Business Message Branding

Donna Ward

Branding and Market Message Business Branding and Your Marketing Message

By now we know that marketing is about creating the right message to attract the right customers.

OK, then…

  • Marketing is also about branding for your products, services and company so that you will be noticed and persuade potential customers to trust in you and spend their money on what you have to offer.

Marketing is a strategy: a systematic plan of action.

  • It is doing business in a thought out and consistent, smart way.

So the goal of your business marketing is to communicate brand messaging to your ideal target audience by appealing directly to their wants and needs.

Marketing gets your business noticed, and loved, in the form of public perception and positive consumer contact.

  • What are your business marketing goals and how are you going to measure them?

You have to first define your message to yourself. In order to help you understand with clarity what you want your potential clients to ‘get’.

  • You need to have your vision and mission statements worked out.

And, it can be fun – because:

  • Your Vision Statement tells you where you want your company to go – it is your vision for your future – your business future.  

Sounds pretty simple, right?

My example could be: “To become the top earning Intuitive Strategist and Business Coach in Southern California area by engaging 60 new clients per year, with a 60% referral rate.” (Tells where I want to go in my business.)

  • This vision statement is specific – it gives me concrete goals against which I can measure my progress.

Not just “To become the best Intuitive Strategist and Business Coach.”

  • And, then I can write out a short Mission Statement that tells how I plan to achieve this – how I am going to get there.

My example could be: “I am committed to training my clients in marketing and business development techniques. My clients are selected more on mind-set than size. I offer intuitive and practical strategies on growth, I help my clients find their path as they gain back their spirit and freedom through their own perceptions and business development. Exceeding their expectations with emphasis on value.”

  • You mission statement will also differentiate you from your competition.

You can see that my coaching business is going to achieve its vision by selecting a certain type of client to work with, and use intuitive and practical strategies to coach them on how to grow their businesses as they use and strengthen their inner knowledge for their business development. That is how I plan to differentiate my services from the rest of the pack.

  • The basis for creating the branding is that it communicates your messages to your potential targeted customer.

Your Vision and Mission Statements help bring clarity about what you are doing and how you are going to do what you want to get where you want.

Once you have developed your message,  you want to send it to your customers and create your brand that reflects that message, it’s time to send that message to your target market.

So you have a strategy and a map, now you can take action.

  • What is your business vision? Where do you want your company to be, what do you want it to be?
  • What is your mission? How are you going to accomplish your Business Vision?

I’d love to hear from you!

Donna Ward
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