by Tammi Metzler – Guest Post
Oftentimes, the terms “content marketing” and “copywriting” get mistaken for one and the same.
The reality is that while they do go together like bread and butter, they are separate entities, each with their own vital role in your blogging efforts.
Let’s begin our discussion with some short and sweet definitions, to make sure we’re all on the same page, but bear with me because then I’ll show you some cool (and simple :)) tips to help you use copywriting techniques to make your content not only more spellbinding tor readers but also more effective in attracting leads and customers.
The keys to being a bold content strategist is to first know that great content can help you achieve your goals!
Because if you believe in the power of your content in blogging, you have to know that your content supports a meaningful and interactive experience for your readers.
Are you working at being a bold content strategist?
The stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.
Being a bold content strategist, means you’ll be creating yourself as the authority on your topic even as you make a serious splash on social media. Read more
What does copywriting, marketing and persuasion have to do with your blogging?
Copywriting, marketing, and persuasion is writing promotional text to persuade your reader to your point of view.
So why would you want to be good at copywriting, marketing and persuasion when you’re writing your blog posts?
I think I just answered that, right?
And, earlier this year I wrote about one of the oldest Marketing Formulas AIDA – Attention, Interest, Desire and Action.
You can read that post at “Want a Successful Marketing Formula”. Read more