Need 2 How-To Conversion Tips You Can Use Today?

Why should you care about conversion tips?

conversion-tips-Caution! Using these conversion tips can help you have a higher conversion rate that means a better return on your time and money investment (ROI).

How will these conversion tips help?

Bear with me as I share how…

You can be attracting and persuading your site visitors to take actions that benefit you. Read more

How to Craft Awesome ROI as a Successful Blogger

a-successful-blogger

The main subject my clients want more information on is ~

 “What will be my ROI as a successful blogger?

Interpretation ~ “How do you make money as a successful blogger?”

  • They want to know how to measure their return on investment (ROI). Investment of time and money!

As you may have noticed…

Most bloggers want to become a successful blogger.

  • Whatever interpretation success is for them.

A word of advice when you’re blogging as a business…

You want to know your ROI ~ Read more

Do You Really Need A List of Email Subscribers?

list-of-email-subscribersWhatever you may think about email marketing…

You do need a list of email subscribers. 

Any business or blogger can implement this powerful tool, a list of email subscribers, alongside your other marketing and promotional strategies.

You know that people come to your website, blog, and Social Media platforms because you’re offering them something they want, need, or like. Read more

You Want An Email List?

email-listWith your strong content promotional tactics, having your email list is more powerful than ever.

Why?

Because it moves your Social Media and blogging conversations to a more personal setting — their in-box and your email list.

With an email list, you’ll be building a responsive audience of readers, and maybe soon to be clients, for your blog and/or business. Read more

Engagement in Email Marketing

engagement-in-email-marketingWe’ve all heard it, right? Engage your audience, online and offline.

But, what is engagement in email marketing?

The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend. That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.

There are the analytics of engagement in email marketing…

  • Open rate – doesn’t mean they are reading and engaging with your brand.
  • Click rate – a more reliable metric.
  • Conversion rate – is thought to be the ultimate objective for your business.

Read more

Got Your Marketing Channels?

marketing-channelsMarketing in a social world is no longer an option!

Your best strategy is to plan and manage your marketing tactics seamlessly rather than as separate, isolated marketing channels.

In reading, my friend, Joan Harrington’s Blog post…”How To Choose The Right Social Media Platform For Your Business

==> Joan points out very well that “It’s not enough these days to just be on social media…..You need to be effective on social media and really be playing the game well.”

So what marketing channels are best suited to your goals?

Read more

What Makes You Remember an Email?

what-makes-you-remember-emailWhat makes you remember an email that you’ve read in the past?

Maybe there was a story you connected with. Maybe there was something more personal, more caring, funny about it. Notice this because this is what you want to start to model.

==> Email marketing is used to build your relationship with your prospects and actual customers who have a desire for more of your information. It is your list of subscribers who reward your e-mail marketing efforts with action and purchases!

Emails let you deliver your message to your ideal, targeted audience.

You can always ask your list and customers, ‘what makes you remember an email?’

– Surveys are a great way to find out exactly what challenges or problems your readers are facing.

You can then write emails that share a solution for that particular problem they’ve told you they want more information about.  It shows your readers that you’re listening and that you genuinely care about them finding a solution to their problem.

When you know the answers from your own list to ‘what makes you remember an email’ you can then use email as a truly strategic marketing channel.

==>As you build a fantastic, customer-centered email marketing program.

I’ve found that email marketing is one of the most challenging and complex marketing strategies out there. Knowing where to go and how to focus are key.

So finding out ‘what makes you remember an email’, is important for me!

But, no matter how much you think your product or service is of use to your audience, or important, unique, or beneficial, no purchases will happen, if you can’t effectively demonstrate that the value is transformational to your audience.
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