Business Vision Statement

Donna Ward

Have you ever wondered why you need to write out a Business Vision Statement?

I found that the real value of creating any parts of the business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way – learning how to articulate yourself better in content and speaking.

During the process of the parts of your business planning, including your Business Vision Statement, your focus will always be on your target audience and clients. Which helps you articulate your business when writing and talking to and about clients.

  • So what about your business vision statement? What is the mental image you have of your business and where will it be in 3 months, 6 months, etc.

OK – you can dream, then you can – DEVELOP A BUSINESS VISION STATEMENT – it is your ticket to success. Your business vision statement is about what your future business will look like.

  • It has been said that a business vision statement imagines what success looks like.

Your own Business Vision Statement provides the inspiration for your daily operations and your strategic decisions. It is a photograph in words and in your mind – of the future of your business. Providing the destination for your journey.

  • A vision statement focuses on the ‘what’ of your business – what do you want your business to accomplish throughout the journey.
  • Describes your idealized perception of what your business will look like under perfect conditions.
  • What are your intentions for your business? Where is your business going to be in 6 months, 12 months, or 5 years? What will your company have accomplished?
  • It will help you stay focused on the big picture – the end results.

Doing this by yourself usually isn’t a problem – the issue is usually just getting it done – or procrastination.

A Business Vision Statement example: The Perfect Team plans to provide a wide range of baseball-related products and services to casual players, minor league players, community clubs and organizations, competitive teams and players.

Step 1. Homework: Think about what your short-term business visions/intentions? What do you plan to have, do or be in the next 3 months? Write out your thoughts now. This will help you see the long-term.

Step 2. Write down your long-term business visions/intentions. What you plan to have, do, or be in the next 6 months, 12 months, 2 years, and 5 years. And, in turn this helps you to see more clearly what will your short-term goals can be.

Always remember that your measure of belief that you have in your own ability to achieve this Business Vision Statement will also affect that Vision achievement.

Donna Ward
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