What Makes You Remember an Email?

what-makes-you-remember-emailWhat makes you remember an email that you’ve read in the past?

Maybe there was a story you connected with. Maybe there was something more personal, more caring, funny about it. Notice this because this is what you want to start to model.

==> Email marketing is used to build your relationship with your prospects and actual customers who have a desire for more of your information. It is your list of subscribers who reward your e-mail marketing efforts with action and purchases!

Emails let you deliver your message to your ideal, targeted audience.

You can always ask your list and customers, ‘what makes you remember an email?’

– Surveys are a great way to find out exactly what challenges or problems your readers are facing.

You can then write emails that share a solution for that particular problem they’ve told you they want more information about.  It shows your readers that you’re listening and that you genuinely care about them finding a solution to their problem.

When you know the answers from your own list to ‘what makes you remember an email’ you can then use email as a truly strategic marketing channel.

==>As you build a fantastic, customer-centered email marketing program.

I’ve found that email marketing is one of the most challenging and complex marketing strategies out there. Knowing where to go and how to focus are key.

So finding out ‘what makes you remember an email’, is important for me!

But, no matter how much you think your product or service is of use to your audience, or important, unique, or beneficial, no purchases will happen, if you can’t effectively demonstrate that the value is transformational to your audience.

So what to do to know ‘what makes you remember an email’ from your audience’s viewpoint?

• Know what your audience wants from you.

–> Who are those “ideal clients”. Clients you know you can really make a difference for and you want to work with.

• Strategic content and offers that increase your response rates will come from knowing your audience.

• Staying top-of-mind can happen when you send regular e-mails with valuable content.

I’ve had the experience of prospective customers who aren’t ready to buy right away remembering me when they are ready to buy.

So remember, write that email so it gets read and know what makes you remember an email.

Your primary purpose is going to be to build your relationship with that list you’re going to be showing a lot of value to.

Want to learn more about Building Your Email List and Your Business? <== Click on the words. And, ask me how I added over 1000 new subscribers to my list in just 4 months…


…More ways to building your online business…and generating those quality leads… 

Then join other small businesses at our monthly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?


“Coach Donna reached out to me to try to find out more about my business and my goals, not just in business, but in life. She has a great warmth and desire to help people find solutions that are best for the person rather than her own bottom line. Even though she didn’t know it at the time, I was definitely looking for a more systematic approach to building a business. I would recommend her to anyone seeking to build their business.”
Steve Nicholas ~ Steve the Owl’s Blog ~ http://www.stevetheowl.com



Donna Ward
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4 thoughts on “What Makes You Remember an Email?

    • July 12, 2014 at 11:29 am

      Well, thank you so much, Nayna! And, I always appreciate your comments – hoping to see you again soon :

  • July 12, 2014 at 11:36 am

    I’ve had a few memorable emails recently — and not in a good way. They look like they are emails from old friends and contain a lot of newsy personal information before they get to the offer. Although they are getting me interested and reading, I also always unsubscribe because I feel like they are misleading. Thanks for an interesting post!
    Sue Allen Clayton recently posted..The Right WordsMy Profile

    • July 13, 2014 at 8:17 am

      You know, Sue, that we are attracted to different types of marketing and people – what you rec’d just doesn’t sound like what you would like – and we often market to others the way we like to be marketed to. So you are on a smart path, then! 🙂

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