But, what is engagement in email marketing?
The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend. That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.
There are the analytics of engagement in email marketing…
- Open rate – doesn’t mean they are reading and engaging with your brand.
- Click rate – a more reliable metric.
- Conversion rate – is thought to be the ultimate objective for your business.