4 Reasons You Aren’t Making More Money In Business

Targeting Your BusinessVirtually anyone can make money online or offline in business, but most people won’t.


Because they don’t:

  1. Apply what they know,
  2. They aren’t persistent,
  3. Focused, and
  4. Are unclear.
  • Anyone who is making money online periodically evaluates where they are at.

What does that mean?

You have to know who your target market is and is not.

  1. You have to know who you want to do business with and
  2. Know who wants to do business with you.
  3. Where is their pain, frustration, and how can you solve this for them –
  4. What is the outcome of your solution?

And you must continually assess who your market is and “why the heck do these people come to you in the first place?”

  • Once you know why people would come to you, you have the motivation of your target market defined.
  • Always be focusing on their needs and motivations.

Without you being clear and focused on your market and what you have to offer them, you may slow down the successes of your business rather online or brick and mortar.

When you know who your targeted market is and what motivates them:

  • You may come across as someone interested in your customer’s needs.
  • You will be prepared when opportunity presents itself.
  • You won’t appear desperate, because you will be more prepared to let go of a potential or existing customer when the fit is incompatible.

You’ll quickly know if your product or service offers the best solution for someone because you’ll know your target that well, and you’ll know what you are able to provide.

==> A business moving forward will always take effort, persistence, vision, and clarity.

==> I think we all understand that when we are prepared and opportunity shows up, we begin to feel as if luck is on our side.

If you don’t have any customers yet, you can “profile” your ideal customer.

In a perfect world how would you describe that customer?

If you do have customers the process is very simple.

  • Identify your favorite customer and “profile” them.

From there, you have an idea of who you most enjoy doing business with and can begin looking for and marketing to this perfect customer.

I know, you know, that you will not be turning customers away.

Targeting focuses you on planting and nourishing the right seeds. Sometimes extra flowers come in the seed packet.

Join our Coaching Community and get some detailed help, support and tools at http://donnalward.com/coachinggroup/

What do you think about all of this targeting? Write your thoughts in the comments.

Donna Ward
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