Email Lists come in all shapes and sizes

Donna Ward

No cookie cutter ad or email will perform as well as one you’ve written specifically for your own email list.

Let me ask you a quick question: Do I know your list members? Seriously. Do I know them? Do I know what they
want? Do I know what they respond to? Do I know their buying patterns? Do I know what style of writing they
like?

Do I know them?

Of course not.

So, how can I possibly write them the BEST promotional email message? How can I write something that is specifically for them, without knowing them?

Answer is, I can’t.

And yet, that’s how many people approach their lists. They join an affiliate program; grab a pre-written solo mailing from the author of the product and they blast it out to their list.

Does the author of that product know your list?

Of course not. Then why let him write the mailing to your list?

Sure, he knows his product. And he may have an ezine ad that is pulling a great response to his list and maybe even a lot of lists.

But, you will almost always get greater results when the mailing you send to your list is from YOU.

Your list members know YOUR style. They can spot an ad or note from someone else a mile away. They know if it’s coming from you or if its not coming from you.

I can guarantee you that a well-written ad or email note in YOUR style will outpull a well-written ad or note from someone else. It’s YOUR list. You know them better than anyone.

So, what you do is take that standard pre-written ad from Mr. Affiliate Program and you TWEAK it. You take the important aspects of it and you add in your own personal flair, your own style, your own words.

You say the same basic thing, but you say it YOUR way. Because you know your target audience. You know how they like to hear from you. You have built that relationship and have their trust. So treat them the way the want you to – with personal attention. That will be a winning email – especially when you are promoting someone else’s products.

It is just another step in your business development that a business coach can help you with. It is difficult trying to find out all of these little details, let alone the bigger issues. Look at it like a puzzle – and know that there is another piece coming as soon as you understand this step in the making of your success online business.

Donna Ward
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