How to Understand the Importance of a Social Media Marketing Funnel

understand-social-media-marketing-funnel

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business,

Powerful success lessons they’ve learned…

Think for a moment about what that means.

  • BoomBiz Corp has learned how to move their ideal prospects from strangers to happy clients who become raving fans.

What did they do to get their social media marketing funnel in place and build a system around it?

They understood that most people don’t just land on a blog/website, or even click a link, and buy something the very first time they visit.

Step by step they built their social media marketing funnel.

  • Their funnel had steps that helped their prospective clients and site visitors become aware that they existed.
  • Taking them on a journey to the time they actually buy something.
 So what happens in a social media marketing funnel?

Because they knew that most of their site’s visitors would just visit and leave…

BoomBiz Corp created a process that would bring traffic to their site and then guide their visitors through their funnel.

understand-social-media-marketing-funnelHere’s an example of how a typical site visitor came to their site and went through their funnel.

Just like this…

  1. AWARENESS

BoomBiz Corp set off building awareness by researching and planning the different ways that people could become aware of their brand.

Their site visitors may first learn about them from sharing posts, articles, and content on social media.

BoomBiz Corp started to understand social media and content marketing and began putting out their best content to help their site get traffic through awareness.

The did this because they now knew their content could grow faster and go farther on social media.

  1. COMMUNITY

Next they started to focus in on growing a community of people who had shown an interest in what you have to say.

Social media, well is ‘social’, and actually is about building and connecting with your community.

This was their audience and their site visitors.

They found that taking control of their power in the type of content they shared was important for them to get more engagement and more reach on their social networks.

Building their social media marketing funnel helped get a better understanding of what they needed to do on a regular basis.
  1. EMAIL MARKETING

BoomBiz Corp now knows that great content is the important motivation for a person to join their community.

  • So they wanted to make their content so valuable that their audience would want to keep receiving their awesomely valuable content sharing on a regular basis through their system.

BoomBiz Corp posted a great article in all of their social media communities about their free and valuable optin offer – consistently.

Their optin offer was an eBook about how and why boomboxes can offer a great way to have more autonomous learning and grow more independent through music. Sharing resources like bluetooth wireless technology that could allow their audience to play music and CD’s even easier and quicker.

They titled their free optin gift “How to Create a Simple Sound System Step by Step” and their post captured a targeted audience at the very top of the funnel.

While this community of prospective clients may not even be thinking about how to create their sound system to help them grow through music and CD’s, BoomBiz Corp has their attention now and knows they want more of this type of information to guide them through the funnel.

The post and content was shared by their community and followers which led to an increase in their social media followers and visitors to their online site.

Do you see the value here?

  • Inspired social sharing – They understood that their own community had their own network of followers that could attract to more possibilities of growing their community, traffic, and email lists.
  • Of course, BoomBiz Corp encouraged their community to share and they joined online groups to help their information get more attention.

Their optins now have started their email marketing with a “BANG”!

  1. SALES

In each stage of their funnel, BoomBiz Corp learned to understand social media and content marketing was not enough to get someone into their community and stay on.

They wanted raving fans!

So…

A system to nurture their audience and nudge them toward the next stage in the funnel was put into action.

How did they do that?

  • They routinely created valuable content;
  • Kept their community engaged;
  • Promoted their posts and free optin offer;
  • All to help their audience continue to move down their funnel.

Now they had a growing online community.understand-social-media-marketing-funnel

Their next step was turning them into new and returning clients!

Of course…

Their email marketing now had a list of subscribers that they could send regular targeted training and promotional information to and help them further down their funnel.

But here’s the best news…

Each new contact at the beginning of their funnel was really the first ‘transaction’ with a new prospect.

BoomBiz Corp was giving (trading) with their audience something of great value (interesting content) for their email information.

Now the goal of this type of funnel is to successfully turn a member of your community, a follower, into a new client, and raving fan for your business.

Then retain that client’s interest and get them to buy again!

What about you?

How could you be, or are already using a funnel? How is it working for you?

Using a funnel like this is a system that drives your prospects through your funnel and is vital for anyone who is serious about social media marketing.

  • You’ll be ‘social’ as you’re nurturing relationships;
  • Offering them what they want,
  • AND…how they want to receive it from you.

So that in the end …

You’ll be putting your audience at the center of your marketing world.

Your efforts will be to create a true win-win for them and your own funnel system.

Your social media marketing funnel allows you more visibility with your audience. Relevance being one of the most important drivers of success on Facebook. Facebook is something we continue to learn, relearn, and implement – I invite you to…

understand-social-media-marketing-funnel

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Blog marketing for personal, professional, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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83 thoughts on “How to Understand the Importance of a Social Media Marketing Funnel

  • October 26, 2015 at 9:53 am
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    I never looked at it like this before. This is helpful to understand how it all works.

    Reply
  • October 26, 2015 at 4:27 pm
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    This is so well explained. I need to pass this on to a couple companies I work with who don’t understand the concept of the social media marketing funnel. Thanks.

    Reply
    • October 27, 2015 at 12:33 pm
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      Thank you, KatyRose – great to hear

      Reply
  • October 26, 2015 at 4:53 pm
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    Over the past few months I have gained a considerable understanding on how building a social media community can help you in all areas of your business. I know a few companies who could really benefit from this information.

    Reply
    • October 27, 2015 at 12:33 pm
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      Thank you, Bri – glad to hear that and I hope to hear more about how I can be of help 🙂

      Reply
  • October 26, 2015 at 7:20 pm
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    So interesting to look at it this way. I never thought of a social media marketing funnel but it definitely makes a lot of sense.

    Reply
  • October 26, 2015 at 7:58 pm
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    I had never heard of the social media marketing funnel, but it really does make sense. I can definitely recognize the correlation and can apply some of these concepts to my own blog.

    Reply
  • October 26, 2015 at 8:17 pm
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    This is great information not only for myself as a blogger, but also as a VA to pass along to my clients! Social media is the future, and its important to understand its massive impact!

    Reply
    • October 27, 2015 at 12:32 pm
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      Thank you, Rose – I hope to hear back from you as to how it has helped your clients! 🙂

      Reply
  • October 26, 2015 at 8:48 pm
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    I have never heard of the Social Media Marketing Funnel, but it looks and sounds like some great tips and ideas. I am going to have to use some of these concepts on my blog.

    Reply
  • October 26, 2015 at 9:34 pm
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    I need to take a good hard look at the social media funnel. I have heard of the marketing funnel but never social media.

    Reply
  • October 27, 2015 at 3:22 am
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    This was a good explanation of social media funnels and why they are important. It will help small businesses understand and grow.

    Reply
  • October 27, 2015 at 7:06 am
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    I have been blogging for three years and still don’t really know my audience. I do know social media helps attract them to come visit. I appreciate it as a tool.

    Reply
  • October 27, 2015 at 7:27 am
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    This is a good way to look at what bloggers do every day. Thanks for sharing

    Reply
  • October 27, 2015 at 5:32 pm
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    This is a great way to understand how and why we do the things, when working in social media. Love it!

    Reply
  • October 27, 2015 at 7:42 pm
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    This is a lot of great information and a good resource for those of us in social media and content creation. Thank you!

    Reply
    • October 28, 2015 at 9:26 am
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      Thank you, Janet!

      Reply
  • October 27, 2015 at 8:07 pm
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    Oh wow! It is so much easier to understand since you put it like this..thank you!

    Reply
  • October 27, 2015 at 8:46 pm
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    Such a wonderful tips, before I used email to improve my business, i have afriend who is an entrpenuer I think this is perfect for her too.

    Reply
    • October 28, 2015 at 9:26 am
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      Thank you Onica – I look forward to hearing more

      Reply
  • October 27, 2015 at 8:49 pm
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    These are such great tips. The funnel graphic really made it clear to me.

    Reply
  • October 27, 2015 at 10:22 pm
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    What I took to heart was that it takes steps to get to the sales. You, as the business, have to build a relationship first. Few take risks on products they’re unfamiliar with.

    Reply
    • October 28, 2015 at 9:25 am
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      Perfect synopsis, Crystal – thank you

      Reply
  • October 28, 2015 at 4:30 am
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    What a great tips! This is what I need to improve, thank you so much for sharing your knowledge.

    Reply
    • October 28, 2015 at 9:25 am
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      That’s fabulous to hear, Nicole 🙂 Thank you for stopping by.

      Reply
  • October 29, 2015 at 7:40 am
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    Great tips! Thanks so much for posting. I still have so many things to learn and work on.

    Reply
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  • October 29, 2015 at 1:06 pm
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    I do love a good visual aid! This is a great illustration of how things come together to feed into a central goal – you could even turn it upside down and have a pyramid.

    Reply
    • October 29, 2015 at 2:59 pm
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      Great points and thank you – Jaime –

      Reply
  • October 29, 2015 at 1:47 pm
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    I am still learning all this about blogging. I have yet to try an email. I have heard of people creating a blog for people to sign up to get updates on their blog. As that something you would advise?

    Reply
    • October 29, 2015 at 2:59 pm
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      Yes, Sandy – thank you for asking – Asking people to sign up to get your new blog posts and even content updates – that’s what you can offer to help your audience to sign up for your email list

      Reply
  • October 29, 2015 at 2:53 pm
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    This does sound like a great approach for drawing in an audience that keeps coming back for more. I find this really helpful!

    Reply
  • October 29, 2015 at 3:42 pm
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    Thank you for the valuable information and tips. I’ve been working on my own social media sites to improve on them.

    Reply
  • October 29, 2015 at 7:35 pm
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    I’m always striving to keep up-to-date on social media improvements and this makes perfect sense. I’ve been working hard to make my social media more of a community and I love how you explained the funneling concept.

    Reply
  • October 29, 2015 at 9:47 pm
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    This is SO important! I really need to work on email marketing, thats one of my main monthly goals! Thanks for sharing!!
    xo Adriana – Daily Dose of Design

    Reply
  • October 29, 2015 at 10:46 pm
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    I love how you broke this all down and made it so simple to understand. It’s much easier to utilize something to benefit your business when the way it works is clear to you.

    Reply
  • October 30, 2015 at 5:40 am
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    I have heard of the funnel but because I was never selling anything I never really took the time to familiarize myself with the concept. Now that I am looking at opening an online boutique this information is invaluable to me. You made this very easy to understand, will be implementing this tips in the near future.

    Reply
    • October 31, 2015 at 9:29 am
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      Great to hear and thanks for your comment, Mimi

      Reply
  • October 30, 2015 at 6:44 am
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    The social media marketing funnel is a great way for any business to grow. It is so important to build the views up to becoming customers. This is great information for anyone that wants to build there business.

    Reply
  • October 30, 2015 at 9:57 pm
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    Thanks for posting. I’m always on the look out for new ways to understand Social Media Marketing. WOnderful graph, with the funnel. It was easy to understand where we should be putting our focus. Also enjoyed reading your viewers comments, learned a lot there as well.

    Brooke

    Reply
    • October 31, 2015 at 9:28 am
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      Of course I am grateful! Thank you for your nice thoughts and glad I could be of help1

      Reply
  • October 31, 2015 at 6:48 am
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    Thank you for sharing this information. I’ve always wondered about Social media marketing. So much to learn..

    Reply
  • October 31, 2015 at 9:03 am
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    I had never considered a sales funnel through social media, this is such an incredible idea! I am going to start working on this! Thanks for sharing!

    Reply
  • October 31, 2015 at 10:50 am
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    I haven’t heard of that term before. It totally makes sense. I love how you broke it down into easy to understand terms 🙂

    Reply
    • November 1, 2015 at 5:34 am
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      Thank you, Relchel – glad you stopped by and enjoyed my post 🙂

      Reply
  • November 1, 2015 at 8:27 am
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    Looking at your funnel graphic, I have gone through the awareness and community levels, and then it stops right at email marketing. That is something I have not made attempts to strengthen yet.

    Reply
  • November 3, 2015 at 6:17 am
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    Great info and advice. I need help with my social media. 🙂 Thanks for sharing such a great post.

    Reply
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  • March 30, 2017 at 11:57 am
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    This makes a lot of sense! I have been growing my social media, and need to learn how to monetize it better. Thanks for the info!

    Reply
    • March 31, 2017 at 9:54 am
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      Glad to hear that this was helpful for you, Andrea – thank you

      Reply
  • March 30, 2017 at 12:44 pm
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    This is really helpful! I’m currently trying to better understand sales funnels and email marking so this has been a great place to start.

    Reply
    • March 31, 2017 at 9:53 am
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      Thanks, Nellwyn – glad to hear that!

      Reply
  • March 31, 2017 at 1:24 am
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    There really are a lot of things that social media can do. I think it’s one of the best ways to market your business and gain potential customers. This is a very insightful post.

    Reply
  • March 31, 2017 at 5:24 am
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    This is noteworthy. I am always eager to know more about social media. It is broad and it can really help me a lot in reaching out to more readers of my blog.

    Reply
    • March 31, 2017 at 9:52 am
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      Thank you, Sarah – social media is about being social and building our business, also – just like networking offline

      Reply
  • March 31, 2017 at 2:48 pm
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    I love how you mentioned the importance of building your community. I think a lot of marketers forget that you need to crawl, walk, and run when you’re building loyalty.

    Reply
  • March 31, 2017 at 5:49 pm
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    I wish it were as easy as it reads and it probably is but the main ingredient is missing and that is time. But that’s just my opinion as I wan’t everything to happen right now…

    Reply
    • April 12, 2017 at 11:21 am
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      Well – Richard
      It is all a part of growing your business and putting yourself into systems – learning the best way to do automatic posting and all that for me is getting a coach to help me get it done. Thanks for your great comment 🙂

      Reply
  • April 1, 2017 at 12:04 am
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    Thank you for sharing this. It made me acquire more knowledge about social media marketing. I really need this especially now that I work online.

    Reply
  • April 1, 2017 at 4:46 am
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    What a brilliant post! This is a good point. Very interesting. Fantastic!

    Reply
  • April 1, 2017 at 7:56 pm
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    I have been hearing a lot about this funneling and have been wanting to learn more. Thank you for sharing this.

    Reply
  • April 1, 2017 at 8:10 pm
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    Social media can be such a big benefit if it takes. It’s awesome that you’re helping others understand how it works to keep people wanting to come back.

    Reply
  • April 2, 2017 at 1:44 am
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    Clear as crystal in terms of marketing strategy. Email marketing sometimes go directly to spam or junk folder.

    Reply
  • April 2, 2017 at 2:01 am
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    This is great I have learnt so much with this post today, there are some things I didn’y know about, thank you so much for this tips.

    Reply
  • April 2, 2017 at 7:44 pm
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    Oooo so much valuable info here!!!! I will start to apply some of this to my business

    Reply
  • April 3, 2017 at 12:14 pm
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    It’s amazing how important social media is now. I’ve never heard of a marketing funnel like this but it definitely makes sense and sounds useful! One thing I can say for sure is that if it isn’t done right, the whole thing can be confusing and overwhelming!

    Reply
  • April 3, 2017 at 7:18 pm
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    Those look like very interesting marketing tactics. This course looks like a good investment, and extremely beneficial to a business-person!

    Reply
  • April 5, 2017 at 4:40 am
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    This is kind a difficult without influencers, do not forget. The influencers have the power to shoot and make videos of experiences, even a small write-up of a certain product, process or company.

    Reply
  • April 5, 2017 at 6:49 am
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    Thanks so much for sharing this. You here the term “funnel” so often, but for those of use who lack the marketing background, the idea can be confusing. This really helps to clear things up.

    Reply
    • April 11, 2017 at 6:35 am
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      Glad to hear that, Wendy 🙂

      Reply

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