No cookie cutter ad or email will perform as well as one you’ve written specifically for your own email list.
Let me ask you a quick question: Do I know your list members? Seriously. Do I know them? Do I know what they
want? Do I know what they respond to? Do I know their buying patterns? Do I know what style of writing they
Do I know them?
Of course not.
So, how can I possibly write them the BEST promotional email message? How can I write something that is specifically for them, without knowing them?
Answer is, I can’t.
And yet, that’s how many people approach their lists. They join an affiliate program; grab a pre-written solo mailing from the author of the product and they blast it out to their list. Read more