How to Use Content Marketing to Influence Engagement

content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then…

content-marketing-to-influence engagementYour content will attract.

  • Content marketing to influence engagement can happen when you’ve spurred on that interest in what you do.

Think about it:

Social media marketing is about maximizing engagement with your messaging and positioning.

And this is where your work comes in as you gain the understanding in what makes your audience want to talk about you and what you do.

  • Then content marketing to influence engagement is when you skillfully use your understanding in a specific strategy or tactic.

But, what is good content for your audience?

content-marketing-to-influence engagementGood content engages the interests of your target market – your ideal client. It is meaningful to their wants, needs, and desires. You want your content to cause a personal response.

Great content marketing includes:

  • Interesting stories, videos, quotes, your blog post/articles, asks users for their opinions with all types of content, and include optin url’s to give and get more targeted information.

Your goal is that your content will create a community where users go to find something interesting and socialize with other like-minded people.

Here are a couple of engagement ensuring tips:

  1. I’ve found that certain words help your content get shared more…word likes “why”, “most”, “world”, “how”, “health”, “warns”, “inspires,” “amuses”, “warns”…
  • Your goal with Facebook marketing is to publish content that “gives, advises, warns, amuses, inspires, amazes, or unites.”
  • Now you’ll test, measure and repeat.
  1. As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
  1. Interactive content marketing is more engaging. What is interactive content marketing?
    • Surveys and quizzes
    • Hold photo contests
    • Create content that solves problems and ask how it might be helpful to them.
  2. Showcase your products/services in a way that is interesting, appealing, even surprising!
  3. Read more tips and ideas at How to Get More Engagement on Facebook Quickly
Have fun as you diversity your tactics of engagement with content marketing to influence engagement.

content-marketing-to-influence engagement

Want Quick Start List Building Strategies?

It’s a tried and true business success strategy!

But, what does it mean to have list building strategies?

Well…list-building-strategies

List Building Strategies # 1

Collecting email addresses and names from your customers AND possibility customers in every way that you can!

– This can be from your online site visitors opting in for a gift they want in exchange for their email, or collecting contact information from those you see out networking.

Once you have a couple of list building strategies that are working consistently for you, you’ll communicate and build business relationships consistently with your list.

Some quick list building actions you can take, right now? Read more

But How Do You Create That Cashflow?

But-How Do You-Create-That-Cashflow?The lifeblood of any successful business is positive cashflow.

More cashflow starts with a plan to get more clients.

What ideas get you more new possible clients interested in you and at the same time help you get to know your audience better? Choose one or two of successful ideas, and implement regularly. Read more

Email Marketing: 3 Proven Tips

emailThere really is nothing new about the concept of building your Email list. The idea of building a list of contacts is not the  “shiny, bright object” for you to check out.

  • It is really just the difference between the customer files and Rolodex systems that are still in use by many, and building contacts online.

And, understanding that online list building systems give us a HUGE advantage.

  • We can connect globally, faster, easier, and use the power Social Media. Reaching…Well, literally the ‘sky is the limit’!

But, EVERYONE is trying to do the same thing in their business. The Challenge, then? Read more

Niche Marketing and Business Planning Tips

When coaching business entrepreneurs on a Niche Business Plan, we discuss the:
Five important tips before you start in preparing your Business Plan!

1. Your business plan will tell a compelling story about your ideas for your business, explaining who, what, when, where, how and why.
a. Ex: Who – pet owners – this is who you will be marketing to;

b. What – grooming – this is your product/service and what are your (and your competition’s) strengths and weaknesses;

c. When – availability and when do you expect to start earning money;

d. Where – Santa Ana, CA and where your clients are and where your competition is located;

e.  How – mobile – and how is your market research being done and how can you overcome obstacles; how does your product/service compare with your competition; Read more

5 Ideas for Your Blog Posts

5 Ways to Find Blogging Ideas

There is no need to ever run out of ideas for articles or blog posts, you could write posts for days and still never run out of ideas. I mostly feel like I am dry when I am tired or in a rush – so take a calm breath or a short walk and come back because you can:

1. Read Within Your Online or Offline Niche

Pretty obvious one that, but one you might have forgotten.  Subscribe to blogs and websites within your niche.  Search for articles that others have written – not to copy, but to inspire. Read more

Knowing Target Audiences and Competitors

I have always admired those entrepreneurs who knew how to assist their target audience, their prospects, with the intelligence of understanding and caring about their prospective clients and make clear the solution to getting their problems solved.

— These pros come across as not just looking for a sale.

Your prospect must always be the star of the show. Understanding the feelings, thoughts, and motives and putting yourself into your prospect’s shoes is at the center of target marketing.

You can develop the skill of contacting and guiding your clients to what they want. When you do that, you will start getting the sales.

– Figure it out – how are you losing prospects – you know the feeling, so why is it happening? Read more