Writing for Blogs

Your goal when writing for blogs is to develop your own interesting, informative, and clear writing style. Knowing that when you are writing for blogs you will be using your own expert knowledge to interest and inspire your readers.

Here are 5 Tips on Writing for Blogs:


1. Update, update, and more updating

Blogs that attract the most readers, and keep them coming back, are the ones with regular updates. If you are serious, be prepared to spend some important time on your own writing for blogs every day,  at least a minimum of 3 times a week. Get into a routine, a habit!

2. Developing your own style

When writing for blogs in your small business, or personal blogs, keep a specific target audience in mind. This means you will be thinking of someone you know well. You need to know your target audience, and get a person in your mind that represents your audience. This is your targeted client! Become well acquainted with the person you want to read your blog. Then write for that person.

3. Present the Need

Most people will not read what you are writing for blogs, if they don’t feel they need to know what you’re writing about. Your title and the first paragraph of your blog post need to show your target audience why reading what you write in your blog are important to them. Tell them what problem you are solving, what needs you are trying to meet, and what they’ll learn, and how it will make their lives better. They will want to know what’s in it for them.  Do this and you’ll increase the likelihood of them reading through your full post and coming back.

4. Choose Something Basic to Talk About

Like “3 Things You Need to Know When You Start Writing for Blogs”.  Sometimes it is the most simple and basic tips that people want. Write for the beginner type of reader and you might find you connect with more of your target audience. In other words, put it in laymen’s terms.

EX: Instead of assuming someone knows what SEO means – spell it out – ‘Search Engine Optimization – optimizing your blog’s online visibility so that search engines like Google can locate your site.’ Remember, that you need to put your target audience first when you are writing for blogs. It is your readers that you want to interest and keep coming back. SEO helps them find you.

5. Break it down into steps

I always say step by step. If there’s one thing that I’ve learned about small business coaching and building relationships online, it is through content. You need to learn how to communicate in bite sized and achievable steps. Use screenshots and examples to show processes. Post a step by step process via audio or video to explain further. Write out the steps, if that explains it better, when you are writing for blogs.

Even if you are a “novice” writer, you can be interesting enough to attract a targeted audience and keep them coming back. And, the more you write, the more your own style will emerge.

So – Practice, practice and more practice…

Now go and take care of writing for blogs that are important to you, and refer back to these simple, yet very important steps.

Learn more by reading: https://coachingbusinessentrepreneur.com/two-ways-writing-articles-puts-a-sales-agent-to-work-for-you/

And watch my video on “Unlocking the Power of Your Small Business Blog”



Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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