Have you ever heard someone talk about what they do, but not really understood what they did?
That’s why our introduction needs to hook, really grab, our ideal clients’ attention and instantly communicate our value in solving their problem. Making them want to hear more.
- It’s what we will use offline and online to let people easily know who we help, how we help them, and why they should work with us.
Say you are at a networking event, how do you grab the interest of a prospective client?
- I could say something like – I’m a Business Mentor and Internet Marketing Coach, helping small businesses with their marketing. Here’s how I do that…
These words sound great at first, but the focus of this statement is on service, titles, and processes. People care about what’s in it for them. They don’t care about our industry title, or how we run our business.
People buy solutions – not services or products.
- When we can communicate what we do with clarity and showing how we make a difference, then spice that up with an enticing style?
That’s when we start to unlock doors, and open up opportunities.
It is the beginning of possibilities:
1. Like creating a bond with our clients
We know that our success largely depends on the strength of the relationships we form with our prospects and clients.
What are the benefits of this?
– This is really more comfortable for each person,
– They want to know more,
– They Spend More,
– Stay Longer, and
– Refer More!
2. There’s no escaping creating our own marketing message.
And, it often seems difficult for us to ‘get it’.
Our prospective clients are looking mainly at the benefits that products and services provide, not their features, or the processes, or the behind the scenes work. They really do care about how a product or service will affect their lives, or businesses, more than about how it achieves those results.
- Like when I bought my new car…The salesman didn’t say ‘This great all wheel drive car is made in Detroit, then sent out to different locations, so that you can come here and make your choices. What would you like?’
- Sounds a bit odd right?
In writing our message that we share online and at networking groups, or with people that we just met, we must tell prospective, and current clients, what…
- They will get, the benefit, when they purchase our product or service.
Such as the car I purchased is an all-wheel drive that will help in the mountainous-snowy areas I live in, and the results of that are… an easy and dependable all wheel drive that has long lasting stability in even the nastiest cold-weather conditions.
3. How can we compete? How can we get more new clients with our message?
We adapt our message to our ideal audience.
That means, of course, we have to know:
– Who is our audience?
– What do we need to know about our audience?
– Where to we find our audience?
– Why is our marketing message so important to and for them?
Successful messages anticipate and meet our audience’s needs.
It is our client attraction tool.
Would you like more business building help?
Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“I have a lot more direction than I had before. I am getting through what’s been holding me back! I now feel like I have something more solid to work with. Because I am narrowing my business down to a targeted niche. When Coach Donna says she is intuitive, she is right on!” Cindy Reyes, Heart Link Coordinator & Wildtree Consultant Connect on Facebook.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Great information for someone just starting out, or someone struggling with the concept of marketing. I especially loved your new car analogy–hadn’t ever heard it put quite like that before! (I do have to say, though, that I hated the pop-up that attacked me before I even had a chance to start reading your post.)
Janne Etz recently posted..So Many Pearls!
Hi Janne, Thank you for your great note and so glad I could be of some help ~ You may also want to join our Weekly no-cost Open Forum live Q&A call at ==> Tired of working too hard to build your list?
for free this coming Friday at 9 AM Pacific Time – Please come and have some fun with others and get these marketing message questions answered ~ save your seat at
http://donnalaward.com/listbuilding
And, you can find out why that pop-up is there, even tho it may be annoying. 🙂
The proper messaging is so important. I would love to learn or see some examples of the “right” way to approach customers… especially using your experience with the car salesman in Detroit. Great tips!
Tamala recently posted..Create Your 90-Day “I Am Magnificent” Success Plan
Thank you, Tamala – I am giving a live workshop Nov 8 locally – and also you can join our Weekly no-cost Open Forum live Q&A call at ==> Tired of working too hard to build your list?
for free this coming Friday at 9 AM Pacific Time – Please come and have some fun with others and get these marketing message questions answered ~ save your seat at
http://donnalaward.com/listbuilding