As a blogger you are exchanging your words as publicity for your blog. (aka bringing visitors to your blog.)
- That is putting your content to work for you.
Online, your followers decide if you’ll get the publicity for your blog that you need.
- So you leverage your content.
What are just a few content leverage methods and tactics…
#1 Have your own blueprint for using content.
Become the authority in your field using your content to improve the lives of your online visitors.
You can accomplish this by admitting that you are building a marketing strategy, or a plan that includes publicity for your blog, around leveraging your content.
Your objectives:
- Prospecting (promoting) for blog visitors
- Increasing your content visibility
- Growing blog traffic
- Building your list (lead generation)
How you are sharing your content online to help others solve their problems you can help with, using your plan and publicity for your blog?
#2 Blog what makes sense to you and your audience using your expertise and voice.
This is part of your promotion savvy.
It’s what you love to do and share.
- You’ll have insights, because you know what your audience wants and likes to hear from you.
- This aids you on the kind of posts to write and what to emphasize, to grab the attention of your ideal audience and turn them into loyal fans.
#3 Blogging, SEO, and your readers.
I know that none of you write just to attract search engine traffic; your blog is all about your readers and what you want to share.
You’re smart enough to include the keywords you’re targeting into your post title, making it hooky.
This is also savvy leverage of your posts.
#4 Re-purpose your posts.
- Break your post into several autoresponder messages to keep your email subscribers updated as you promote your blog posts.
- Use little tidbits of your posts in Social Media.
- Compile the posts into a short report. Could be your giveaway, optin offer.
- Use your short reports in several different ways to grow your online readers and for lead generation.
#5 Your content and influence on Social Media
That’s using your creative content as another one of your outreach tools.
Your content can be so amazing that your audience can’t help but share it.
Yet, even great content can go unnoticed.
Plan for your targeted promotion to get noticed beyond just putting your url (post links) out there on the web.
- Ask some key questions to hook your readers, along with that link you put on the Social Media platforms.
Leveraging your content in multiple ways is part of using publicity for your blog. This has the ability to show off your expertise, put your content in motion on the Internet, along with giving your some SEO, Social Media, and lead generation benefits.
And do let me know what you thought of this post in the comments below!
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Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I’ll be completely honest, I have never worried about SEO. I probably should, but this is just a hobby to me.
Dee recently posted..Wordless Wednesday – Giraffe Love
Thanks for your comment, Dee 🙂
I have repurposed a few old posts before. It’s fun to revive the old stuff sometimes.
Another great post. Marketing is everything.
Heather D. (@GirlGoneMom) recently posted..Rolli Stamps Review and Giveaway
Thanks for this post, this is always an area where I need to focus my attention. Marketing can be so confusing.
sojourner recently posted..Re-discovering Myrtle Beach or That one Spring Break or Don’t Be a Victim of Winter Weather!
Thanks for sharing some more good tips, Donna. Maybe some of your advice will rub off one day. In the meantime, I’m reading along in a daze.
Francene Stanley recently posted..Why tasty cars lose favor.
I probably need to work on area 1 the most–I’m kind of random about when and what I post. I could also do a better job of repurposing old posts to offer freebies for opt-ins. I’ve thought about it, but never taken the leap. Thanks for the reminder and encouragement!
Anita Ojeda recently posted..Feeling Guilty?
You’re welcome, Anita – glad to hear this was helpful
Thank you for sharing this. I’m still fairly new and learning more and more as I go along. I’m also learning more about myself as I continue my struggle to get noticed in the blogging community. I must, however, admit that I am having a lot fun doing this 😀
Emily recently posted..Blog With Love {Join Us}
Congrats on your new journey, Emily – and thank you for your note 🙂
I really need to work on repurposing. I have so much to wade through! Thanks for the helpful nudge.
Elisabeth recently posted..Encouragement for Women – Psalm 73:26
Great content CAN go unnoticed and it is so frustrating! Great tips as usual, thanks.
aimee fauci recently posted..Chicken Vegetable Soup
I’m always looking for new ways to draw people to my blog. Repurposing old blog posts is a great idea.
I have repurposed old posts too. I add them to round up posts and refresh the pictures. It helps a lot
ourfamilyworld recently posted..Fun & Flirty Valentine’s Day Games for Couples
Hi Donna!
Loved Loved this post! So much value packed into your post today girl like you do every day! Shared for more to see. People need to know about your blog or business and the ONLY way to do that is to market it and promote it and these tips will definately work! As I do them daily 😉
Big Hugs,
Joan
Joan Harrington recently posted..How To Avoid Writer’s Block When Writing Headlines
This is really great advice. Sometimes it’s hard to think about all of this before posting!
Liz Mays recently posted..How To Make a Tulle Wreath for Valentine’s Day (or Any Occasion)
These are some good points. I feel like every time I learn something about blogging it changes LOL
Kristen from The Road to Domestication recently posted..How to Save on Unnecessary Costs in Auto Repair
As always great tips Donna. Thanks for sharing.
Maureen @ A Debt Free Stress Free Life recently posted..Stuck In A Snow Storm
As a former publicist, I know how important it is to promote my blog. At this point, I probably spend more time promoting than writing.
Lois Alter Mark recently posted..4 easy ways to boost your savings
I thank that is so smart, Lois! Great inspiration, thank you 🙂
Great tips and ideas Donna!
I have used every single one and they work!
My favorite is repurposing your content…it’s amazing what reach you can get!
This is a must-bookmark post for all bloggers.
Dr. Lisa
Dr. Lisa Thompson recently posted..Freemium vs. One Time Pricing Strategy
Thank you, Lisa – and glad to hear that – as usual you are right on 🙂
I love when I can find places in newer posts to link to older ones!! HA HA. I know it’s weird, but I find it so satisfying! 😉
GiGi Eats recently posted..Lil Wayne’s Sundae Breakfast, Wink, Wink!
Thank you – GiGi – I don’t think it’s weird at all – I also like looking back at older posts – learn more that way 🙂
Just like with any business, marketing is key! Getting it out there is one of the most important thing for a successful blog!
Theresa recently posted..De-stress With Homemade Lavender & Green Tea Bath Salts #LavenderOil
Just so right, Theresa – thank you so much for your note
Donna, Great post and tips to make blogger lives easy. I am learning and like your concept and tips.
PATRICE M FOSTER recently posted..How dogs can teach us about love and loyalty
Thank you, Patrice! I appreciate that – Big smiles, 🙂
Great post,I really need to spend more time promoting my blog than anything right now.
Kay Adeola recently posted..Pizza Express Review!
Thank you, Kay – once I got into the routine, which took awhile – but, now I promote after each post – made a huge difference – 🙂
Great tips! I have a few old posts I would love to redo and get some feedback on I never thought to do that!
Jeanine recently posted..Cooper & Kid: “The Instant dad is AWESOME” Box Review
Great tips indeed for every blogger. Infact marketing plays a major role & for promoting your blog, increasing the content visibility is the most important thing & I agree Social Media plays a major role in a blog promotion.
Maintaining good publicity for your blog is so important. It keeps your content relevant.
Tough Cookie Mommy recently posted..Being A Working Mom When Your Kid Is Sick… #WorkingMom
So true, Icynena – thank you for your note
I need to get to marketing my blog better too. There never is enough time.
Amber Nelson recently posted..5 Steps To Get Your Finances In Order This Year
Right, Amber – I can get that – I have a smooth routine going now – but any little hitch throws it for a moment
Right, Amber – I can get that – I have a smooth routine going now – but any little hitch throws it for a moment
This post has so many great tips. I will have to implement some into my blog.
Great to hear, Ann – thank you for your note!
I was reading an article last night through Feedly that their are some 115 million blogs online right now. I can’t even imagine trying to compete with a tiny percentage of that. So, I just go about my thing. If people notice, great. If not, thats ok too.
Chrystal @ Nevermore Lane recently posted..Virtual ’50 Shades of Grey’ Watch Party
It’s amazing, right – so many blogs – and we each are just a little speck on the Internet – Until we get noticed and shine doing our thing.
I should really brush up on, and use SEO tactics. I always say I’m going to do that, and then I never follow through.
Well, Rosey there is a lot to do and if you are blogging regularly, then that’s also good for SEO 🙂
Well done Donna,some really valuable advice here about how to be getting publicity to your blog.
Tommy Olsson recently posted..Changing directions in life,and why you sometimes need to
Thank you, Tommy – it’s great to see you here!
This is great advice! I definitely need to do this ith my blog.
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These are all great advice which I will try to implement to improve my blog.
Thank you, Cristal – glad you found this helpful
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