The core truth about your blog…
Knowing this is the only way to survive >>>
You need to know how to write and have headlines ready quickly.
But, I’m thinking you already knew that truth about your blog. Right?
I’ve heard that the best writers often have hundreds of headlines ready – either saved to a file on their computers or occurring swiftly from their experience at writing.
- These headlines are then referenced by them at a moment’s notice to help develop their a winning headline for their content and doing this fast so that post can be written more quickly.
>>> Writing more easily from the inspiration provided by that headline.
How do you become a better blogger by knowing, and understanding, this truth about your blog?
- Using headlines that will influence search engines, sales, and success.
As an example of writing enticing headlines quickly:
- Take a careful look at any great headline, you can break them apart into your own fill-in-the-blank “template” that works for almost every subject, no matter what your niche.
You’ve gotta know that there is no secret going on here.
The same ideas for getting attention from headlines have been used for the past 150, even 200 years, and still are working for us bloggers.
It’s the same process used by every copywriter and great blogger.
The truth about your blog is that your headlines need to appeal to one of these most basic ‘what’s in it for me’ benefits:
1. Be entertaining
– “The Zen of Writing Entertaining Blog Posts’
2. Be part of a community
– What’s It Like to Feel Connected? (With family, friends, online, at a party.)
– Got a Blog With a Community?
3. Be informed
– What makes your readers want to read more of your blog posts?
– The Secret to Being a Successful Blogger
4. Solve a problem
That could be: Potential or a real problem Headline – What Keeps Your Readers up at Night?
– How to Stay Healthy and Still Look Fabulous at 50
– Do You Really Need a List of Email Subscribers?
I know that my audience doesn’t just search using random words online, they search for a specific type of information, an answer to a question, or a solution to a problem they want or need help with, more information about.
- My audience scans the headlines, like I do, in the search results as they are checking out the BEST MATCH to what they are looking for right now.
To make sure that your headline grabs your readers attention in search engines the way you want it to?
– Check out the plugin WordPress SEO by Yoast where you can have a second chance, right then and there, to hook with your headline and description using your title keywords.
The truth about your blog is that it all begins with the headline.
And do let me know what you thought of this post in the comments below!
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What others are saying…
” This couldn’t have come at a better time for me as I plan a new website.” Carol Cassara recently posted..Life lessons the hard way
“Before I met Coach Donna, I tried to set up a blog site – I would be up until 2 am just to get one little thing done. Thinking maybe this blogging thing wasn’t for me. Then I met Coach Donna and she talked about how easy it was and with her help I was able to set up my blog. Now it’s fun!” Vicky Lynn Hollenweger successcellutions.com
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I work hard on my site and I think I finally have it all figured out. BWAHAHA, just kidding. Things are always changing, so it’s hard to keep up sometimes.
I so understand that – just when I think I have it going on – well – you know what happens! Thanks Robin for you note 🙂
On my blog most of the searches are for Candida. I totally believe it all begins with the headline.
Terry recently posted..Have You Ever Seen How They De-Ice An Airplane?
I’ve been much more intentional with titles the past two years. Some of my titles still aren’t search worthy, and I’m ok with that. I cringe at older posts, though. Oh, my….
Jaime recently posted..Easter basket ideas for young kids
I’m not very good with headlines its something I need to get better with. x
Sarah Bailey recently posted..Barkbeats Spring Giveaway
Weird enough, a lot of my searches have to do with Kanye West and I’m no gossip blogger! I scratch my head often at that one. LOL!
hmmm….Cia – that is weird – you might want to see if they are using the same keywords somehow? Thank you for sharing that interesting head scratcher! 🙂
Hmmmm I wonder why your blog pops up for Kanye West? Oh well, at least they are hitting your blog.
Terry recently posted..MD Fitness The Doctors Workout ~ The Prescription For Transforming Your Life
The headline can be tough when you are posting a recipe in my opinion. For non recipes, that is where it is fun to create a catchy headline.
aimee fauci recently posted..Lemon Fluff
I can see how a headline would be important. This I great information, I will be sure to share it with my sister.
You are absolutely right about putting the right title. Sometimes, I would get a heavy traffic from a post that has a “searchable title” . I have to pay attention to this one cos sometimes, I just care about the content and not the title.
Chubskulit Rose recently posted..Ahoy Matey, Here Comes the Pirate
You are right tittles as so important. It is many times hard because having a great tittle that doesn’t go with SEO just hits the brakes on your style and creativity
coolchillmom recently posted..Cool Science Fair Project Tip to Smile About
Having the right title is really important. I want my titles to be eye-catching but not clickbait.
I agree it is important. I know if I see an interesting title I tend to click on it.
It always take me the longest to pick a title. I want to grab my audience’s attention with the title so it has to be something good!
lisa recently posted..Tinkerbell And The Legend Of The Neverbeast Review #NeverbeastBloggers
This is great. I often struggle with titles but try to come up with something that will catch others eyes!
Jeanine recently posted..And Then There Were TWO!
Headlines can definitely make or break you blog traffic. I’m still working hard on making good ones.
Liz Mays recently posted..What Is March Madness?
I have to admit that when I started blogging my headlines/titles made absolutely no sense sometimes. I have gotten better over the years and choose mine based on keywords now.
Ricci recently posted..WILW: Revlon Colorburst Lip Butter
Thank you for you comment, Ricci – and yes it’s taken me awhile to ‘catch’ on the the catchy and SEO relative headlines, also 🙂
Writing titles can be a pain! It has to be catchy enough to attract readers…
I have to put so more time and effort into this. Sometimes I waste way too much time trying to figure out a good title.
Good headlines are so very important. They are our first impression! People see our titles and headlines first.
Nina Say recently posted..Strawberry-Banana Nutella Cookies Recipe
These are some shocking facts. I can not believe that I have not known some of these.
OurFamilyWorld recently posted..DIY Decorative Easter Straw Centerpiece Home Decor Project
Fantastic post Donna! Totally 100% agree with all of your points girl! Thanks for always sharing your awesome value! So right on! Great post!!!
Big Hugs,
Joan
Joan Harrington recently posted..Increase Your Organic Reach on Facebook
This makes so much sense!! My husband (who is also the tech guy for my Blog) was just talking about the importance of this the other day to me.
Lisa @bitesforbabies recently posted..Southwestern Quinoa Stuffed Peppers
Running a blog is hard! There are things you must keep track! Lucky I have the passion for it! 🙂
This is true. I have been trying to give more thought to my titles. It really can cause the post to sink or swim.
Camesha recently posted..I don’t wanna be fearless
Blogging constantly changes. You really have to be adaptable to be a blogger and yes, snagging the readers attention right away is crucial!
Echo recently posted..{Almost} Wordless Wednesday with Snow!
It’s so true though. I judge a post by the title 😛
Annie recently posted..CMYE: Cinequest VIP Soiree & Film Screening
Thank you so much for the information. I need to be more entertaining on my blog.
Terri Ramsey Beavers recently posted..Koyto Sports Yoga Socks
This is very true! I noticed a big increase when I started playing around with better headlines.
Ashleigh Walls recently posted..Help Korey Meet Dory-Sensory Processing Awareness
Heck, I don’t know if my headlines are good enough for the search engines, but I think they’re catchy. Somehow Google uses them. Yesterday and the day before, I got 700 hits on an old post from 2013. Just goes to show you should write good, permanent content after your catchy headline.
Francene Stanley recently posted..Do you think fairies exist?
A very relevant topic for me as titles can be the most difficult part of writing. Content flows, but often the title just doesn’t pop. Thanks for the great information!
Diane recently posted..I Want YOU to be Happy!
Another great post. You always right about topics that bloggers all need to think about!
Paula Schuck recently posted..St. Patrick’s Day Word Search Free Printable
Definitely, these are some good tips. I wish I had more time to implement everything that could make my blog be all that it can be. Unfortunately, there is never enough time in the day.
Mistee Dawn recently posted..Who is the MVP in your house?! #PurinaMVP
I think my biggest weakness is creating titles. I need to focus on that more.
Heather recently posted..5 Natural Ways to De-Stress
I agree completely with you about the headlines. I read somewhere that you should try out 25 headlines before you decide on the right one for your blog post.
Okay, this is definitely one area I could really improve on. But I have a tough time coming up with creative titles! Ugh.
Erin recently posted..The Unveiled Wife {a review & giveaway}
Hey Donna,
Headlines is the doorway to your blog. If you want to generate traffic to your blog then you have to craft your headline to your audiences’ liking. As you said this is why tuning into WIIFM is vital for your blog’s success. Find out what your audience want through comments or how the respond to your post through analytic is a great start!
Thanks for the share and I hope you have a great weekend!
Sherman Smith recently posted..How To Write Eye-Catching Traffic Generating Blog Post Headlines
Just when I think I know pretty much everything I need to know about my blog I learn something new! Such is life eh? lol!
I had no clue about anything seo at the beginning and omg… Some of my blog titles… Eeekkk…. Now I trying to keep things alittle more search worthy 😉
After all these years blogging every time I think I’ve got it all figured out something changes. Lol. I do still believe titles are extremely important!
Mina Slater recently posted..Dress Shopping – Help Me Pick My Birthday Dress!
I very much agree with the truth on how the attentions of most readers expire in few seconds. And I understand, the headlines plays a major role in appealing users as well as getting crawled better in search engines as well.
Blogging changes all the time. Titles are super important.
Tess recently posted..Just Breathe: 9 Open Source Soundtracks to Relax You
Hubby always suggests that the headline or title to be cute. I also like it cute for as long as it is also SEO friendly. 🙂
Lynndee recently posted..The Birth of a Rocker
I change things up all the time and I’m never satisfied. I don’t know if this is a good or bad thing. I’m still trying to find the flow of things.
Roselynn recently posted..Zoya Giveaway Fiesta!
These are some pretty solid tips. I’m always changing something about my blog or how I run it. Maybe someday it’ll be perfect…
Paula Schuck recently posted..Guinness Inspired Recipes
Awesome tips! A blogging community is SO important to have – it’s so nice to have people that know what you’re talking about!
A great blogging community is certainly a great start. I also believe in developing relationships within your blog niche which helps out.
There will never be a person who has this all figured out because it is all in constant motion! All we can do is try our best to keep up.
Maybe that is what I’m doing wrong? I will have to work on that and see if it helps. Thanks for sharing.
I;v eonly just recently started looking into this, SEO, etc. I read through this post very carefully…there are some great tips that I am bookmarking!
lisa @bitesforbabies recently posted..Creamy Chicken Sundried Tomato and Mushroom Pasta
I have only had my own blog for a little over a month now. I do mostly recipes and DIY and use the title of each in the headline. I often wonder if I need to add more to the titles?
Kelly Hutchinson recently posted..Spring Cleaning Hacks: Homemade Dishwasher Tabs
I cringe when I look back at some of my titles when I first began blogging. It was pretty bad. These are all great tips.
Alli recently posted..Best Ever Mocktails for Spring & Summer
I really work hard on my business blog, thank you for sharing it this is a good info.
No matter how good your content is, it won’t get that much shares or traffic without a good, attention grabbing headlines. I highly recommend Copy Blogger’s tips for headline writing.
Ron Leyba recently posted..Watch How a Mobile House Transformed Into a Fantasy Castle Complete With Important Amenities
Thank you, Ron – and you are certainly right about this – I agree with your suggestion also use them 🙂
This is awesome information and tips for any blogger for sure. The headlines are what they see first or it is what I see first. I have yet to start my own blog but reading stuff like this truly does help. Thanks for sharing.
This is a great post for those who really want to utilise their blog. I just blog to express myself so I don’t worry about these things personally.
The headlines you put to your post is really important sometimes I get to nail it sometimes I don’t. I guess it’s always a hit or a miss for me.
Aisha Kristine Chong recently posted..Paris, London and NYC: Men’s Top #Fashion Trends from All Over the Globe
What a cool idea to create a bunch of catchy headlines to use as needed. I wouldn’t mind doing that, my headlines are usually off the cuff and not all that exciting.
Sometimes I can think of good ones immediately. Other times I have to set posts aside for a while until I can think of something.
Liz Mays recently posted..7 Reasons the HP Stream 7 Tablet Is Worth Buying at Only $99
I know Liz – I get that – sometimes I am right on it and then other times it takes me a bit longer – it can be frustrating! 🙂 Thank you for your note!
Your ‘7 Reasons’ example that coincidentally shows up here is a good one. I remember reading once that giving a number of reasons for something is very popular for catching people’s attention.
I am still struggling to find my perfect place in my blog world. But I love to write and love doing it so I will stick to it.
breanna recently posted..Crazy Chaos. Oh Wait, it’s My Life!
I am so very new to this but I am really loving it so far. You are absolutely right it is all about the headline/title. I am still learning that. I will be contacting you soon for hopefully help because I love everything about writing and blogging and would love all the advice I can get to successful at it! 🙂
Angela recently posted..Product Review! ABX DVD Vol 1!
Content trumps everything else when it comes to blogging. That is what keeps readers coming back for more and more.
toughcookiemommy recently posted..7 Health Benefits Of Honey
Without a good title they won’t click through to read the article and even then they might not stay.
Maureen Campaiola recently posted..Appliances Last How Long? {Not As Long As You’d Think}
Isn’t that just right, Maureen – we have our constant thinking cap on each time we write – thank you for your note! 🙂
Naming something is definitely one of my simultaneously favorite and least favorite things to do! There’s a lot of thought that I put into my titles, but sometimes I’m tired and over it so I enter the first thing that comes to mind. Maybe I’ll start titling posts first so that I’m not trying to think of one when I’m all written-out 🙂
Liz Leiro recently posted..#LifeGoals
That’s a great idea, Liz – I’m in the habit of creating my title first and then I know my key words and what I want to write about – that’s just my style – thank you for your note!
I’ve actually started using Co-Schedule – Headline Analyzer to help me with my titles. I’m still working on making sure the headline is what I want, what potential readers would search for and what my current readers would like. I’ve been spending a lot more time on it lately.
April recently posted..Losing Your Beauty with these 10 Behaviors
Titles are hard for me. I know they’re important, but they never seem to get easier to come up with.
A good headline can do SO much! Glad to know that you agree. Thanks for the tips!
Krystal recently posted..Silk Soymilk Melon Smoothie
I always struggle very badly with headlines and making them sound exciting. One thing I have wanted to do is introduce weekly or bi-weekly segments to my blog, I think it will bring in a fun factor.
Roselynn recently posted..Nail Art w/ OPI Infinite Shine Polishes
Very good advice–I probably should put something in the title about the genre of the book I’m reviewing.
Michele recently posted..Book Review-The Surgeon’s Blade: A Diana Rivers Mystery Thriller (The Diana Rivers Mysteries Book 3)-Faith Mortimer
That is such a great tips. What a waste of time if you don’t have a catchy title and your posts don’t get read.
Michelle F. recently posted..Doc McStuffins Inspired Pants and Skirt Tutorial
Interesting! I really need to learn more about SEO and I had no idea that headlines were so important!
Thank you, Jacqueline for your comment and glad that this might give you some new things to think about! 🙂
It’s hard to know what keeps my readers up at night. I guess that’s my biggest challenge 🙂
Heather D. (@GirlGoneMom) recently posted..Cinco de Mango Quesadilla
Great point, Heather – sometimes it’s the same things that keep us up at night – that’s a starting point to think about 🙂
I am weak with coming up with good headlines. I even have a cheat sheet but it never seems to apply to what I want to post
Veronica recently posted..One Room Challenge – Josh’s Teen Bedroom – Week 2
I get that, Veronica – but for me, the more I work with the tips and cheat sheets – the more it starts to come together more quickly – thank you so much for sharing 🙂
Great tips, as usual!!
Ricci recently posted..Going Coastal – Enjoying an Exotic Coastal Adventure in Mexico
Thanks, Ricci! I so appreciate that you are here 🙂
Such great information! I have a degree in journalism and we talked about this a lot!
Debra recently posted..Easy Earth Day Cupcakes
Well, Debra – that’s fun to hear! Thank you for sharing 🙂
ah yes the shocking truth, just when I thought I had figured it out and now I need to start again lol. Great tips
Myrabev recently posted..{GBU} THE HAPPENING ~ WEEK THREE
Thanks so much, Myrabev – and so it continues 🙂
Those are excellent reminders. Having a blog is a lot of work because you need to keep up with all the new information and ideas
ourfamilyworld recently posted..What Free Resources Are There for Coping with a Toddler Speech Delay?
I know, right! Thank you for your note! 🙂
Amazing tips! Thank you for sharing. This is very informative and helpful for me. Yes, headlines must be catchy and unique.
Stephen S. recently posted..TripVerse a New and Easy Way to Plan Your Travels
You are so welcome, Stephen and thank you so much for your comment and I am glad that you found is helpful! 🙂
I actually just downloaded the plugin SEO by Yoast after reading it on a blog recently. I’m still trying to understand it fully though and trying to follow everything it tells me. 🙂
Lynndee recently posted..Fun and Affordable Way to Celebrate A Tween’s Birthday
Thank you, Lynndee – I think you’ll discover the plug in is easy and very helpful once you get a handle on it – so glad you commented 🙂
Headlines are always a struggle for me, I can never come up with something exciting so I usually stick the to the brand/product name and go from there!
Alyssa C recently posted..How I Use My Data My Way with Walmart Family Mobile♥
This is a sad subject for me. I so wanted to write cutesy headlines that contained wit or humor. But I soon found that writing for the web isn’t even remotely similar to the media of old. Now my headlines are really boring, but at least they’re fairly searchable.
Cherri Megasko recently posted..Unique Tastes of Turkey
I totally agree! When I first started blogging-the headline was the last thing I thought about when posting (which meant I often did not put much thought into). I now make sure my headline and URL are a very important part of my blog post creation.
Amy @ItsAMindfulLife recently posted..Art & Sole: A Timeless Mother’s Day Gift
I spend a lot of time trying to figure out the best headline for each of my blog posts. It takes quite a while to come up with one that is both SEO friendly and catchy!
Dawn McAlexander recently posted..April Ongoing Giveaway Linky + Directory Of Where To List Your Giveaways #linky #sweepstakes
Speaking of catchy headlines, I loved yours! It really suckered me in! I thought maybe I was going to get some huge piece of celebrity gossip I had missed! lol
Stacey- Travel Blogger recently posted..Sesame Street Trains: Quality Toys for Ages 2+
You are so right! The tittle is so important.
This is great advice – I think the only thing I’d add is make sure you have content to back up the headlines, or you’ll get a few clicks but no one will come back. Few things irritate me as much as click bait headlines that are links to slide shows with a few words under each picture.
Gabriel recently posted..Peach Jar Cakes and Creative Blog Hop
Really good post with some great points. Bookmarked for reference.
Linda Carmical recently posted..Forbes 2015 Technology Trend Predictions
Thank you, so much, Linda! Glad to know that and happy that you commented here! 🙂
This is so interesting. I am going to pass this along to my fellow bloggers.
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