Building your email marketing list requires creative thinking and generosity.
Sometimes your audience will need a bit more enticement to give up their information and allow you to contact them through their emails.
— To improve your chance of getting people to sign up for your list, offer them something of added value as a bonus. It can be something of yours or something by someone else that’s of high quality and can be of benefit to your target audience. Use some list marketing secrets…
- You’ll be sharing some really great resources. It could be a couple of your favorite videos, or online resources that you have used and find work really well.
You might also want to consider giving away something that will upsell to one of your other offerings.
For example: Give an ‘incentive’ discount coupon towards one of your products or services. This can be put on your ‘thank you’ page with a link to your sales page, or where you want them to go and check out your Free Experience offering.
— Get involved and ask questions on forums/discussion groups and Social Media that are in your target market with a link back to your Free Experience offer page (opt-in page) works nicely. Your target audience that is interested in responding will likely also sign up for your list.
- Start asking them simple, open-ended questions, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?
— Another strategy to give your audience the option to join your list, is to put a ‘PS’ box on all of your sales pages leading to your Free Experience offering page.
- We know that most visitors of your sales pages won’t buy on the first pass, so you want to make sure you give them the chance to join your list.
Here is an extra list marketing secret for you:
— You could add valuable bonuses to someone else’s product offering.
Make an offer of a bonus to your colleagues for their products and programs. When you give a bonus for someone else’s offering, you’re putting yourself in front of other people’s traffic. You do less work, but may get more subscribers for your own list.
This is leveraging and list building at its best.
You can more list marketing secrets during our monthly Free Open Forum Q&A calls…Save your spot and mark your calendars for the first Thursday of each month and get on the calls at…Build Your Business, Build Your List – Fr.ee call
…More ways to building your online business…
Then join other small businesses during our First Thursdays no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“The tools Donna provide are always helpful and useful. I constantly get something out of our conversations on how to apply her information – for inner growth and for my business. We’re all working at being better and growing our businesses. It takes a certain personality to be an entrepreneur. That person has to be willing to take risks and learn to step outside of who they are to make it better. We have to be able to look at things differently.” Wayne Bowser
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Yes, we love incentives, free gives and giveaways, don’t we? It’s an excellent way to get people to give up their email addresses. Thanks for your great post! It’s a good read. Cheers!
Jeanne Melanson recently posted..Fundraising For a Senior Dog Named Tika in Need of Dental Surgery Now
Thank you Jeanne – Free is fun – and a great inventive! 🙂
Well written and laid out. I am intrigued about your insight into growing your online business.
Sharon recently posted..They call it the Onion
So glad you enjoyed it – and let’s visit with a ‘virtual’ coffee chat soon!
VERY good ideas here. I’ve had an ah-hah moment and had to write it down so I didn’t forget it. ROFL
I’m going to put that into action and see what happens. Thanks for the subtle push forward!
Bonnie Gean recently posted..The Power of Plus Review – Part 2
Super glad Bonnie! Thank you and hope to hear the results!