What makes you remember an email that you’ve read in the past?
Maybe there was a story you connected with. Maybe there was something more personal, more caring, funny about it. Notice this because this is what you want to start to model.
==> Email marketing is used to build your relationship with your prospects and actual customers who have a desire for more of your information. It is your list of subscribers who reward your e-mail marketing efforts with action and purchases!
Emails let you deliver your message to your ideal, targeted audience.
You can always ask your list and customers, ‘what makes you remember an email?’
– Surveys are a great way to find out exactly what challenges or problems your readers are facing.
You can then write emails that share a solution for that particular problem they’ve told you they want more information about. It shows your readers that you’re listening and that you genuinely care about them finding a solution to their problem.
When you know the answers from your own list to ‘what makes you remember an email’ you can then use email as a truly strategic marketing channel.
==>As you build a fantastic, customer-centered email marketing program.
I’ve found that email marketing is one of the most challenging and complex marketing strategies out there. Knowing where to go and how to focus are key.
So finding out ‘what makes you remember an email’, is important for me!
But, no matter how much you think your product or service is of use to your audience, or important, unique, or beneficial, no purchases will happen, if you can’t effectively demonstrate that the value is transformational to your audience.