Do You Understand Your Online Marketing?

As a small business person, or a blogger, you are your own Marketing Manager!

understand-your-online-marketing

That means you need to understand your online marketing strategies.

As your own Marketing Manager, one of your jobs is getting high-quality leads onto your list so that you can share more fabulous information about what you offer.

But how can you do that if you don’t know your answers to:

★ What keywords to use for your content marketing? ★

By now we all know how to enter the words for things we are searching for online. These are the keywords that the search engines like Google, Bing, and even the Social Media sites use to find what you are looking for online.

Keyword research and strategies are about finding out the words that your target audience types in to look for what you have to offer.

When you understand your online marketing, you’ll start to ‘get’ the basics of strategic keyword uses and how to research what you need as keywords in your content marketing.

The steps include:

  1. Knowing your ideal target audience

There are a lot of fabulous tools to help you understand your online marketing and keyword research.

Yet, it is really more about identifying and knowing your audience. This is how you gain power in pulling in your ideal audience with the words in the content you use.

  • What do they talk about? The words they use.
  • How do they talk about their issues that you may be able to solve?
  • What are the words that they’ll use in the search bar to find what you have to offer?
  • This means you need to talk with them – interact on forums and live networking events. Then telephone conversations, free tele-classes – this is huge is getting to know and understand your audience.

This is YOU understanding your targeted audience and YOU starting to understand your online marketing.

  1. Researching your competition

Make a list of blogs and businesses that serve your audience, or a similar audience as yours.

  • How are they offering solutions for your ideal audiences’ problems and issues?
  • What are they writing about?
  • AND…check out the keywords and keyword phrases they use to attract.

I did share the SEMRush site in my post Still Discovering New Keywords –use this tool to see what your competitors top ranking keywords are.

These steps are part of you creating your list of keywords and phrases to use over and over so that when your ideal audience types in their keywords, you have a better advantage of popping up on page one and getting noticed!

It is you positioning your blog, brand, and business to get noticed!

You are your own Marketing Manager and now you can learn more about getting high-quality leads onto your list and ask me how I added over 1000 new prospective customers to my list in just 4 months…You can join other online small businesses at our monthly no-cost Open Forum live Q&A call at==> 

Tired of working too hard to build your list?

 

 “Great presentation!” Build Your List – Build Your Business Tele-class.

“So excited for this class!!! Coach Donna has helped my business BOOM!! She goes through step by step on how to bring the personal sales person and results of products together to skyrocket your business.” Kateri Flores

Donna Ward
Follow me

Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
Follow me

24 thoughts on “Do You Understand Your Online Marketing?

  • October 25, 2014 at 10:49 am
    Permalink

    Interesting stuff. I will have to go check out the keywords that other blogs use. Thanks.

    Reply
    • October 25, 2014 at 11:14 am
      Permalink

      Glad you found it helpful

      Reply
    • October 25, 2014 at 8:38 pm
      Permalink

      Yep, Nick – the more you practice the more natural it becomes! Thanks so much for stopping by 🙂

      Reply
  • October 25, 2014 at 12:14 pm
    Permalink

    Hi Donna 🙂

    Love, love, love this post! You are always right on target with your posts! Thank you for all of the value you provide 🙂 BIG HUGS 🙂 Shared of course 😉

    Reply
    • October 25, 2014 at 8:38 pm
      Permalink

      Awww…Joan, sweetie – You know I so love that you come over to see me and our conversations! Thank you – loving each one of your fabulously tip-filled posts, also! Big hugs – thank you fo sharing!!

      Reply
  • October 25, 2014 at 2:42 pm
    Permalink

    Very good points, Donna. I suspect a lot of people in online marketing are more focused on the tasks and activities of getting websites right, making or finding products, creating offers etc that they sometimes forget to build their database – the market to sell to. Your advice is spot on for doing that.

    Reply
    • October 25, 2014 at 8:36 pm
      Permalink

      Hey Mel, smart response – and there are always lots to do – but, finding your audience and building your list of ideal prospects is at the top!

      Reply
  • October 25, 2014 at 3:49 pm
    Permalink

    Hi Donna,
    This is yet another helpful post from you. I do need to zero in on my target audience more. Thanks for the motivation.
    Have a great weekend.

    Reply
    • October 25, 2014 at 8:35 pm
      Permalink

      Fabulous! Thanks for your note and loving your recipe posts!

      Reply
  • October 25, 2014 at 4:15 pm
    Permalink

    I like that you have made me realise that I really am my own Marketing Manager. It is my responsibility to find the people who are looking for the service I offer. I defniitely need to do some keyword research and snoop on the competition too.

    Thanks for this 🙂

    Reply
    • October 25, 2014 at 8:34 pm
      Permalink

      Super cool, Victoria – so glad I could be of help!

      Reply
  • October 25, 2014 at 4:24 pm
    Permalink

    Great tip! As a new blogger, this is something I’ve been trying to improve upon. Thank you.

    Reply
    • October 25, 2014 at 8:34 pm
      Permalink

      So glad you found this helpful, Mary – thank you 🙂

      Reply
  • October 26, 2014 at 5:33 am
    Permalink

    Great advice! I always use google and youtube to learn my audience and create interesting topics 😉

    Reply
    • October 26, 2014 at 9:16 am
      Permalink

      Good ideas, Manu! Thanks for sharing 🙂

      Reply
  • October 26, 2014 at 8:23 am
    Permalink

    Awsome post with a lot of valuable advice when it comes to online marketing 🙂

    Reply
    • October 26, 2014 at 9:15 am
      Permalink

      Thanks so much, Tommy – Hope to hear what action you take from some of these points. 🙂

      Reply
  • October 26, 2014 at 10:59 pm
    Permalink

    Understanding online marketing really makes a difference. I know it did for me when I finally started understanding it. This is good content to help someone do just that, glad I read it.

    Reply
    • October 27, 2014 at 9:58 am
      Permalink

      Great, Jaye and the thing abut online marketing is that you keep learning, keep remembering what you learned and want more!

      Reply
  • October 27, 2014 at 11:30 pm
    Permalink

    Thanks for this great post Donna. Identify my target audience and really talking to them, that’s a big one that I am constantly working on. Thanks for reminding us the importance of knowing what keywords to use.

    Reply
    • October 28, 2014 at 8:22 am
      Permalink

      So very glad that you stopped by, Sandy – thank you – Keywords among other tactics are very important in getting our ideal clients to read our blog posts! 🙂

      Reply
  • Pingback: » And On The Seventh Day #3423

Leave a Reply

Your email address will not be published. Required fields are marked *