful strategy you should give a consistent shot at today!

Video Marketing: Are You Missing Out?

Here are four reasons you should invest in video for your business: 

#1 Digital marketing is constantly evolving, and if you don’t adapt to it, you risk getting left behind.

Video has become popular during the past few years. It has quickly become the most popular form of internet content, becoming a larger and larger part of marketing plans for companies. 

How does strategy fit in?

Video marketing might seem intimidating if you’re new to it, but luckily it’s easier than ever to create an engaging video. Almost every smartphone has an HD camera, and plenty of free and affordable editing apps allow you to create professional-looking videos.

Still wondering if video marketing is right for your business? 

  • Here are more inclusive reasons why you should start making videos today.

#2 Videos increase conversions

An enticing headline, eye-catching images, and benefit-rich copy go a long way toward boosting your conversions. But a study by Techjury showed that adding a video to your landing page can improve conversions by up to 86%.

  • Here’s a great strategy for your next landing page, or even updating the landing pages you already have and sharing them again with your audience…

    Think about and do this: After you’ve finished writing all your copy, summarize your offer in a short two to three-minute video and place it at the top of the page.

This way, visitors who aren’t big on reading can quickly understand the benefits and how to take the next step. And those who want to learn more can scroll down and read your copy.

#3 Google loves video

If you’re trying to rank higher in that Google search engine, then one of the best things you can do is start adding videos to your landing pages.

In indexing and ranking your content, Google mostly uses your mobile version of the content for indexing and ranking that your audience will use in search engine results because many internet users prefer video or written content. Because of that, it makes sense that they’re more likely to rank your landing pages that include a video.

  • In fact, according to Moovly, putting a video about your product/services on your landing page is 53 times more likely to show up in a first-page Google search if it has a video.

#4 No matter what stage you’re at, you can build that know, like, and trust factor with your audience. 

Share your industry expertise through your podcasts or videos as you share and repurpose your content.


It’s True, Being Consistent Is Your Key Secret To Earning Trust 👍

In business, consistency and following through create confidence in you and your daily routines.


We often tell people they don’t have to be perfect to be a great leader, but some elements must be on par when building trust.

  • Consistency allows you to establish outreach and trust and provide services effectively and profitably.
  • Being consistent helps you achieve your goals, establish habits, and helps to show others that you are trustworthy.
  • Being consistent helps to build habits you want to grow.

Consistency in your daily work helps you succeed in your business, similar to how consistency in physical exercise keeps you in shape.

  • Your constant show of honesty and integrity does earn others’ trust and respect. That is what you like and want!
  • This means that your honesty and integrity influence the way others see and trust you.
  • Take time to listen to them and engage. Helping to encourage others in doing great things.
  • Showing your interest does help inspire people to step up.
  • Keeping your promises shows others that you respect them and also what you expect of them.
    • They are more likely to treat you respectfully, developing additional confidence.

Listening can also help validate the trust that you are building with your audience.

  • Even something as simple as warmly acknowledging someone’s presence or welcoming them often builds trust.

Whether that connection is through a meeting, handing your business card over, client visits, a phone call, or even the bill you sent out. Read more

Create A Sales Message to Attract Clients

What is the function of having a clear sales message?

Have you checked your informational content messaging to ensure you share what your audience is searching for and want to see?

How is your content and messaging influencing your audience to want more?

  • Take a minute to fine-tune and modify to ensure each piece of your sales funnel is on point. I know, that’s easier stated than done.
  • It can be tough to objectively check your creations and see what’s functioning and what isn’t.
    • When creating your sales page or a whole sales funnel, it’s always excellent to double-check your data.
      • Ex: Is your ideal audience engaging, and are you seeing conversions as anticipated? Otherwise, there’s something off.
    • See if you can determine what it is. Make your adjustments and examine once again. Did the numbers improve? Make notes of any adjustments and develop your messaging based on what seems more attractive to your audience.
  • One option is to have somebody audit your content sales messages. Preferably this will be someone who represents your perfect target market. Locate a good friend, coworker, or perhaps an existing customer you have a relationship with to check through it and provide feedback.
    • What made good sense?
    • What didn’t make good sense?
    • Look for anything in your content that made them not want to purchase or even sign up for your free offer.

Read more

How to Sell the Process, Not a Promise

When you sell the process, your goal is to create and promote a consistent flow of great content focused on the experience your readers will have.

What Is a Marketing Process?

Your marketing process is a series of steps to identify potential clients’ problems and solutions.

Your clients are more informed today. If they want to buy something they can research it online. Searching for their own solution.

This is why as a business and marketer you’ll always want to focus on what they’ll be searching for as a solution that you can help with.

Use your own marketing processes to grow that ongoing relationship that puts your clients first. Your focus will be on growing that relationship with them. Developing confidence in your business integrity.

All to help encourage that long-term business promise with you. Which is what will help you ignite sales.

 You probably know that it’s critical to be focused on your readers’ benefits in business, right?

But how do you do that?

People buy from those they trust.

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Make sure that the content you create is something your readers can believe in and that offers guidance in a way that shows you understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote… Read more

How to Add Value to Key Marketing Content and Offer Readers More

Can you add value to key marketing content for your audience and attract them to your blog and other social media sites naturally as you create more of what they want?


But why would you want to?

As a brand, you always want to move more towards engagement. You offer information, education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel. Leading your audience to purchases they know they need and want from you.

As I’ve said before…

In Sell the Process Not a Promiseyour goal is to create and promote a consistent flow of great content. Focused on the experience that your readers will have.

My real question to you then is

Do you know what content message marketing is in simple words?

Content message marketing is more than copywriting and images. Your message of content will entertain, educate, and persuade.

This is what content-driven marketing is, and it’s what you do:

Read more

7 Secrets to Crafting Your Marketing Message

I have identified a formula for how you can reach out to get the attention of prospective clients.

Want to learn more?

I always aim to find out how I can help my ideal audience make their content marketing strategy easier AND MORE EFFECTIVE.

Let’s start with: What and how are ways to use your marketing messages to get your ideal audiences to pay attention and want more?

One way is by building content that has your central message.

It’s a message that makes your reader want to act on what they just read.

How do you do that?

  1. Know your niche.
  2. Find a need that you can fill—Become valuable to your audience.
  3. Express how you can/will benefit your niche.
  4. Communicate why and how what you offer is better than like-type products.
  5. Build your blog/website.
  6. Consistently promote content to attract.
  7. Always check on how your successful competitors are attracting with their marketing messages.

Build your list of prospects.

What are some of those easy and proven secrets to creating your 30-Second  or longer Marketing Messages for your content and conversations that help guarantee your business growth? Read more

Your Irresistible Opt-in Offer Can Reveal Secrets?

Your Irresistible Opt-in Offer Can Reveal Secrets?

Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?

This all means that you really do need to know who your audience is and give them what they want from you!

This is where…

Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.

  • Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.

This means that you want to understand:

Your Content Goals:

  1. Develop familiarity with your services and ideas – meaning know where to share your content regularly
  2. Show attention and care to your ideal audience daily
  3. Help change how their thought processes about something you’re sharing and want to draw in their attention for
  4. Understand the tactics that will help you reach your goals quickly
  5. Know where your content fits and grow your client loyalty
  6. Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Your main objective when someone reads your content?

Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Just like this image here ~ and yes, you can just click that image to take you to my optin page!

Facebook challenge - Free offers

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Engagement in Email Marketing

We’ve all heard it, right? Engage your audience, online, and offline.

But, what is engagement in email marketing?

The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend.

That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.

There is the analytics of engagement in email marketing…

  • Open rate – doesn’t mean they are reading and engaging with your brand.
  • Click rate – a more reliable metric.
  • Conversion rate – is thought to be the ultimate objective for your business.

Read more

How to Reach Your Social Media Goals in 2022

Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

Content strategies aren’t just for blogs, websites, and product descriptions. Content stratgies are marketing and are critical for social media and your business success.

BUT…What are Content Strategy Themes for and do they work?

How about thinking of Content Strategy Themes:
As buckets of your ideal topics that your niche loves and that you are in business for sharing. Now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned you not only feel great about it… you get instant gratification!

Because when your content is up and ready you’re done and ready to move on. 

But the interruptions seem to be intentional because all of a sudden you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc, taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

Making life and business so much more fun!

You can also get your pieces of content ready to go based on a theme.

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Are You Listening On Social Media?


Listening on social media is one of your critical first steps when putting together your social media strategy for your blog and business.

Listening on social media can show your audience that you care…and how to help them.

Read more