“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” contentmarketinginstitiute.com
In other words content marketing is highly effective for helping others find you, generating leads for your email marketing, increasing revenue, and building your online visibility, credibility and expertise.
Your content can bring about awareness and a relationship with your audience, regardless of whether or not they had any knowledge of you.
Because you’ll be… Read more
Does discovering new keywords for your SEO still matter in your blog and writing?
Your keyword discoveries are one of the most crucial pieces to successful search engine optimization (SEO) for your online sites.
Discovering your new keywords and using them throughout your posts and meta tags helps establish the building blocks for most of your blogging efforts. The keywords you choose give power to your sites’ SEO, link building campaigns, press releases, and especially your Social Media strengths.
This is one huge marketing effort on your part. You need to decide what main keyword terms your site uses consistently.
Discovering new keywords, that will bring your targeted audience (traffic) to your sites, and using these keywords will give more power to your online marketing efforts.
But what about keyword competition?
Your goal with your content marketing is persuasion.
How can you be persuasive with your content marketing?
==> Being cautious and fearful or pushy and unpleasant are not the ways for today’s business to be persuasive with any kind of marketing!
Finding your own path of connecting, engaging, with assertive and conversational sales language is your goal.
Whew! So… Content marketing is engaging your prospects.
There are ways to help you be persuasive with your content marketing.
What’s that, you say?
How do you find more of the clients you love to work with being persuasive with your content marketing?
– You are growing your business and your brand.
o You’re the one responsible for revenue, the income that keeps your business moving forward.
– The success or failure of your business depends on quality and quantity of the leads you bring in when you are persuasive with your content marketing. Read more