That’s why our introduction needs to hook, really grab, our ideal clients’ attention and instantly communicate our value in solving their problem. Making them want to hear more.
- It’s what we will use offline and online to let people easily know who we help, how we help them, and why they should work with us.
Say you are at a networking event, how do you grab the interest of a prospective client?
- I could say something like – I’m a Business Mentor and Internet Marketing Coach, helping small businesses with their marketing. Here’s how I do that…
These words sound great at first, but the focus of this statement is on service, titles, and processes. People care about what’s in it for them. They don’t care about our industry title, or how we run our business.
People buy solutions – not services or products.
- When we can communicate what we do with clarity and showing how we make a difference, then spice that up with an enticing style?
That’s when we start to unlock doors, and open up opportunities.
It is the beginning of possibilities:
1. Like creating a bond with our clients
We know that our success largely depends on the strength of the relationships we form with our prospects and clients.
What are the benefits of this?
– This is really more comfortable for each person,
– They want to know more,
– They Spend More,
– Stay Longer, and
– Refer More!
2. There’s no escaping creating our own marketing message.
And, it often seems difficult for us to ‘get it’.
Our prospective clients are looking mainly at the benefits that products and services provide, not their features, or the processes, or the behind the scenes work. They really do care about how a product or service will affect their lives, or businesses, more than about how it achieves those results.
- Like when I bought my new car…The salesman didn’t say ‘This great all wheel drive car is made in Detroit, then sent out to different locations, so that you can come here and make your choices. What would you like?’
- Sounds a bit odd right?
In writing our message that we share online and at networking groups, or with people that we just met, we must tell prospective, and current clients, what…
- They will get, the benefit, when they purchase our product or service.
Such as the car I purchased is an all-wheel drive that will help in the mountainous-snowy areas I live in, and the results of that are… an easy and dependable all wheel drive that has long lasting stability in even the nastiest cold-weather conditions.
3. How can we compete? How can we get more new clients with our message?
We adapt our message to our ideal audience.
That means, of course, we have to know:
– Who is our audience?
– What do we need to know about our audience?
– Where to we find our audience?
– Why is our marketing message so important to and for them?
Successful messages anticipate and meet our audience’s needs.
It is our client attraction tool.
Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“I have a lot more direction than I had before. I am getting through what’s been holding me back! I now feel like I have something more solid to work with. Because I am narrowing my business down to a targeted niche. When Coach Donna says she is intuitive, she is right on!” Cindy Reyes, Heart Link Coordinator & Wildtree Consultant Connect on Facebook.