How to Use Content Marketing to Influence Engagement

content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then…

content-marketing-to-influence engagementYour content will attract.

  • Content marketing to influence engagement can happen when you’ve spurred on that interest in what you do.

Think about it:

Social media marketing is about maximizing engagement with your messaging and positioning.

And this is where your work comes in as you gain the understanding in what makes your audience want to talk about you and what you do.

  • Then content marketing to influence engagement is when you skillfully use your understanding in a specific strategy or tactic.

But, what is good content for your audience?

content-marketing-to-influence engagementGood content engages the interests of your target market – your ideal client. It is meaningful to their wants, needs, and desires. You want your content to cause a personal response.

Great content marketing includes:

  • Interesting stories, videos, quotes, your blog post/articles, asks users for their opinions with all types of content, and include optin url’s to give and get more targeted information.

Your goal is that your content will create a community where users go to find something interesting and socialize with other like-minded people.

Here are a couple of engagement ensuring tips:

  1. I’ve found that certain words help your content get shared more…word likes “why”, “most”, “world”, “how”, “health”, “warns”, “inspires,” “amuses”, “warns”…
  • Your goal with Facebook marketing is to publish content that “gives, advises, warns, amuses, inspires, amazes, or unites.”
  • Now you’ll test, measure and repeat.
  1. As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
  1. Interactive content marketing is more engaging. What is interactive content marketing?
    • Surveys and quizzes
    • Hold photo contests
    • Create content that solves problems and ask how it might be helpful to them.
  2. Showcase your products/services in a way that is interesting, appealing, even surprising!
  3. Read more tips and ideas at How to Get More Engagement on Facebook Quickly
Have fun as you diversity your tactics of engagement with content marketing to influence engagement.

content-marketing-to-influence engagement

Got Smart Business Growth?

smart-business-growthThe average person is exposed to over 3000 messages a day. Kinda makes it more important to have smart business growth practices in place for your blogging.

How can you work with smart business growth in blogging?

Well, I’ve read that business to customer blogging, like my blog, generates 88% more leads per month than those that don’t blog. Sounds like a strong start to smart business growth and continued promotion!

But your blog has some hefty goals and you’ll need to wear many hats. 

By now you know that the top 7 benefits of blogging are: Read more

Got Any Business Strategies Online?

business-strategies-onlineThere are three main principles to business strategies online, that are very similar to a brick and mortar store.

Business strategies online mainly are to

**KNOW YOUR AUDIENCE,  DRIVE TRAFFIC & CONVERT TRAFFIC.**

Online successes go beyond designing your blog or website, or even social media…

Because it all means nothing if no one sees it.

As a business, a blogger, or someone on Social Media wanting to attract followers, you are a always in the business of attracting readers ~ customers as a marketer.

You need to produce a constant flow of new relevant content, from your blog posts and social media updates, engaging with your audience, including your videos, ebooks, or tele-classes. Read more

Got Internet Marketing Business Strategies?

Got-Internet-Marketing-Business-Strategies?First you need to open your mind to the enormous possibilities of the marketing world.

Adding Internet marketing business strategies brings in aspects of creativity, technicality, advertisement, sales, building relationships, and product development.

  • With its inexpensive cost, Internet marketing business strategies can save money and time in reaching a target audience.
  • Internet marketing business strategies can measure statistics in a much easier, and quicker way.

Though there are many benefits from online marketing, it does come with its own share of time and investments.

Your time, diligence, persistence, and passion for learning more are very important in your success in marketing your business online.

Same as building any business, right? Read more

Secret Client Lead Formula

Secret-Client-Lead-FormulaLeads are everywhere.

Focused persistence is the key to more clients, but it doesn’t come naturally and is doesn’t happen by accident.

You can take your business further with this secret client lead formula. But, are you up to it?

Many of us are hoping that there is a product that will just help us get leads without having to worry and work at it. The so called push button techniques have drained the bank accounts of many of us.

What separates you from those making money in their business online and offline? You want that secret now… Read more

5 Secrets of Infomarketing

info marketingFrom the moment you begin researching ways to make money online, you hear infomarketing, over and over again.

One of the hottest ways to make money online is through the power of content marketing through your blogging, Social Media, and article marketing.

You need great, informative, content.

But, first, you need to know why content so important on the Internet and especially your blog and article marketing.

Why is Content Crucial? Read more

Affiliate Marketing

What is Affiliate Marketing?

Affiliate Marketing is a revenue Joint Venture between two businesses.

email marketingAnd, it is a form of Online Marketing

Say your business pays another business (who is your affiliate now) for sending new customers to your site. Like referring them.

  • An example is having your affiliate host your ad on their website, or send out emails for your product.

When potential customers find your business through the affiliate link (they click the url or the ad), you pay the affiliate a percentage of the income you receive.

  • The affiliate benefits by being paid to host your ad, or share your link with their email list.
  • Your business benefits by getting potential new customers. And, building your list.

Affiliate programs are ideal for businesses that are trying to get new customers. In as little as six months to a year, you can have hundreds of affiliates marketing your products or services.

Here is an example (and you can sign up here) of a sign up form ==> Click here to become an affiliate. Read more